Senior Revenue Go-to-Market Specialist

Custom Ink, the leader in custom apparel for groups and communities, is all about bringing people together. That's what inspires our innovative online platform, world-class customer support, and award-winning work environment. With 750+ team members (“Inkers”), we are passionate about the success and well-being of our team and have earned frequent recognition as a top workplace from such organizations as Fortune Magazine and The Washington Post. Our customers are counting on us to come through for them, and that’s important to all Inkers - no matter what role they’re in.

Overview:

• Workstyle: Remote: This is a remote position; however, to be eligible for hire, candidates must reside in a state where Custom Ink is registered to do business as an employer. Eligible states currently include: AL, AZ, CA, CO, CT, DC, DE, FL, GA, ID, IL, IN, KY, LA, MA, ME, MD, MI, MN, MO, MS, NC, NH, NJ, NM, NV, NY, OH, OR, PA, RI, SC, TN, TX, UT, VA, VT, WA, WI, WV.

• Reports to: Director of Field Sales

• Travel Expectations: Up to 25% Supporting Events

• Physical Requirements/Demands: Occasional lifting and transport of event materials or setup supplies

What We’re Looking For:

As a Revenue Go-To-Market Manager, you will be the connective tissue between Field Sales, Marketing, Enablement, and Revenue Operations. You’ll develop and execute go-to-market strategies that improve sales performance, enhance event ROI, and support the field in delivering a unified brand experience — both digitally and in person. This role blends strategic planning, project execution, field enablement, and vendor management across marketing, real estate, and event coordination.

We’re looking for someone who thrives in a cross-functional role and can manage multiple concurrent projects with strong ownership and proactive communication.

Qualifications:

• 5-10+ years GTM, field marketing, sales operations, enablement, or similar strategic sales function

• Strong cross-functional project management experience

• Prior event execution or field activation work preferred

• Excellent written and verbal communication skills

• High attention to detail and organizational strength

• Experience with Salesforce, Google Workspace, Zoominfo and other marketing tools (preferred)

What You’ll Do

• Partner with Enablement and Marketing to develop and distribute field-ready sales assets, promotional kits, and toolkits that support customer appointments, events, and go-to-market campaign launches

• Lead the planning and execution of large-scale field events focused on lead generation:

  • Manage logistics, event kit shipping, vendor coordination, swag procurement, and on-site materials

  • Forecast event ROI, facilitate Salesforce lead capture, and own post-event reporting

  • Maintain an organized inventory of all field event kits and manage national distribution to Field Sales teams

  • Keep a centralized calendar and performance log of all events attended, with documented ROI to report out across the org

• Own swag procurement for the Field Revenue team, including sourcing, ordering, and inventory management of branded merchandise for events and team use

• Own physical location operations across co-working and storefront spaces:

  • Manage lease renewals, vendor relationships, maintenance requests, and merchandise assortments

  • Coordinate new location buildouts and cross-functional launch planning

  • Maintain accurate and up-to-date Google My Business listings and public-facing profiles, including business hours, photos, and customer comments

  • Own upkeep of relevant social media channels associated with Field Sales physical locations

• Coordinate new location buildouts and cross-functional launch planning, as well as decommissioning of existing spaces, including lease closures, vendor offboarding, and merchandise removal

• Build and maintain reporting dashboards to track usage of sales assets, field event performance, and overall GTM program adoption and impact

How You’ll Be Measured:

• Lead generation and pipeline contribution from GTM events

• Sales asset adoption and utilization across Field Sales

• Event execution quality and ROI reporting

• Field rep satisfaction and enablement impact

• Operational efficiency across field locations and vendor management

• Budget adherence and effective management of operational expenses (OpEx) tied to events, swag, and field location support

How You’ll Make a Difference:

As the Senior Revenue GTM Manager, you’ll play a vital role in helping Custom Ink’s Field Sales team show up more prepared, more impactful, and more aligned—whether in front of customers, at a trade show, or inside a Custom Ink showroom. Your ability to turn strategic plans into field-level execution will directly support pipeline growth and territory success.

Compensation:

Custom Ink is committed to pay transparency and providing fair, equitable compensation in line with market standards and role expectations.

For this salaried-exempt position, the salary range is $70,000-$112,000, plus a performance bonus targeted at 5% of base salary, tied to individual and channel performance. Placement within the range is determined by a variety of factors, including but not limited to: knowledge, skills, years & depth of experience, and equity with internal team members.

The Perks!

• Generous Paid Time Off: Recharge with flexible paid time off policies and major paid holidays. 

• Comprehensive Health Coverage: Complete Medical, Dental, and Vision coverage at a low cost through a PPO or HDHP plan to support your and your family’s well-being. 

• Employee Wellness: Access to virtual medical consultations through MDLIVE, and mental health services through some of our preferred partners. 

• Family-Friendly Benefits: Up to 12 weeks of fully paid parental leave for birthing parents and 6 weeks for non-birthing parents, plus adoption assistance and family-building benefits

• Financial Wellness: Plan for the future with a 401(k) retirement plan with company matching, complimentary life & AD&D insurance coverage, and access to financial planning resources. 

• Professional Development: Grow your career with access to training programs, certifications, and tuition assistance.

CustomInk, LLC (""Custom Ink"") is an Equal Opportunity Employer. We celebrate diversity in all forms and are committed to maintaining a discrimination-free workplace that treats applicants and employees with dignity and respect. Our employment process is conducted without regard to race, color, religion, nationality or ethnic background, sex, pregnancy, sexual orientation, gender identity or expression, age, disability, protected veteran status, genetic information, or other attributes protected by state, federal, and local law.

Custom Ink uses E-Verify to confirm the employment eligibility of all new team members. To learn more about E-Verify, including your rights and responsibilities, please click here.