Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten.
About the role
AI can write a lot of things. It can't replace good taste, genuine curiosity, or the instinct to know what will make someone stop and pay attention. That's what we're looking for.
We're looking for a Senior Scriptwriter who thinks like a journalist and converts like a performance marketer. Someone obsessed with the question: what's the angle that makes this actually interesting? This role is focused entirely on digital and creator channels — influencer scripts, allowlisting concepts, YouTube, TikTok, and podcasts — and is for someone who understands that a great hook isn't just a sentence, it's a philosophy.This role reports into the Creative Director of Paid Social.
Duties and Responsibilities:
- Concept and write scripts for influencer and allowlisting campaigns, YouTube, TikTok, and podcast integrations — from brief through final delivery
- Develop original creative territories and angles that push beyond what's already running and find new ways to make Ethos feel urgent and worth people's attention
- Show up to UGC shoots and help bring concepts to life on the day — you're not just handing off a script, you're in the room making it better
- Collaborate closely with the CD of Paid Social, video editors, and performance marketing to understand what's working and use those insights to inform what to write next
- Use AI fluently as part of your concepting and writing process — generating ideas at volume, exploring new territories, and iterating fast without losing the quality filter
- Stay current on platform trends, creator culture, and what's resonating across TikTok, YouTube, and podcast channels
- Write with a performance lens: every script should have a clear hook, a compelling narrative arc, and a reason to act
Qualifications and Skills:
- 6+ years of experience writing for digital channels, with a strong portfolio spanning influencer scripts, UGC concepts, YouTube, TikTok, and branded podcast content
- You think like a journalist with a beat — you know how to find the angle that makes something genuinely interesting and you're always scanning for it
- Deep understanding of direct response and performance creative — you know the difference between a hook that stops the scroll and one that drives conversion, and you can write both
- Experience at UGC or influencer shoots — you're comfortable on set and know how to adapt in the moment when the script needs to change
- Fluent in AI tools for concepting, ideation, and writing — you use them to generate at scale and iterate fast, but your taste is the filter
- Strong understanding of platform culture across TikTok, YouTube, and podcasts — you write for the channel, not just the brief
- Ability to generate a high volume of concepts without losing creative sharpness
- Collaborative and fast-moving — you work well with editors, directors, and performance teams and don't need a lot of hand-holding to deliver
#LI-Remote #LI-CM1
The US national base salary range for this full-time position is $127,000 - $223,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits.
You can find further details of our US benefits at https://www.ethoslife.com/careers/
Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.
We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records.
To learn more about what information we collect and how it may be used, please refer to our California Candidate Privacy Notice.
Recruitment Notice: Please be aware of recruitment scams. All legitimate communication from our team will only come from email addresses ending in @ethos.com or @getethos.com.
We will never ask for payment, banking details, or sensitive personal information during the hiring process. If you are contacted by someone claiming to represent us from a different email address, please treat it as fraudulent.
Skills Required
- 6+ years writing for digital channels with a portfolio spanning influencer scripts, UGC concepts, YouTube, TikTok, and branded podcast content
- Journalistic instinct to find compelling angles and beats
- Deep understanding of direct response and performance creative (hooks that stop scrolls and drive conversion)
- Experience at UGC or influencer shoots and comfort adapting scripts on set
- Fluent use of AI tools for concepting, ideation, and writing at scale
- Strong understanding of platform culture across TikTok, YouTube, and podcasts
- Ability to generate a high volume of concepts while maintaining creative quality
- Collaborative, fast-moving work style with editors, directors, and performance teams
What We Do
Ethos makes getting life insurance instant and easy. Our approach blends technology and industry expertise, and the human touch to deliver an incredible life insurance experience. Ethos has raised over $400 million of capital from Sequoia, Accel, Google Ventures, Goldman Sachs, Softbank and more. We are one of the largest U.S. life insurance issuers. We continue to scale quickly and are looking for passionate Ethosaurs to protect the next million families.
Why Work With Us
Ethos is powered by people from all kinds of backgrounds. We embrace a one-team, one-dream mentality, while encouraging Ethosaurs to speak their mind and act boldly, even in the absence of consensus. We believe in decentralized decision making - not decisions made by committee. Here you can have an impact and true ownership over your successes.
