Senior Sales Executive

Responsibilities / Tasks

• Develop relationships with new customers and retain existing ones through visits, online meetings, trade fairs, and seminars.

• Conduct preliminary technical evaluation of leads and sales opportunities and discuss them with the Business Line (Europe) and the Sales Support Department.

• Complete technical questionnaires (when applicable) to support lead discussions with the above departments.

• Screen quotes/projects, including a critical analysis of project win probability and GEA’s chances, considering technical and commercial feasibility, customer history, budget, competitiveness, future potential, availability of internal resources, and definition of the supply scope.

• Consistently use the CRM system to record and update all relevant information.

• Perform commercial evaluation of customer tenders (RFPs, RFQs, and bids), coordinating technical aspects with the Business Line (Europe).

• Define pricing, margins, and risk assessment in coordination with Sales Management.

• Prepare commercial proposals.

• Define performance parameters for projects under negotiation with customers, in cooperation with BU Headquarters Support.

• Ensure active and ongoing follow-up of submitted proposals.

• Act as an interface in contractual and legal discussions with customers, supported by the Legal Department.

• Conduct commercial negotiations and execute contract signing.

• Provide internal reporting (ongoing projects, wins, and losses under direct responsibility) using the CRM system.

• Participate in trade fairs and business seminars.

• Ensure customer satisfaction.

• Ensure project profitability during negotiations, in alignment with the agreed targets set with the Sales Manager.

Your Profile / Qualifications

Qualifications:

The Sales Executive for the PFA (Pharma & Food Technologies) division should hold a degree in Engineering (Chemical, Food, Agricultural, or Mechanical Engineering) or a Technology-related qualification. A minimum of 3 years of experience in a commercial/sales role is required. Advanced English proficiency is mandatory.

• Minimum of 3 years of B2B experience;

• Proactive attitude;

• Strategic thinking;

• Strong communication and interpersonal skills;

• Availability for domestic and international travel;

• Reliability, integrity, ethical conduct, and confidentiality;

• Strict adherence to company compliance policies;

• Technical and commercial profile;

• Strong process knowledge and analytical skills.

Preferred Qualification:

Knowledge of food processing and packaging equipment, particularly in the confectionery and bakery industries.

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