Senior Sales Executive - Digital Advertising Africa

Company Description

We’re the world’s leading sports technology company, at the intersection between sports, media, and betting. More than 1,700 sports federations, media outlets, betting operators, and consumer platforms across 120 countries rely on our know-how and technology to boost their business.

Job Description

OVERVIEW:

Sportradar, a leading digital international sports business is currently looking to recruit an experienced commercial/sales executive to grow our African continent's digital advertising sales.

Sportradar is a worldwide leader in sports data and audiovisual services for bookmakers. Over the course of the last year Sportradar significantly expanded its range of products & services by establishing Sportradar ad:s, a business division focused on data-driven marketing services designed for betting operators. This business division is looking forward to bringing our marketing capabilities, products and services to support this growing market.

This role will be responsible for selling marketing solutions to our existing network of sports betting and casino operators as well as other businesses interested in digital marketing solutions. You will be responsible to build up and use your network to advertising partners, primarily sports betting operators.

THE CHALLENGE:

• This role will drive independent sales activities for digital advertising products, especially programmatic advertising, paid social and paid search geared towards sports betting and casino operators
• Present and pitch advertising opportunities to potential customers throughout the African continent, negotiate deals, acquire and retain new customers
• Oversee relationship management and support for existing clients
• Be part of Sportradar’s core global ad:s team, collaborating and sharing best practices as you establish and shape the regional advertising strategy
• Define, test and optimize business and pricing models with attractive offerings for key clients and partners with profitability contribution for Sportradar
• Actively engage in the African regional betting ecosystem, interact with key players, establish key relationships and gain a deep understanding of the setup and needs of all stakeholders
• Communicate the ad:s strategy to external and internal stakeholders on an ongoing basis
• Support and consult product teams to optimize the products from a sales perspective
• Both domestic and international travel is required for internal and client meetings

YOUR PROFILE:

• A minimum of 5 years of experience in delivering digital marketing solutions, ideally within the betting industry. Having worked within the marketing department of a sportsbook, Casino or a media agency is highly beneficial
• Expertise in sales and marketing, with demonstrated success pitching new business and building long-term relationships with clients
• Ability to work independently while managing multiple priorities
• Excellent presentation and communication skills
• Understanding of advertising business models
• Understanding of the sports betting eco-system
• A broad international network to advertising partners, especially from the sports betting industry would be a great plus
• Passionate about sports and iGaming

OUR OFFER:

• Work for and shape one of the fastest-growing digital sports companies in the world at the exciting intersection of sports, media, betting and advertising.
• Take a key role in a new and dynamic business field within Sportradar
• Work together with a highly motivated, enthusiastic and global team.

Additional Information

Sportradar is an Equal Opportunity Employer. We are committed to encourage diversity within our teams. All qualified applicants will receive consideration without regard to among other things, your background, status, or personal preferences