The Role
Lead business analysis and craft Marketing Cloud solutions for enterprise projects. Design and optimize journeys, automations, and email/SMS/push campaigns. Coordinate with development, data, and project teams; mentor consultants; communicate with clients; maintain methodologies; and ensure on-time, on-budget delivery. Advise leadership and handle integration and data requirements for Marketing Cloud implementations.
Summary Generated by Built In
About the role:
A Senior Salesforce Marketing Cloud Consultant is able to work independently and both document and craft solutions with limited support from development team members. The Senior Consultant is a creative problem solver with a hunger for ever-deepening knowledge and expertise in their topical area. They are self-starters and self-educators recognizing any gaps in their skills and filling those.
Responsibilities:
A Senior Salesforce Marketing Cloud Consultant is able to work independently and both document and craft solutions with limited support from development team members. The Senior Consultant is a creative problem solver with a hunger for ever-deepening knowledge and expertise in their topical area. They are self-starters and self-educators recognizing any gaps in their skills and filling those.
Responsibilities:
- Provide business analysis consulting services for enterprise Marketing Cloud projects spanning multiple phases and multiple platforms,
- Work with development team members to craft innovative and potentially complex, cutting edge Marketing Cloud solutions to address functional gaps,
- Design, build, and optimize customer journeys, automations, and email/SMS/push campaigns within Marketing Cloud,
- Serve as a mentor and advisor to other consultant team members,
- Provide insights and recommendations to company leadership,
- Coordinate and communicate with external, client resources effectively and professionally,
- Maintain project methodologies and procedures for projects, platforms, features, teams, divisions, and relevant company-wide processes,
- Understand data requirements and coordinate with data analysts for Marketing Cloud data extensions, segmentation, and integration needs,
- Work in tandem with project managers and development teams to ensure on-time, on-budget work products.
Required Qualifications:
- At least 5+ years of business analysis experience with a consulting or professional services firm (or other large enterprises),
- At least 3+ years of business analysis experience for technology or technology services implementation projects,
- At least 2 years of independently leading business requirements gathering and analysis of implementation projects for related technologies,
- Demonstrated successful solution crafting,
- Salesforce implementation or administration experience,
- Hands-on experience with Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, Contact Builder/Data Extensions).
Preferred:
- 1+ years of business analysis experience working in the non-profit or association industry
- Other experience on AMS or CRM such as NetForum, Personify, Aptify, Impexium, MS Dynamics, etc.,
- Experience administering or heavily using Fonteva, Nimble AMS or other Salesforce solutions for non-profit organizations,
- Salesforce Marketing Cloud certifications (e.g., Marketing Cloud Administrator, Marketing Cloud Email Specialist, Marketing Cloud Consultant),
- Experience with AMPscript, SQL, or SSJS for Marketing Cloud personalization and scripting,
- Experience integrating Marketing Cloud with Sales/Service Cloud (Marketing Cloud Connect) or other third-party platforms,
- Finance and accounting or implementation of technology platforms for these.
Skills Required
- At least 5+ years of business analysis experience with a consulting or professional services firm (or other large enterprises)
- At least 3+ years of business analysis experience for technology or technology services implementation projects
- At least 2 years of independently leading business requirements gathering and analysis of implementation projects for related technologies
- Demonstrated successful solution crafting
- Salesforce implementation or administration experience
- Hands-on experience with Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, Contact Builder/Data Extensions)
- 1+ years of business analysis experience working in the non-profit or association industry
- Experience with AMS or CRM such as NetForum, Personify, Aptify, Impexium, MS Dynamics
- Experience administering or heavily using Fonteva, Nimble AMS or other Salesforce solutions for non-profit organizations
- Salesforce Marketing Cloud certifications (e.g., Marketing Cloud Administrator, Marketing Cloud Email Specialist, Marketing Cloud Consultant)
- Experience with AMPscript, SQL, or SSJS for Marketing Cloud personalization and scripting
- Experience integrating Marketing Cloud with Sales/Service Cloud (Marketing Cloud Connect) or other third-party platforms
- Finance and accounting or implementation of technology platforms for these
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The Company
What We Do
Productiv Team is an IT services and consulting partnership that acts as a strategic technology partner for consulting, data and artificial intelligence, software development, and expert staff augmentation. Through nearshoring, it designs, sources, and manages complete engineering teams from talent networks in Eastern Europe, Latin America, and Canada, helping clients extend internal capabilities with aligned time zones and faster hiring.
