Senior Sales and Events Manager

Role: Senior Sales and Events Manager
Reports into: Head of Spaces
Location: London
Contract Type: Full Time, Permanent (42.5 hours per week)

Broadwick is a multifaceted international company with headquarters in London who create, develop, own and operate a diverse portfolio of spaces, events and experiences. 

We believe in redefining spaces and how people experience music, art, culture and recreation by breaking down the traditional barriers. Our history and heritage is deeply rooted in music, building a portfolio of 20 global festivals before selling the portfolio in 2019 to focus on our growing portfolio of spaces that includes Printworks London, Depot Mayfield Manchester, The Beams London, Exhibition London and Magazine London.

Collectively we strive to push boundaries and disrupt the cultural landscape by combining big thinking, bold ideas and commercial intelligence to produce spaces and experiences for discerning audiences in inspiring locations.

We are made up of people who are passionate and dedicated to creating incredible spaces for people to enjoy with a lasting impact. We are a tight knit team full of supportive, talented people who are constantly pushing forward to our next new venue or project.

Broadwick’s began their WeWork partnership in 2020 and have activated several versatile spaces for them over the years for corporate and brand events. As we head into our 6th year of partnership, we are updating our strategy and focus to their flagship building – 10 York Road in Waterloo. With four event spaces within this building including a Roof Terrace and Auditorium.  

We’re looking for a talented Senior Sales & Event Manager to deliver and execute our sales strategy in collaboration with the Head of Spaces for our WeWork collection. 

This person will lead on the day to day handling and conversion of incoming enquiries while executing sales strategies for growth across their spaces. They will be accountable for the sales performance targets for their spaces.

Sales

• Successfully delivering the sales strategies with the support of the sales team including:
• diary management
• identifying new events, opportunities, and markets
• data recording via CRM software
• business development and proactive sales
• relationship management
• marketing initiatives
• Ensuring all sales targets are achieved and KPIs are constantly monitored based on metrics adopted across the business.
• Ensuring the highest standards of sales operations for the spaces are met.  
• Working with the line manager and Spaces & Stories to deliver proactive sales strategies and tactics that best support the long and short term sales performance of the spaces.
• Confidently negotiate contracts in order to meet conversion KPI’s.
• Carrying out site visits with clients at every opportunity, accurately explaining the spaces and options for various events, including our suppliers, as well as logistics relating to install and derig.

Marketing

• Working with the line manager, central Marketing team and other space leaders to deliver data and evidence based marketing strategies across the spaces.
• Ensuring marketing strategies are delivered and targets and that KPIs are constantly monitored based on metrics adopted across the business.
• Ensuring the highest standard of marketing operations.
• Ensuring you act as brand guardian and grow the brands across your spaces as agreed with the brand team.
• Attending networking events, exhibitions and other promotional activities as and when required to actively promote your spaces and other spaces in our Spaces portfolio.

Finance

• Ensuring compliance with Broadwick group policies, procedures and metrics across the spaces.
• Raising event invoices when required, pre and post event, including chasing late invoices/debt management. Working alongside the operations team to ensure all events are fully reconciled within 2 weeks post event.
• Reporting the relevant figures to the space P&L in terms of forecasting and reconciliation to the senior space team.
• Providing reports to the line manager when required.
• Educating your team in sales when required, ensuring they fully understand the expected standards and their role in delivering them.

Operations

• Working with the operations team to ensure compliance with Broadwick group policies, procedures and metrics across the spaces.
• Leading on all logistical planning on allocated events to ensure successful delivery.
• Leading on all administrative tasks prior to each event and collecting / collating relevant paperwork and information to distribute to all relevant parties in good time.
• Understanding and implementing the spaces’ operational best practice and ensuring these standards are being upheld at all times. Using this to gain quotes from approved suppliers, book staff and brief / manage on the day.
• Understanding the clients and their suppliers Risk Assessments, Method Statements, schedules, Insurance Certificates and licences to ensure all are in line with the spaces and their requirements.
• Attending site visits pre-contract where necessary.
• Producing a post-event report and schedule de-briefs for the internal event team and all relevant suppliers /clients.
• Delivering the highest level of customer service and being the main onsite contact to manage the running of allocated events.
• Assisting in creating and developing processes and procedures for use internally, by suppliers and clients to ensure that planning and communication between all parties is smooth and effective.
• Maintaining strong relations with our Landlords and other stakeholders.
• Overseeing the day-to-day running of the spaces.
• Supervising and overseeing suppliers, tradespeople, production and all other internal and external professionals interacting with property management.

Team

• Supporting the line manager on sales recruitment for the team.
• Leading on the performance management and development of direct line reports.
• Managing People/HR proceedings as required.
• Identifying training needs and guiding team development, working with the line manager and space leadership team.
• Creating a work environment that aligns with Broadwick values and principles.

Other

• Carrying out ad hoc duties when required to.

• A proven track record of contributing and delivering business strategies for complex, multifaceted venues.
• Previous experience of managing, influencing and inspiring teams across venues that consist of sales, operations and facilities management professionals.
• At least 4 years of experience working within an event venue sales team or similar.
• Can demonstrate commerciality through experience of selling profitably, sales negotiations, maximising sales, achieving targets and writing sales strategies.
• Demonstrable knowledge of the local venue market and key venue finding agents.
• Ability to work with clients on all levels and with all areas of the business.  With a specific ability to stay calm and focused under pressure.
• Experience of delivering a sales budget, P+Ls and financial reports in conjunction with finance teams.
• Strong understanding of how to intelligently collaborate with marketing, brand and venue leaders to deliver evidence based marketing strategies.
• Ability to manage and monitor targets and KPIs for teams of sales management professionals.
• Ability to successfully manage multiple venue projects simultaneously through effective prioritisation and multi-tasking.
• Exceptional commercial acumen demonstrated through the alignment of business mission, strategies and objectives.
• An open, honest communication style.
• Endless positivity, and a proactive approach to your work.
• Excellent communication skills - you need to be great at communication to a wide range of people.
• Proficient in the use of Mac computers, G-Suite and Microsoft Office packages.

• Proficient in the use of Salesforce or other similar CRM software.
• Relevant H&S Qualification (IOSH / NEBOSH).
• Personal Licence Holder.
• First aid qualification.