Position Overview
Blue Acorn iCi is seeking a dynamic, results-driven VP, Sales to accelerate growth and expand our footprint across enterprise digital transformation initiatives. In this pivotal role, you will generate a robust pipeline, close high-value opportunities, and drive revenue that aligns with the company’s strategic goals.
This role requires an exceptional communicator and strategic thinker with a consultative, solution-oriented approach. You will leverage deep partnerships with Adobe and Infosys to identify, shape, and deliver transformative solutions that address client needs and unlock new opportunities.
Key Responsibilities
Lead Generation & Market Expansion
- Drive targeted go-to-market strategies to build and expand a high-quality pipeline across enterprise accounts and verticals.
- Partner with Marketing to design account-based campaigns, lead capabilities sessions, and align outreach strategies.
- Collaborate with Adobe Solution Partner Sales Teams and Infosys account organizations to identify and engage joint prospects.
- Lead the sales cycle from qualification to close on complex, multi-solution deals.
- Build compelling proposals, lead executive negotiations, and secure contracts.
- Partner with internal teams to ensure accurate scoping, margin analysis, and resource alignment.
- Cultivate trusted relationships with Adobe, Infosys, and client stakeholders.
- Represent Blue Acorn iCi as a senior leader at industry events and thought-leadership engagements
- Consistently exceed quarterly and annual revenue targets.
- Improve average deal size, conversion rates, and competitive win rates.
- Maintain accurate CRM data to drive forecasting, planning, and pipeline health.
Sales Process Optimization
- Partner with leadership to refine sales methodologies, increase efficiency, and improve predictability.
- Mentor junior sales team members and contribute to scaling the sales function.
Measurement & Success Criteria
- Pipeline Growth: Volume and quality of enterprise opportunities generated.
- Conversion & Win Rates: From qualified opportunities to closed deals.
- Revenue Delivery: Achievement of targets and growth in deal size.
- Strategic Impact: Expansion of Adobe and Infosys partnerships, influence at senior client levels.
- CRM Accuracy: Reliable pipeline management for business planning.
Qualifications
- Experience: 7–10 years of proven success in senior sales roles within a digital consultancy, agency, or SaaS/enterprise software environment.
- Adobe Expertise: Strong track record selling Adobe Experience Cloud solutions (AEM, Analytics, CDP, AJO, Commerce).
- Enterprise Sales Leadership: Skilled at leading complex deals, influencing C-level executives, and shaping multi-year transformation programs.
- Industry Knowledge: Familiarity with commerce, content management, marketing automation, and customer data solutions; experience in financial services or manufacturing a plus.
- Education: Bachelor’s degree in Business, Marketing, or related field required; MBA preferred.
- Skills: Outstanding communication, executive presence, and relationship management abilities.
- Tools: Proficiency in Salesforce or similar CRM for forecasting, reporting, and pipeline management.
Top Skills
What We Do
Blue Acorn iCi is an e-commerce consulting firm that helps online retailers increase sales, profitability, and ROI.









