The Context: Playing in the Big Leagues
At NetTenders, we operate at scale. With an ecosystem of 4 distinct brands and over €7 million invested annually in Google Ads, user acquisition isn't just a support function—it is the engine of our growth.
We are looking for our Hybrid SEA Expert. Someone who masters the Google algorithms perfectly, but also understands that to profitably spend €7M, you need Ads (Copy, Images, Videos) that crush the competition.
Your Mission: Maximize Profitability on a Massive Scale
1. SEA: High-Performance Pilot (€7M/year)
Large-Scale Management: You will pilot and arbitrate a €7M+ advertising investment across 4 brands.
Strategy & Structure: You go far beyond "Smart Bidding." You structure accounts for perfect granularity, isolate top performers, and ruthlessly optimize Quality Score.
Scaling: You identify growth opportunities to scale campaigns without degrading ROAS.
Data Analysis: You live in Google Ads, GA4, and Excel. You make the data speak to justify every euro invested.
2. Ads Creative: The Key to Your Performance
With this budget level, ad fatigue is your enemy. You are responsible for the creative performance.
Elite Copywriting: You write Google Ads (RSAs) and extensions that guarantee a CTR above market standards. You know exactly which words trigger a click.
"Performance" Art Direction: For Display, YouTube, and Social, you design (or brief) high-impact visuals and videos. You know that a 15-second video must hook the viewer in the first second.
Creative A/B Testing: You constantly test new angles ("Hooks") to feed the algorithm and maintain stable acquisition costs.
3. SEO & Synergies
Supervise organic referencing (SEO) strategies.
Align SEO and SEA semantics to dominate the SERPs across our 4 brands, ensuring we don't pay for traffic we already own organically.
The Ideal Profile
Proven Expertise: You have managed significant budgets (millions per year or >€100k/month). The figure of €7M excites you, it doesn't scare you.
The Rare Double Skill Set: You are a bidding mathematician AND an ad creative. You know that the best technical settings cannot save a boring ad.
Copywriting Skills: Your ad copy is sharp, error-free, and persuasive.
Multi-Brand Mindset: You can switch from Brand A's universe to Brand B's with agility.
Tech Stack
Ads: Google Ads (Expert level), Google Ads Editor, Meta Business Manager.
Data: Google Analytics 4 (Advanced).
Creative: Canva, Adobe Suite, CapCut (for video ads).
SEO/Analysis: [Semrush / Ahrefs / etc.].
Why is this role unique?
The Budget: Few positions offer a €7 million playground. You will have the resources to match your ambitions.
The Impact: You are at the core of NetTenders' reactor. Your optimizations have an immediate impact on the group's revenue.
The Autonomy: We are looking for a Pilot, not just an executor.
Skills Required
- Proven experience managing large ad budgets (millions per year or >€100k/month).
- Expert-level Google Ads skills (account structure, bidding strategies, Quality Score optimization).
- Advanced Google Analytics 4 (GA4) analysis skills.
- Proficiency with Google Ads Editor.
- Experience with Meta Business Manager for paid social.
- Strong Excel skills for data analysis and performance justification.
- Elite copywriting skills for search ads (RSAs) and ad extensions.
- Creative production or briefing ability for display, YouTube, and social (Canva, Adobe Suite, CapCut).
- Experience running creative A/B tests and iterating ad creative.
- SEO supervision and ability to align SEO and SEA semantics across multiple brands (use of Semrush/Ahrefs or similar).
- Ability to switch between multiple brand voices and strategies.
What We Do
Netenders Holding is an international distributor and omnichannel branded retailer specializing in blank and customized apparel for both B2B and B2C markets. They operate through an ecosystem of specialized e-commerce platforms, aiming to be a global leader in online wholesale for high-quality, affordable blank apparel.
