Senior Sales Manager

The Senior Sales Manager (SSM) drives revenue growth by managing and expanding business with mid-to-high potential hearing aid dealers, independent audiology practices, and regional retail clinics. This role focuses on increasing share-of-wallet within an assigned territory, ensuring high product adoption, and delivering localized sales strategies. 

The SSM operates with a focused regional revenue target tailored to premium account management, which is structurally distinct from the macro-level enterprise targets managed by our Business Development Managers (BDMs). 

2. Core Role Demarcation (SSM vs. BDM)

To maintain structural clarity across our sales vertical, this position is differentiated from the Business Development Manager (BDM) role across three primary pillars: 

• Portfolio Scope: The SSM manages and nurtures existing mid-to-high tier retail dealers. The BDM focuses strictly on untapped corporate chains, hospital networks, and government tenders. 
• Revenue Scale: The SSM target is scaled to regional dealer capacity, sitting structurally lower than national or macro-level BDM revenue targets. 
• Sales Cycle: The SSM handles high-frequency, relationship-driven monthly sales and restocking cycles. The BDM handles long-cycle institutional contract acquisitions. 

3. Key Responsibilities

Account Management & Growth

• Portfolio Ownership: Cultivate and expand a dedicated portfolio of mid-to-high potential hearing care professionals (HCPs) and independent dealers. 
• Market Share Expansion: Increase product mix and "share of wallet" within accounts currently sourcing from multiple hearing aid manufacturers. 
• Relationship Cultivation: Build deep, consultative partnerships with audiologists, clinic owners, and ENT specialists. 

Sales Execution & Revenue

• Revenue Generation: Consistently achieve assigned quarterly and annual sales volume and revenue targets for the specific territory. 
• Commercial Negotiation: Manage commercial terms, discount structures, and volume rebates within pre-approved regional parameters. 
• Promotional Execution: Design and implement hyper-local marketing campaigns, dispensing days, and consumer pull-actions with retail partners. 

Enablement & Market Intelligence

• Training Coordination: Partner with internal Audiology Trainers to upskill dealer staff on new software, chip platforms, and fitting rationale. 
• Competitor Intelligence: Monitor competitor pricing, product launch cycles, and dealer incentives to proactively protect market share. 

4. Requirements & Qualifications

Experience & Education

• Experience: 2–3 years of proven B2B sales experience specifically within the hearing aid industry, medical devices, or optical retail. 
• Industry Track Record: Demonstrated success selling to independent audiologists, retail dispensers, or hearing care networks. 
• Education: Bachelor’s degree in business, Marketing, or a related field. 

Skills & Competencies

• Sales Methodology: Strong relationship builder utilizing a consultative, value-based selling approach rather than transactional sales. 
• Technical Familiarity: Basic understanding of hearing aid fitting concepts and technology platforms. 
• Tools & Planning: Proficiency in territory planning and CRM software usage (e.g., Salesforce, HubSpot). 
• Mobility: Willingness to travel up to 50–60% within the assigned territory to maintain high-frequency, face-to-face contact with dealers. 
  We are focused on an inclusive recruitment process
  All applicants will receive equal consideration for employment. As such, we encourage you to submit your CV without a photo to ensure an equal and fair application process.
  Should you have any special requirements for the interview, please let the Hiring Manager know upon accepting invitation to interview. 
  How to apply?
  Use the ‘APPLY’ link no later than September 30. Applications are assessed on a continuous basis, so don’t wait to send yours. 
  On a time crunch? Feel free to only submit your up-to-date CV including a few sentences outlining your motivation for applying – quick and easy. 
  If you would like to know more about the position, please contact [email protected]
  Join us in bringing people closer
  GN brings people closer through our advanced intelligent hearing, audio, video, and gaming solutions. Inspired by people and motivated by innovation, we deliver technology that enhance the senses of hearing and sight. We enable people with hearing loss overcome real-life problems, improve communication and collaboration for businesses and provide great experiences for audio and gaming enthusiasts.
  We hope you will join us on this journey and look forward to receiving your application.
   

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