Senior Sales Director

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Hiring Remotely in United States
Remote
Senior level
AdTech • Marketing Tech • Sales
Smarter Local Advertising. Unified Technology. Real Results.
The Role
Develop and execute digital advertising sales strategies to exceed a $1.5M–$2.5M annual revenue quota. Build executive relationships with agencies, brands, and partners; identify and close managed-service and programmatic deals; present Viamedia.ai solutions; collaborate on tailored client offerings; provide forecasts and market insights; represent the company at industry events; and mentor junior sales staff.
Summary Generated by Built In

At Viamedia, we are one team with one mission... you. 

 

You. Our Employees.
You. Our Customers.
You. Our Partners.

 

We strive to make it simple to do business with us so that we can assist you in achieving your advertising objectives.

 

This is why we pledge to you:

 

  • To strive to provide world class customer service
  • To employ friendly, efficient and helpful team members
  • To listen openly to feedback and be quick to act when needed
  • To always put you first
  • To expect only the best from our team
  • To invest in enhanced opportunities for training, coaching, mentoring and industry involvement for our internal customers
  • To embrace diversity and dedicate resources to offer equal employment opportunities to all


We will do this by providing you with the following:

 

Communication – As a valued employee, you can be assured that we will be available to answer any questions you may have about your employment at Viamedia.

Job Title: Sales Director
Department: Sales
Reports To: MSD, ESD, VP, Sales or SVP, Sales
Status: Full-Time

Job Summary

The Sales Director is responsible for developing and executing comprehensive digital ad sales strategies to achieve and exceed revenue targets. This role requires a strategic thinker with a proven track record in digital media ad sales, particularly in the programmatic space, and the ability to build and maintain executive-level client relationships with both agencies and brands. The position carries an annual revenue quota of $1.5M-$2.5M.

Essential Functions

  • Develop and implement digital and sales strategies to consistently achieve and exceed assigned revenue goals.
  • Build, nurture, and expand strong relationships with senior decision-makers at agencies, brands, and partners.
  • Identify, negotiate, and close new business opportunities, including large-scale managed service and programmatic deals.
  • Master and present the Viamedia.ai story with a comprehensive understanding of company products, capabilities, and differentiators.
  • Collaborate with internal teams (marketing, product, account management) to design tailored client solutions.
  • Provide sales forecasts, performance updates, and market insights to leadership.
  • Consistently meet or exceed all sales performance expectations related to pipeline generation, weekly client meetings, and revenue goals across all lines of business.
  • Serve as a thought leader and brand ambassador at industry events, client summits, and trade shows.
  • Mentor and guide junior sales team members, sharing best practices and strategies for growth.
  • Stay informed on industry trends, competitor activities, and emerging technologies to maintain Viamedia.ai’s competitive edge.
  • Represent Viamedia.ai professionally and ethically at all times.
  • Other duties as assigned.

Qualifications & Requirements

  • Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).
  • 8-10+ years of digital media ad sales experience, including a proven record of growing and managing strategic accounts.
  • Proven success selling omnichannel ad offerings or platform solutions (TV/OTT, video, native, social, display, mobile).
  • Established network of senior agency and brand contacts with demonstrated ability to expand relationships.
  • Strong knowledge of the programmatic ecosystem (managed services, programmatic direct, private marketplaces).
  • Executive presence with exceptional communication, negotiation, and presentation skills.
  • Demonstrated ability to lead, mentor, and inspire sales teams.
  • Analytical, data-driven approach with the ability to turn insights into strategies.
  • Ability to manage multiple priorities and deliver results in a fast-paced environment.

 Compensation & Quota

  • Competitive base salary plus executive-level commission structure.
  • Annual revenue quota: $1.5M-$2.5M.

Physical Requirements

  • Typical office/remote work environment.
  • Travel required for client meetings, conferences, and events.
  • Occasional lifting up to 25 lbs.



Disclaimer: The above statements are intended to describe the general nature and level of work being performed by individuals in this role. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required. Viamedia.ai reserves the right to amend or change this job description at any time, with or without notice. Viamedia.ai is an Equal Opportunity Employer.

Skills Required

  • Bachelor’s degree in Marketing, Business, or a related field
  • Master’s degree
  • 8–10+ years of digital media advertising sales experience
  • Proven record of growing and managing strategic accounts
  • Successful experience selling omnichannel advertising offerings or platform solutions
  • Established network of senior agency and brand contacts
  • Strong knowledge of the programmatic advertising ecosystem
  • Exceptional communication, negotiation, and presentation skills
  • Demonstrated ability to lead, mentor, and inspire sales teams
  • Analytical, data-driven approach to developing strategies
  • Ability to manage multiple priorities and deliver results in a fast-paced environment

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The Company
HQ: Lexington, KY
359 Employees
Year Founded: 2001

What We Do

Viamedia.ai is the nation’s leading independent provider of omnichannel advertising solutions, delivering precision and performance across linear TV, streaming, and digital platforms. In 2025, Viamedia.ai acquired Localfactor, a programmatic services company, bringing together deep expertise in data-driven targeting and cross-platform media execution. Today, Viamedia.ai supports over 7,000 brand partners, manages more than 7,500 active digital campaigns, and delivers billions of impressions annually. With operations in 77+ markets nationwide and partnerships with 100+ video providers, Viamedia.ai offers unmatched local reach and national scale. Our 95.2% client retention rate reflects a consistent track record of performance, trust, and long-term partnership.

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