Job Description:
Responsibilities include but are not limited to:
Experience:
4-6 years
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SFMC Architecture & Implementation: Design, implement, and manage SFMC solutions, including Email Studio, Journey Builder, and Automation Studio.
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Data Management & Integration: Define data models, manage SQL-based data segmentation, and integrate SFMC with Salesforce CRM and third-party platforms via REST/SOAP APIs.
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Development & Customization: Develop AMPscript & SSJS-based solutions, enhance automation workflows, and optimize personalization strategies.
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Marketing Automation & Deliverability: Ensure email deliverability best practices, build dynamic content-driven campaigns, and optimize customer engagement.
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Security & Compliance: Maintain adherence to GDPR, CCPA, and internal data policies, ensuring PII security in SFMC implementations.
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Collaboration & Leadership: Work with cross-functional teams, gather client requirements, and lead training and knowledge transfer sessions.
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Performance Optimization: Monitor SFMC scalability, automation workflows, and reporting insights to improve campaign efficiency.
Requirements:
Must-Have Skills:
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SFMC Core Expertise – Strong knowledge of SFMC architecture, data models, and various studios.
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Automation & Journey Building – Proficiency in Journey Builder, Email Studio, and Automation Studio.
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SQL & Data Management – Experience with complex queries, data extensions, and segmentation.
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AMPscript & SSJS – Advanced scripting for personalization and dynamic content.
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APIs & Integrations – Hands-on experience with REST, SOAP APIs, and external system integrations.
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Email Deliverability & Reporting – Expertise in campaign analytics, reporting, and optimization techniques.
Desired Skills:
Good-to-Have Skills:
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Cloud Pages & Web Technologies – HTML, JavaScript, CSS.
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Einstein AI & Analytics – Experience with predictive personalization.
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Distributed Marketing & Multi-Business Unit Experience – Ability to manage multi-org setups.
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External Integrations – Familiarity with Mulesoft, Boomi, or other middleware tools.
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Datorama & Tableau CRM – Experience in data visualization and campaign performance tracking.
Behavioral Skills:
✔ Adaptability – Ability to thrive in a fast-paced, evolving environment.
✔ Time Management – Strong organizational and multitasking skills.
✔ Team Collaboration – Work effectively with cross-functional teams.
✔ Presentation & Communication – Ability to convey technical concepts to non-technical stakeholders.
Why Join Us?
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Exciting projects with leading clients.
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Opportunity to work on cutting-edge SFMC implementations.
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Collaborative work environment with career growth opportunities
Location:
Bengaluru
Brand:
Merkle
Time Type:
Full time
Contract Type:
Permanent
dentsu Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about dentsu and has not been reviewed or approved by dentsu.
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Parental & Family Support — Paid parental leave at full pay and caregiver supports (including backup care) are emphasized as standout elements. Feedback suggests family-oriented benefits are a strong part of the package.
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Leave & Time Off Breadth — Flexible or unlimited PTO, extensive paid holidays, and a year-end office closure are established components. Feedback suggests time-off policies are generous and add meaningful flexibility.
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Retirement Support — A large, established 401(k) plan with employer matching is clearly documented. Feedback suggests retirement benefits feel competitive and straightforward.
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