Location: Romania (field-based)
Department: Sales
Reports To: Regional Sales Manager
The Senior Sales Representative is responsible for driving sales growth, distribution, and visibility of the company's portfolio across the assigned territory. The role focuses on developing strategic relationships with key customers, identifying new business opportunities, executing commercial initiatives, and delivering ambitious sales objectives while acting as a trusted partner to customers and internal stakeholders.
Key ResponsibilitiesSales & Business Development- Deliver sales, volume, distribution, and profitability targets within the assigned territory.
- Develop and implement territory action plans aligned with company objectives.
- Identify and secure new business opportunities across HoReCa and Off-Trade channels.
- Expand distribution and increase market share of the company portfolio.
- Monitor sales performance and take corrective actions when required.
- Build, maintain, and develop long-term relationships with key customers and business partners.
- Conduct regular customer visits and business reviews.
- Negotiate commercial agreements and promotional activities in line with company guidelines.
- Ensure high levels of customer satisfaction and resolve business issues effectively.
- Ensure excellent execution of trade marketing and promotional initiatives.
- Monitor product availability, visibility standards, pricing, and compliance with company guidelines.
- Support implementation of category management and merchandising initiatives.
- Collaborate with distributors, merchandisers, and field sales teams to maximize execution quality.
- Analyze market trends, customer needs, competitor activity, and consumer behavior.
- Provide insights and recommendations to improve commercial performance.
- Maintain accurate reporting through CRM and company systems.
- Track KPIs and prepare regular business reviews.
- Act as a role model for sales excellence and company values.
- Support onboarding and coaching of junior sales representatives when required.
- Collaborate closely with Marketing, Trade Marketing, Finance, Supply Chain, and other internal functions.
- Contribute to best-practice sharing across the sales organization.
- Minimum 5 years of experience in field sales, preferably in FMCG, beverages, or spirits industry.
- Strong experience managing key customers and developing business plans.
- Proven track record of achieving and exceeding sales targets.
- Excellent negotiation, communication, and presentation skills.
- Strong analytical and commercial mindset.
- Self-motivated, proactive, and results-oriented.
- Advanced knowledge of Microsoft Office applications.
- Experience working with CRM and sales reporting tools.
- Valid Category B driving license and willingness to travel extensively.
- Good command of English.
- Customer Focus
- Commercial Acumen
- Strategic Thinking
- Influencing & Negotiation
- Planning & Execution
- Problem Solving
- Ownership & Accountability
- Collaboration & Teamwork
- Opportunity to work with leading premium brands in a dynamic international environment.
- Competitive compensation package including performance-based incentives.
- Company car, laptop, and mobile phone.
- Learning and development opportunities.
- Career growth within a global organization.
- Supportive and collaborative company culture.
Job Posting End Date:
Target Hire Date:
2026-11-01Target End Date:
Skills Required
- Minimum 5 years of experience in field sales, preferably in FMCG, beverages, or spirits
- Experience managing key customers and developing business plans
- Proven track record of achieving and exceeding sales targets
- Excellent negotiation, communication, and presentation skills
- Strong analytical and commercial mindset
- Self-motivated, proactive, and results-oriented
- Advanced knowledge of Microsoft Office applications
- Experience working with CRM and sales reporting tools
- Valid Category B driving license
- Willingness to travel extensively
- Good command of English
Pernod Ricard Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Pernod Ricard and has not been reviewed or approved by Pernod Ricard.
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Healthcare Strength — Pay and benefits are described as strong overall, supported by comprehensive medical, dental, and vision coverage alongside life and disability insurance. Wellbeing support is reinforced through mental-health resources and broader wellness programming.
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Retirement Support — Retirement benefits are positioned as a standout part of the package, including a 401(k) with a match and an additional profit-sharing contribution for eligible employees. A legacy defined-benefit pension is also referenced for certain earlier hires, adding depth to long-term financial support.
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Parental & Family Support — Family-related benefits are unusually broad, including paid parental leave, paid caregiver leave, backup child/elder care resources, and adoption/surrogacy reimbursement. Additional supports such as Milk Stork and fertility/ART coverage further strengthen family-building coverage.
Pernod Ricard Insights
What We Do
Pernod Ricard is a convivial, responsible and successful global wine and spirits group and the #1 premium spirits organisation in the world. The Group represents 240 premium brands available in more than 160 countries. We are 18,500 exceptionally talented people worldwide with our own salesforce in 73 countries. Our portfolio is one of the most comprehensive in the market with every major category of wine and spirits, providing Pernod Ricard with a unique competitive advantage. To keep growing our business, transforming our industry and making a positive impact on the world, we believe in the power of human connection. Creating ‘convivialité’ is our business and our raison d’être. As ‘créateurs de convivialité’, our purpose is to turn every social interaction into a genuine, friendly and responsible experience of sharing. We believe there can be no convivialité with excess and strive to be sustainable and responsible at every step, from grain to glass.
