Senior Sales Enablement Manager

Posted 3 Days Ago
Be an Early Applicant
Chicago, IL, USA
Hybrid
120K-140K Annually
Senior level
Enterprise Web
The world’s largest and most trusted data source on B2B software.
The Role
Drive scalable sales enablement for the AMER region by activating central programs, creating sales playbooks, facilitating training, coaching cohorts, supporting onboarding and events, enabling managers, and measuring program impact. The role partners with Revenue and Marketing leadership, translates product and marketing initiatives into behavior-changing training, leads change management, and applies AI to content creation, coaching, and performance analysis.
Summary Generated by Built In

About G2 - The Company

G2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.

Now, we have joined forces with Capterra, SoftwareAdvice, and GetApp to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence.

And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI.

Does that sound exciting to you? Come join us as we try to reach our next PEAK!

About G2 - Our People

At G2, everything we are and what we do is grounded in our PEAK values— (Performance + Entrepreneurship + Authenticity + Kindness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.

You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people.

About The Role

We are looking for a Senior Sales Enablement Manager to drive high-impact, scalable field enablement solutions for the AMER region. As a Senior Sales Enablement Manager on our AMER Revenue team, you’ll partner with frontline leaders and reps across CS, AMs, AEs, and BDRs to turn our central enablement programs into real behavior change. You’ll focus on reinforcement and coaching through consistent 1:1s with AMER leaders, large-group sessions, and hands-on cohort coaching. You’ll also support onboarding, help plan SKOs and offsites, and build your own content.

In This Role, You Will: 
  • Activate central enablement programs for the AMER region, specifically translating those initiatives to the needs of your dedicated teams.

  • Align and collaborate cross-functionally to reinforce programs and skills to uplevel all teams, onboard quicker, and drive productivity.

  • Collaborate with leadership across the Revenue and Marketing orgs to establish effective sales playbooks aligned to our sales motions across the customer journey.

  • Act as lead subject matter enablement expert to translate marketing and/or product initiatives into training that will drive behavior change and adoption with your assigned sales teams.

  • Ensure effective change management, manager enablement and communication strategies are established across programs to increase awareness and adoption, buy-in and engagement across the broader organization.

  • Collaborate with enablement peers to design and manage learning programs including creating learning objectives, enablement materials and training experiences.

  • Facilitate hybrid and/or live learning sessions.

  • Identify opportunities, and deliver customized coaching sessions for specific cohorts to improve efficacy in role.

  • Fiercely inspect what we expect to measure impact, assess trends and utilize data to drive our strategic program decisions and iterate quickly.

  • Apply AI to enablement where it adds real value, using it to speed up content creation, personalize coaching, and diagnose rep performance.

Minimum Qualifications:

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway. 

  • 4+ years experience working in sales enablement

  • Previous experience working in sales leadership or client facing sales role

  • Experience working in sales enablement at a B2B SaaS company

  • Experience creating clear priorities mapped back to business objectives

  • Successful track record of leading organizational change initiatives in a B2B sales environment with measurable program impact

  • Dynamic, engaging, and agile presenter with the power to command a room, lead colleagues to moments of self discovery, while creating a safe environment to provide insightful feedback

  • Demonstrated sales and business acumen with previous experience owning programs and acting as a SME when working with partners to develop learning objectives

  • Strong understanding of sales concepts, sales processes, sales methodologies

  • Proficiency using Salesforce, Gong, ZoomInfo, Linkedin Sales Navigator, Groove, Highspot, Lessonly or comparable sales tools

About the Office

In the US, we are thrilled to already have strong sales talent based remotely in a variety of different locations. Not only do we have a great office & HQ based in Chicago, but many of the revenue leadership team are based locally. Because of this, there is a strong preference for this person to be based in Chicago and willing to come into the office 1-2 days a week.

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here. 

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For job applicants in California, the United Kingdom, and the European Union, please review this applicant privacy notice before applying to this job.

How We Use AI Technology in Our Hiring Process
G2 incorporates AI-powered technology to enhance our candidate evaluation process. These tools may assist with initial application screening, skills assessment analysis, and identifying candidates whose qualifications align with specific role requirements. While AI technology supports our recruitment workflow, all final hiring decisions remain under human oversight and judgment.

Your Choice Matters: If you would prefer that your application be reviewed without AI assistance, you can opt out by entering your email address in the email entry field at the bottom of the Automated Processing Legal Notice. Choosing to opt out will not disadvantage your application in any way—we will ensure your materials receive a thorough manual review by our hiring team.
For additional details about how we handle your information throughout the application process, please review G2's Applicant Privacy Notice.

Skills Required

  • 4+ years of experience working in sales enablement
  • Previous experience in sales leadership or a client-facing sales role
  • Experience working in sales enablement at a B2B SaaS company
  • Experience creating clear priorities mapped to business objectives
  • Successful track record leading organizational change initiatives in a B2B sales environment with measurable program impact
  • Dynamic, engaging, and agile presentation skills, including the ability to facilitate feedback and self-discovery
  • Demonstrated sales and business acumen, including program ownership and subject matter expertise in developing learning objectives
  • Strong understanding of sales concepts, processes, and methodologies
  • Proficiency using Salesforce, Gong, ZoomInfo, LinkedIn Sales Navigator, Groove, Highspot, Lessonly, or comparable sales tools
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The Company
HQ: Chicago, IL
900 Employees
Year Founded: 2012

What We Do

G2 helps businesses reach their peak potential by enabling confident buying and go-to-market decisions. Offering trusted data, authentic peer reviews, and real-time market intelligence, the G2 ecosystem — which includes Capterra, Software Advice, and GetApp — serves more than 200 million annual buyers, representing teams at every Fortune 500 company. As buyers increasingly shift from traditional search to AI search platforms, G2 has become the most-cited B2B software source across those AI-first channels where software discovery happens. Leading software and services companies like Salesforce, IBM, SAP, Adobe, and Clay also trust G2 to influence discovery, build brand credibility, reach in-market buyers, and accelerate revenue growth.

Why Work With Us

Everything we do, and how we do it, are grounded in our PEAK values: Performance, Entrepreneurship, Authenticity, a Employees are led by conscious leaders who share commitments and 7 core leadership principles. We celebrate successes, forgive mistakes, and support one another during challenging times. Together, we will grow and reach the ultimate P

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