AVP, Sr Marketing cloud developer of USPB Marketing organization, is responsible for analyzing, implementing, and managing customized SFMC technical solutions to meet evolving needs of marketers. This will involve understanding the business objectives, release requirements and working with multiple functional project managers in Agile-Scrum framework.
New position will project manage the release cycles with vendors, onshore/offshore resources and ensuring timely deliverables.
Reporting to SVP of the Audience Data Management, ideal candidate will be highly collaborative, self-motivated individual, and innovator by nature with superior communication skills. Candidate should be adept in handling unstructured, difficult problems and comfortable with fast-paced environment.
Key Responsibilities:
Be a technical expert on new project initiatives and participates in solution discovery sessions. Understand the business requirements, assists planning, and implements the approved initiatives.
Designs, codes and validates complex marketing cloud automations and SQL queries that empower journeys and marketing campaigns.
Understand the complex Citi data architecture and draw well designed and simple data solutions
Assist in developing project work plan, creating timelines and drive projects to completion; includes scope formulation, design specifications, and translating business requirements to programming specifications.
Responsible for improving our Marketing Cloud data model architecture iteratively and increase the operation efficiencies
Collaborate across email marketing team, campaign team, journey execution and technology teams to manage requests and asks
Create documentation with technical processes and automation procedures as a user guide to the team
Appropriately assess risk when business decisions are made, demonstrating consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.
Qualifications:
5-8 years as a marketing cloud developer or administration and solid understanding of SFMC solutions and marketing data models
5+ years of hands-on experience and demonstrated proficiency with Email studio, Automation Studio, Audience builder, AMPscript and other modules of marketing cloud
5+ years direct complex SQL, ETL, data architecture & data warehousing experience
Experience implementing automated solutions using SJSS or AMPScripts
Strong knowledge and use of APIs, REST/SOAP webservices
Excellent written and verbal communication skills and ability to work effectively with non-technical personnel
Ability to problem solve high-level software and application issues
Ability to project manage
Education:
Bachelors/University degree or equivalent experience
Advanced degree and relevant industry certifications strongly preferred (Agile Kanban, PMP, Lean, Salesforce Marketing Cloud developer certification etc.)
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Job Family Group:
Marketing------------------------------------------------------
Job Family:
Digital & Social Media Marketing------------------------------------------------------
Time Type:
Full time------------------------------------------------------
Most Relevant Skills
Please see the requirements listed above.------------------------------------------------------
Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.------------------------------------------------------
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Citi Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Citi and has not been reviewed or approved by Citi.
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Healthcare Strength — Benefits coverage is positioned as comprehensive, including health, dental, and vision insurance plus on-site clinics, prescription drug support, and disability coverage. Family-building support such as fertility assistance is described as a notable differentiator within the overall package.
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Retirement Support — Retirement benefits are framed as strong, highlighted by a 401(k) with matching and additional plan options like a Roth 401(k). Financial support is reinforced through discounts and broader financial guidance resources tied to the benefits ecosystem.
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Wellbeing & Lifestyle Benefits — Wellbeing support extends beyond insurance through programs like an Employee Assistance Program, counseling/legal resources, and gym or wellness reimbursement. These offerings increase the perceived total rewards value even when cash compensation sentiment varies by role.
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