Senior SEM Manager

At lastminute.com, we live for the holidays. We are the European Travel-Tech leader in Dynamic Holiday Packages. With technology, we turn spontaneous thoughts into meaningful experiences, helping people travel the world.  

We are looking for a Digital Media Intern to join our team of around 1,700 people worldwide to help us power up the traveller's journey for millions of holidaymakers. If you are passionate about Online Advertising, and about digital campaign management, keep on reading, as you might be the perfect fit for this job.

The job in brief: 

• Job Title -  Senior SEM Manager
• Working model -  Hybrid from Madrid, Remote from Spain
• Team - Marketing 
• Level - Professional (experience working coordinating teams)
• Location -  Madrid
• Contract -  Permanent, full time (36 h/week)

What your impact will be:

The Senior SEM Manager will be responsible for overseeing the day-to-day SEM processes and performance metrics for a group of markets and account managers. She/he will liaise with the different teams within the company and will take over full ownership of strategy and coordination for one of our key products as well as leading a variety of SEM projects. 

• Developer of customer acquisition strategy across different products for the SEM channel.
• Daily looking and monitoring of sales, profitability, and target tracking.
• Deliver performance reports and insights to the team and internal stakeholders promoting new ideas and methods
• Lead interaction with product owners and coordinate internally to draw an effective strategy for the SEM channel.
• Identification of growth opportunities, testing hypotheses and scaling winning tests to increase performance marketing traffic at a given target.
• Monitor competitive metrics (market share, competition) proactively.
• Build, lead, and deploy an effective APP and mobile strategy for the business.
• Development of solutions and automation processes for operational consistency and efficiency.
• Deliver annual forecasts and estimation of targets.

Your expertise:

• Proven Performance Marketing experience, +5 years with a preferred focus on SEM
• Advanced Excel skills in order to interpret and analyse big chunks of data from multiple sources 
• Very data-oriented, strong analytical and numeracy skills
• Dynamic person with a data-driven approach; ability to leverage data to influence marketing decisions
• Experience in managing large budgets for Paid Search campaigns
• Web analytics experience, e.g. Google Analytics, etc
• Good understanding of automated bidding (GoogleAds, SearchAds360, etc) 
• Desire to collaborate with other departments outside of SEM team in order to enhance paid search campaigns

Desirable:

• Minimum knowledge of Mysql, BigQuery
• Understanding of A/B test tools
• Experience with DSP and DMP / CDP  solutions is a plus
• A good understanding of App Campaigns channel is a plus
• German, French or Italian as secondary language is a plus.

Perks of working with us:

How we work together:
– An inclusive, friendly, and international environment (you’ll be working with colleagues from +10 countries and over 48 nationalities)
– Shorter working week (36h as full time), with a half working day on Fridays
– Flexible start and end of the working day
– Possibility to work from anywhere for a period of time per year defined according to local regulations

How we learn together:
– Fri-Yays: half a day on Friday morning with a no-meeting mandate and dedicated to personal growth, learning and training and/or focus time. We’ll make the most of this time while keeping our accounting deadlines and workload in mind.
– Access to e-learning platforms (e.g. Discovery, O’reilly – depending on the department), professional and managerial skills development training paths

Other perks:
– 2 paid days off per year for volunteering purposes
– Occasional social events to foster connections among colleagues
– Travel industry discounts and flash exclusive staff fares
– We support our employees through life’s significant moments with leave options (e.g parental responsibilities, marriages, bereavements, relocations, etc.) in line with local laws.

Selection process steps*:

• - HR interview (10-30 minutes)
• - 1st interview with Manager (soft skills + technical knowledge) Please note that we may require an offline test, which will be presented during the second interview.
• - 2nd interview presenting a test with the manager and some collegues
• - 3rd interview with the Director
• - Offer extended

(*Please note the process can slightly vary. The recruiter in charge will share more details when setting up the interview)

Our commitment to celebrate diversity and generate belonging
At the heart of our culture is a commitment to inclusion across race, gender, age, sexual orientation, religion, gender identity or expression, and accessibility. We strongly believe in an equal opportunity space, which is welcoming and celebrates the uniqueness of everyone who works here. We value different lived experiences and respect viewpoints, as we know unicity drives innovation. We want to make sure our people reflect the communities across the world we help travel.

Eligibility criteria:
By submitting your information and application, you confirm that you are legally authorised to work in the country of employment and that you do not require visa sponsorship to obtain employment visa status.

Please submit your resume in English.