Senior Researcher, SEA/ANZ

Reposted One Month Ago
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Singapore, SGP
In-Office
Senior level
News + Entertainment
The Role
Lead and design consumer research across Southeast Asia, Australia and New Zealand to generate strategic insights informing content, product, marketing and brand decisions. Own mixed-methods research (qualitative and quantitative), collaborate with analytics/data science and cross-functional stakeholders, and translate findings into actionable recommendations to guide regional strategy and execution.
Summary Generated by Built In

Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

At Netflix, we are shaping the future of entertainment because we believe there is a better way to watch. Like our customers, we love movies and TV shows and we want the world to experience the joy of entertainment wherever and whenever they want.  

To succeed at promoting our exclusive, original content, we need an unparalleled level of consumer insight to understand what motivates these ‘must watch’ entertainment moments and to create a desire to join Netflix.

In this role, you will lead projects that guide the direction of the business and execution of tactics within South East Asia, Australia and New Zealand. A deep understanding and proven track record of working across these markets is critical for success in this role.

A background in entertainment research (TV, film, advertising) is strongly preferred as it provides the unique perspective this lead researcher will need.
We seek an individual who:

  • Can flourish in our unique company culture
  • Has spent time living and working in APAC (preferably covering SEA and ANZ), whilst in a senior researcher role (ideally 10-15 years of experience)
  • Has a depth of experience in developing strategic insights to inform content, product, marketing & brand decisions
  • Has worked with and has the ability to interface and maintain work and relationships with different departments - Content, Product, Design, PR, social, creative - and managing different levels and types of interactions with these stakeholders.
  • Thrives on wanting to know why consumers act and feel the way they do and can transform their findings into recommendations that will drive and support strategic decision making that drive the business forward
  • Has a strong voice in setting strategy and identifying new directions
  • Has significant experience in designing research projects to proactively answer business critical questions
  • A master of primary research (experience in secondary and foundational data/metics knowledge is  also helpful)
  • Is keen to roll up sleeves  and be hands-on
  • Is as confident in qualitative research techniques as in quantitative, and understands the different applications of each to select the right methodology for the right questions
  • Great eyes for prioritization - knows when to pursue a research project and when to push back
  • Enjoys autonomy, yet hates working in silos
  • Ability to build strong relationships with cross functional stakeholders
  • Deep business acumen and ability to adapt and adjust to an ever changing and complex environment
  • Fluent English speaker, and a regional language preferred - Thai, Bahasa Indonesia or Tagalog

Essential qualifications:

  • Significant consumer insights experience, preferably within the entertainment or tech industries 
  • Have worked  in a fast paced environment, and as part of a globally distributed team
  • Experience in both qualitative and quantitative types of research - comfortable with the both equally, and with deep collaboration with analytics and data science
  • Be ready for an all-embracing thrill ride in a unique space where what we say really matters

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

Skills Required

  • Significant consumer insights experience (experience applying insights to business decisions)
  • Experience designing and executing both qualitative and quantitative research
  • Proven track record working across SEA and ANZ markets
  • Experience working in APAC and living/working in the region
  • Experience collaborating closely with analytics and data science teams
  • Experience working in fast-paced, globally distributed teams
  • Ability to build and maintain relationships with Content, Product, Design, PR, Social and Creative stakeholders
  • Hands-on, autonomous work style and ability to prioritize research efforts
  • Background in entertainment research (TV, film, advertising)
  • Mastery of primary research; familiarity with secondary/foundational data and metrics
  • Fluent English
  • Regional language preferred (Thai, Bahasa Indonesia, or Tagalog)
  • Senior-level experience (ideally 10-15 years in research)

Netflix Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Netflix and has not been reviewed or approved by Netflix.

  • Fair & Transparent Compensation — Compensation is positioned as “personal top of market” with regular recalibration and broad posted ranges for senior roles that signal the philosophy. The cash‑forward structure and clearly described pay‑mix choices help set expectations on how pay is determined.
  • Equity Value & Accessibility — Employees can choose the mix of cash versus fully vested 10‑year stock options, with grants structured to be retained even after departure. This employee‑directed design increases accessibility and control over equity participation.
  • Healthcare Strength — Health coverage is described as comprehensive across medical, dental, vision, and mental health, with employer funding designed to offset premiums. Additional resources like counseling/coaching and wellness support reinforce breadth in care access.

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The Company
HQ: Los Gatos, CA
13,212 Employees
Year Founded: 1997

What We Do

Netflix is the world's leading streaming entertainment service with 209 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

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