Senior Sales Development Representative – UK

Posted 17 Days Ago
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London, Greater London, England
Hybrid
Mid level
Fintech • Analytics • Financial Services
The Role
The Senior Sales Development Representative generates high-quality meetings and pipeline for the sales organization, focusing on compliance leaders in financial institutions. Responsibilities include engaging senior stakeholders, managing prospecting activities, and maintaining CRM discipline while exceeding targets.
Summary Generated by Built In
Role  
The Senior Sales Development Representative is responsible for generating high-quality discovery meetings and early-stage pipeline for the global sales organisation, with primary focus on the UK & EMEA. This role sits at the front of the revenue engine and owns the identification, engagement, and qualification of compliance leaders at regulated financial institutions. 
This is not a junior execution role. The Senior SDR is expected to operate with autonomy, strong commercial judgment, and understanding of regulatory compliance challenges. You will be involved in targeted outbound motions, convert inbound demand efficiently, and act as a trusted first point of contact for senior compliance stakeholders. You will also contribute to improving team performance through feedback, best-practice sharing, and informal coaching.

Responsibilities

  • Own outbound and inbound prospecting for assigned UK and EMEA accounts, with a focus on regulated financial institutions 
  • Book qualified discovery meetings for Senior Sales Executives that convert into solution validation and pipeline 
  • Engage senior compliance stakeholders including Heads of Compliance, Trade Surveillance Officers, Employee Compliance Managers, and Regulatory Leads 
  • Run personalised, compliant outreach across email, phone, LinkedIn, and other approved channels 
  • Qualify prospects using clear criteria around regulatory pressure, operational risk, audit exposure, and buying intent 
  • Articulate StarCompliance’s value across employee conduct, trade surveillance, MNPI management, whistleblowing, and accountability regimes
  • Maintain accurate and disciplined CRM hygiene in Salesforce, including activity logging, qualification notes, and next steps 
  • Meet or exceed monthly targets for discovery meetings, solution validations influenced, and pipeline contribution 
  • Partner closely with Senior Sales Executives to ensure clean handoffs and strong meeting quality 
  • Provide feedback on messaging, objections, and market signals to Sales, Marketing, and Product 
  • Act as a role model for best practice SDR execution and support onboarding or coaching of newer SDRs when required

Skills & Experience

  • Proven experience as an SDR or BDR in B2B SaaS, ideally selling into financial services, risk, compliance, or regtech 
  • Strong outbound prospecting capability with evidence of consistent meeting and pipeline creation 
  • Comfortable engaging senior, risk-aware buyers and holding structured business conversations 
  • High level of written and verbal communication skills, particularly in concise, professional outreach 
  • Strong call discipline with confident opening statements, objection handling, and qualification 
  • Data-driven mindset with comfort using metrics to improve performance 
  • Experience working closely with SSE’s and operating within a structured sales process 
  • Self-directed, accountable, and able to prioritise high-impact work without close supervision

Minimum Qualifications

  • 2 to 4+ years of experience in Sales Development or a related commercial role 
  • Experience selling B2B software into mid-market or enterprise organisations 
  • Familiarity with CRM systems, ideally; Salesforce, Gong, Apollo, SalesNav 
  • Based in the UK with the ability to support UK and EMEA time zones 
  • Demonstrated track record of meeting or exceeding targets 
  • Integrity and Ethics 
  • All StarCompliance employees are expected to commit to a high standard of personal integrity and carry out their responsibilities in an ethical manner

Top Skills

Apollo
Gong
Salesforce
Salesnav
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The Company
HQ: Rockville, MD
164 Employees
Year Founded: 1999

What We Do

StarCompliance is the world's leading provider of compliance software to the global financial industry. Our clients include asset managers, broker-dealers, private equity firms, insurance providers, investment banks, and diversified financial institutions. Our scalable, easy-to-use solutions provide a 360-degree view of employee and business activity to help firms monitor and reduce risk, meet regulatory obligations, gain efficiencies, and drive employee adoption.

Our Employee Conflicts of Interest suite provides clients a single place for monitoring and mitigating potential employee conflicts, covering: personal trading activity; insider trading; private investments, gifts and entertainment spending; outside business activities; and political donations. The STAR Mobile app supports personal trading pre-clearance requests and gifts and entertainment spending submissions, and allows compliance officers and employee supervisors to review and approve those requests and submissions on-the-go. Compliance Control Room centralizes all firm deal-related activity—automatically surfacing critical data that might otherwise be missed—and allowing for easier conflict searches, so deals can be cleared faster and with greater confidence.

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