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We help small teams power big businesses.
The Role
This person will spearhead a newly created function, working closely with Sales Leadership, the Business Intelligence (BI) team, and Sales Operations Management to drive business-critical metrics and translate business questions into an analytics scope. The candidate must have the ability to think strategically and have the analytical expertise to provide data-driven insights for executive-level recommendations and large-scale operations. This role requires deep expertise in sales and marketing operations, revenue processes, and go-to-market strategy execution.
What your day could consist of:
- Own revenue forecasting, pipeline reporting, and performance analytics by partnering with key stakeholders and applying deep expertise in lead-to-cash processes and funnel optimization
- Consolidate and analyze sales data to identify trends and drive improvements using funnel metrics (MQL, SQL, SAL, win/loss, etc.)
- Optimize the entire customer acquisition funnel, including lead scoring, attribution, pipeline velocity, and customer lifetime value
- Collaborate cross-functionally with Sales, Marketing, Finance, and IT to align insights and translate business processes into data-driven strategies
- Build and maintain dashboards and reports to monitor KPIs (pipeline coverage, forecast accuracy, quota attainment, conversion rates, etc.) across multiple levels
- Design impactful visualizations with the BI team to support planning, quota setting, and compensation strategies
- Lead strategic projects by scoping analytics, conducting deep-dive analyses, and presenting actionable insights to senior leadership
- Evaluate and improve go-to-market strategies, including territory design, segmentation, channel performance, and product-market fit
- Analyze large, complex datasets to uncover revenue opportunities, applying sales methodologies and CRM best practices to enhance process adherence and data quality
- Act as a strategic advisor to GTM leaders, delivering insights to improve sales effectiveness, territory alignment, and revenue predictability
- Support departmental needs through ad-hoc analysis, reporting, and cross-functional coordination.
What is needed:
- Bachelor's Degree with preferred concentration in Business, Marketing, Economics, Statistics, Finance, or a similar field
- 5+ years of data analytics experience with at least 3+ years specifically in sales operations, revenue operations, or marketing operations roles
- Deep understanding of B2B sales processes, lead qualification frameworks, forecasting methodologies, and sales funnel optimization
- Proven expertise in go-to-market strategy, including market segmentation, territory design, quota planning, and revenue recognition principles
- Expert proficiency with data access tools (SQL, Excel, Google Sheets) and data visualization tools (Tableau, Looker, Power BI)
- Hands-on experience with CRM systems and marketing automation platforms, including tech stack integration
- Experience leveraging AI tools (Claude, ChatGPT, etc.) to accelerate data analysis and modeling
- Knowledge of sales methodologies (Sandler, MEDDIC, BANT, etc.), attribution models, and industry-standard KPIs for B2B/SaaS business models
- Ability to translate complex business processes into analytical frameworks and conduct win/loss analysis, competitive intelligence, and market opportunity sizing
- Exceptional project management and communication skills with proven ability to present findings to C-level executives and influence strategic decision-making
- Ability to work effectively in fast-paced environments while leading cross-functional initiatives across sales, marketing, and finance teams
About ActiveCampaign:
ActiveCampaign is an AI-first, end-to-end marketing platform for people at the heart of the action. It empowers teams to automate their campaigns with AI agents that imagine, activate, and validate–freeing them from step-by-step workflows and unlocking limitless ways to orchestrate their marketing.
With AI, goal-based automation, and 950+ app integrations, agencies, marketers, and owners can build cross-channel campaigns in minutes–fine-tuned with billions of data points to drive real results for their unique business.
ActiveCampaign is the trusted choice to help businesses unlock a new world of boundless opportunities–where ideas become impact and potential turns into real results.
As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives. We don’t just celebrate our differences, we believe our diversity is what empowers our innovation and success. You can find out more about our DEI initiatives here.
Perks and benefits:
At ActiveCampaign, we prioritize employees’ well-being and professional growth by cultivating a culture centered on collaboration and innovation. When you join our team, you’ll not only have the opportunity to make a significant impact, but also enjoy a range of benefits tailored to support your personal and career development.
Here are some of the benefits we offer:
-Comprehensive Health & Wellness: Top-tier benefits package that includes a fully-covered High Deductible Health Plan (HDHP), complimentary access to telehealth services, and a free subscription to Calm.
-Growth & Development: Access to LinkedIn Learning, professional development programs, and career growth opportunities in a fast-growing organization.
-Generous Paid Time Off: Recharge and take the time you need to maintain work-life balance with open PTO.
-Total Rewards: Generous 401(k) matching with immediate vesting, quarterly perks with commuter and lunch benefits for hub based employees or a stipend for remote workers, and a four-week paid sabbatical with bonus after five years.
-Collaborative Culture: Work alongside brilliant, passionate colleagues in an environment that values innovation, teamwork, and mutual support.
ActiveCampaign is an equal opportunity employer. We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law.
Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.
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The Company
What We Do
ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial at ActiveCampaign.com.
Why Work With Us
We are focused on our employees, our customers, and even our customer's customers. Ideas are valued over titles, contributions are valued over appearances, helping a co-worker is more important than outshining them. We are passionate about diversity and inclusion, believing everyone has a voice and can make a difference.
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