Senior Functional Consultant, Salesforce Marketing and Data Cloud

At Horizontal Digital, we hold ourselves to one key belief: You’re only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we make this lofty standard a reality by fusing strategy, data, design and technology together to arrive at solutions that set the bar higher for everyone. 

We use these values to fuel superior results: 

Lock arms 
We forge relationships that make our impact 1,000x stronger. This means working across departments and engaging both our clients and our communities to deliver the greatest good. 

Show hustle 
We’re not ones to sit on our hands and wait. Instead, we anticipate opportunities, collectively roll up our sleeves and find ways to execute the exceptional. 

Embrace change 
From new technologies to workplace philosophies, we welcome the unexpected and constantly anticipate what’s next. 

Elevate empathy 
We listen before we take action. This means understanding a variety of perspectives and holding ourselves to a higher standard of accountability. 

Never settle 
We motivate each other to push past the easy answers and collectively arrive at bigger, more inspiring ideas. 
But enough about us. Let’s talk about you.

As a Senior Functional Consultant focused on Salesforce Marketing Cloud and Data Cloud, you are a client-facing practitioner focused on the business and functional track, responsible for leading transformative Salesforce engagements, from early discovery through implementation. In this key project leadership role, you will use your business, functional and analytical skills to provide objective advice and expertise, guiding clients in their marketing and data transformation journey. You are fully invested in the client’s business context, clearly understand their underlying business process, providing options and recommendations in line with best practices and available technology as part of new solution implementation and/or optimization projects. 

What you’ll do: 

• Facilitate and lead discovery workshops to document high-level business, detailed functional and non-functional, as well as reporting/data requirements, and test plans.

• Synthesize requirements to create clear and comprehensive user stories and collaborate with technology lead/architect to develop corresponding solution design documentation.

• Survey and document marketing journeys and platform/data considerations in the current state, gain alignment on future state while conducting a gap analysis in line with available people/process/data/technology constructs to drive business process optimization. 

• Lead the refinement, development, and configuration of complex data models and in-scope business process automation.

• Collaborate with data leads to design data migration and integration strategies in line with documented requirements. 

• Advocate for the customer and the product by owning and managing the user acceptance testing phase as well as critical agile ceremonies such as sprint/product demos. 

• Function as the primary point of contact for client-side teams including development and delivery of product enablement training for these stakeholder groups. 

• Collaborate with cross-functional client and engagement teams to execute and deliver high-quality outcomes in line with client objectives.

• Reinvest in the practice area by participating in the development of thought leadership and best practices, delivering internal training, and collaborating with sales practitioners in new business pitches and scoping/estimation exercises. 

Who you are: 

• You are a CRM and digital experience enthusiast, a data-advised strategist, with the ability to manage and support programs with complex business, user experience, data, and technical challenges. 

• You are a good listener with the poise to lead conversations that may challenge established perspectives on business process or technology enablement. 

• You are passionate about brands and their business ecosystem with the innate ability to solve complex business/technical challenges implementing innovative and transformative solutions. 

• You are flexible with the ability to handle multiple demands, shifting priorities and rapid change. Ambiguity is not something that scares you. 

• You are recognized as trusted, empathetic, and accountable in relationships with clients, colleagues, and other industry professionals. 

• You are optimistic and demonstrate a positive outlook; you persist in reaching goals and operate from a commitment to success rather than the fear of failure. 

• You have excellent written and verbal communication skills for coordination across projects and teams. 

What you bring: 

• 7+ years of client-facing consulting/professional services experience.

• 7+ years of experience designing and implementing Salesforce solutions with an emphasis on Marketing Cloud and Data Cloud; expertise in Pardot is a plus. 

• Certifications in Marketing Cloud, Data Cloud, and Pardot with a broader understanding of the Salesforce ecosystem and adjacent product capabilities. 

• Experience in one or more of the following industries: Financial Services, Health and Life Sciences, Manufacturing, Hospitality & Gaming.

• Strong stakeholder management and communication skills and the ability to articulate transformation journeys and outcomes.

• Superior analytical skills and experience with the complete lifecycle of complex software programs, and a strong understanding of Agile delivery methodology. 

• Bachelor’s degree preferred, Master’s degree is a plus 

Keywords: Salesforce Functional Consultant, Marketing Cloud, Data Cloud, client-facing, consulting, Salesforce Marketing Cloud, Salesforce Data Cloud, Pardot, Salesforce Implementation Consultant, Marketing Cloud Consultant, Data Cloud Consultant

The above description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.