Senior Sales Operations Analyst

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
We're looking for a Senior Sales Operations Analyst to join our EMEA Central team. In this role, you'll combine strategic thinking with hands-on data analysis to help drive meaningful business outcomes for our Major Area Sales function. You'll collaborate across teams in a dynamic, high-growth global environment where diverse backgrounds, perspectives, and approaches are valued and celebrated.
Strategic Data Analysis & Forecasting

• Lead forecast reviews with second-line managers: design and maintain forecasting models, analyse forecast accuracy, and develop data-driven insights on risks and opportunities
• Transform complex sales data into clear, actionable recommendations for leadership

Pipeline Analytics & Performance Measurement

• Own pipeline health analysis: utilize dashboards and reporting frameworks to track KPIs, monitor pipeline hygiene, and surface trends
• Consolidate and synthesize data at the Area level to provide the Area Vice President with comprehensive performance insights

Account Management & Data Governance

• Manage account assignment processes for the Area, ensuring accurate allocation of accounts to sales territories and representatives
• Own the newly created account process: validate new account requests, ensure proper segmentation and assignment, and maintain audit trails
• Support master data management initiatives, ensuring CRM data accuracy, completeness, and consistency across the Area
• Maintain account hierarchies, industry classifications, and segmentation data to support accurate reporting and territory planning
• Partner with global teams and central data governance to resolve account ownership disputes and align on data standards

Business Partnership & Strategic Projects

• Serve as a trusted analytical partner to the dedicated Region Vice President and leadership team, using data to drive strategy and business results
• Lead special projects focused on organizational development and strategic initiatives
• Support in Quarterly Business Reviews: prepare analytical presentations, and track action items to completion
• Champion best practices and operational excellence, ensuring consistent communication of priorities and results across the function

Qualifications
To be successful in this role you have:

• 5+ years of experience in operations, analytics, or a similar field, with a track record of delivering measurable impact
• Strong analytical skills: comfortable working with large datasets, building models, and turning data into strategic insights
• Experience with CRM systems and data management (e.g., account hierarchies, territory structures, and data quality principles)
• Proficiency with data visualisation tools and the ability to communicate complex concepts clearly to diverse audiences
• A collaborative mindset and ability to build strong relationships across functions and cultures
• A problem-solving approach, strong attention to detail, and comfort navigating ambiguity in a fast-paced environment
• Excellent communication skills with an ability to adapt your style to different stakeholders

Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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