JOB SUMMARY
This job is responsible for the development and implementation of integrated Search Engine Optimization (SEO) strategies on multiple digital products and/or lines of business, markets, or segments to advance business and customer goals. It delivers SEO strategies including, but not limited to optimization of existing and new content (metadata, copy, images, etc.) as well as research including, but not limited to keywords, competitive landscape, etc. The role works with marketing strategy, content strategy, copywriters, development, UX, and digital product teams to ensure the delivery of SEO tactics and strategy across digital properties during the content lifecycle. This job requires demonstrated expertise across all SEO disciplines, focusing on on-page optimization, technical SEO performance, and reporting. This role also evaluates SEO strategy performance, develops insights, and creates recommendations to improve site SEO performance and content optimization.
ESSENTIAL RESPONSIBILITIES
- Develops SEO strategies for a digital product or website to support customer and business goals. Helps develop SEO plans optimizing new and existing content.
- Evaluates SEO Strategy Performance.
- Implements complex, brand and market or segment specific keyword strategies for digital properties.
- Conducts extensive topical and competitive research to interpret user intent to help produce best-in-class content briefs.
- Consults with and provide SEO insights to various internal teams.
- Works with the enterprise web analytics tools, such as Google Analytics, Adobe Customer Journey, Tealium.
- Performs full audits of existing web properties including site architecture, technical SEO, links, backlinks, and content quality.
EDUCATION
Required
- Bachelor's degree in Communication, Marketing, Digital Marketing or related field OR relevant experience and/or education as determined by the company in lieu of bachelor's degree.
Preferred
- Master’s degree in Communication, Marketing, Digital Marketing or related field.
EXPERIENCE
Required
- 5 years of experience as a Search Engine Optimization Analyst
- 5 years of experience in Digital Marketing
- 5 years of experience in Marketing and Communications
Preferred
- Professional experience using technology, tools, and AI in a Marketing function
LICENSES AND CERTIFICATIONS
Required
- None
Preferred
- None
SKILLS
- Understanding of Search Engine Optimization principles.
- Strong written and verbal communication skills.
- Familiarity with web content management systems.
- Ability to inspect HTML/CSS and it's impact on SEO.
- Thorough understanding of structured data and JSON.
- Oversee testing of on-page components or elements.
- Strong knowledge of SEO applications, tools, and web analytics packages.
- Proactive in learning and adapting to new marketing technologies, tools, and AI-powered marketing platforms.
Language (Other than English):
None
Travel Requirement:
0% - 25%
PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS
Position Type
Office- or Remote-based
Teaches / trains others
Occasionally
Travel from the office to various work sites or from site-to-site
Rarely
Works primarily out-of-the office selling products/services (sales employees)
Never
Physical work site required
No
Lifting: up to 10 pounds
Constantly
Lifting: 10 to 25 pounds
Occasionally
Lifting: 25 to 50 pounds
Rarely
Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.
Compliance Requirement: This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies.
As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy.
Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements.
Pay Range Minimum:
$57,700.00Pay Range Maximum:
$107,800.00Base pay is determined by a variety of factors including a candidate’s qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations. The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets.
Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law.
We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact the email below.
For accommodation requests, please contact HR Services Online at [email protected]
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What We Do
Highmark Health, a Pittsburgh, PA based enterprise that employs more than 40,000 people who serve millions of Americans across the country, is the second largest integrated health care delivery and financing network in the nation based on revenue. Highmark Health is the parent company of Highmark Inc., Allegheny Health Network, and HM Health Solutions. Highmark Inc. and its subsidiaries and affiliates provide health insurance to nearly 5 million members in Pennsylvania, West Virginia and Delaware as well as dental insurance, vision care and related health products through a national network of diversified businesses that include United Concordia Companies, HM Insurance Group, and Visionworks. Allegheny Health Network is the parent company of an integrated delivery network that includes eight hospitals, more than 2,800 affiliated physicians, ambulatory surgery centers, an employed physician organization, home and community-based health services, a research institute, a group purchasing organization, and health and wellness pavilions in western Pennsylvania. HM Health Solutions focuses on meeting the information technology platform and other business needs of the Highmark Health enterprise as well as unaffiliated health insurance plans by providing proven business processes, expert knowledge and integrated cloud-based platforms.
A national blended health organization, Highmark Health and our leading businesses support millions of customers with products, services and solutions closely aligned to our mission of creating remarkable health experiences, freeing people to be their best.
Headquartered in Pittsburgh, we're regionally focused in Pennsylvania, Delaware, West Virginia and New York, with customers in all 50 states and the District of Columbia.
We passionately serve individual consumers and fellow businesses alike. Our companies cover a diversified spectrum of essential health-related needs, including health insurance, health care delivery, population health management, dental solutions, reinsurance solutions, and innovative technology solutions.
We’re also proud to carry forth an important legacy of compassionate care and philanthropy that began more than 170 years ago. This tradition of giving back, reinvesting and ensuring that our communities remain strong and healthy is deeply embedded in our culture, informing our decisions every day.
