Senior Research & Insights Associate, Francophone

What you will be expected to do

• Plan, design, execute and manage quantitative and qualitative research projects from brief to presentation to understand customer needs, perceptions, and usage behaviors.
• Design research instruments, sampling, and devise data collection methodologies.
• Collaborate with agencies and internal teams to ensure high-quality data collection.

• Gather and work with customer feedback to ensure customer voice.
• Conduct in-depth research to uncover customer needs, motivations, pain points, and behaviors to ensure that all products, services, and communications are customer centered.

• Track competitive landscape by gathering, analyzing, and interpreting competitive intelligence to support strategic decision-making across our solar energy and PAYGO phones.
• Analyze similar brands' products, pricing, distribution, and promotional strategies to identify opportunities and threats.

• Correlate sales and survey data and prepare reports and presentations with clear and actionable insights.
• Synthesize data from multiple sources and provide recommendations and implications for the business. 
• Synthesize data from multiple sources and provide actionable insights, recommendations and implications for the business.
• Prepare and present reports, dashboards, and briefs tailored to diverse internal audiences.

• Provide insights to support cross-functional collaboration with creative, marketing, New Product Development, and Sales teams.
• Fully involved in pilots, experiments, and pre/post-launch evaluations.

• Work with marketing and finance teams to track ROI of marketing and strategic initiatives, ensuring insights provides tangible outcomes.
• Contribute periodically to marketing ROI and performance reports.

• Create a centralized hub for storing and sharing research data and reports.
• Develop processes and onboarding plans for stakeholders accessing research outputs.
• Summarize and share key findings to relevant stakeholders during voice of customer sessions.

• Ensure data and insights are integrated into workflows across teams
• Drive internal adoption of research findings by ensuring insights are easily accessible and well-communicated.
• Follow up with teams to ensure research learnings are integrated into ongoing projects.

You might be a strong candidate if you have:

• Bachelor’s degree in marketing, Economics, Statistics, Social Sciences, or related field.
• 4–6 years of experience in market research and consumer insights, or related roles.
• Competence with key tools and data analysis software's ( SPSS, Excel, Python, Stata).
• Good analytical skills with experience in data synthesis and reporting.
• Experience in conducting research projects, including designing qualitative and quantitative studies and analyzing data, and with a strong interest in keeping up with market trends and research best practices.
• Possess good project management skills, with the ability to work on multiple projects at the same time, and manage multiple stakeholders
• Excellent communication and presentation skills
• Knowledgeable of business visualization tools
• Have good understanding of Francophone market research trends and a good grasp of the African sales and commerce landscape.
• Fluency in both French and English (spoken and written).

What Sun King offers

• Professional growth in a dynamic, rapidly expanding, high-social-impact industry
• An open-minded, collaborative culture made up of enthusiastic colleagues who are driven by the challenge of innovation towards profound impact on people and the planet.
• A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds.
• Structured, tailored learning and development programs that help you become a better leader, manager, and professional through the Sun Center for Leadership.

About
Sun King is the world’s leading off-grid solar energy company, combining cutting-edge product design, fintech, and field operations to deliver energy access for the 1.8 billion people who live without an affordable and reliable electric-grid connection.Sun King has built a new kind of energy utility: distributed, green, customer-centric, and affordable. We bring clean, reliable, decentralized energy directly into people’s lives — from solar kits that provide first-time energy access to multi-kilowatt systems that serve both off-grid users and grid-connected customers powering larger homes, schools, hospitals, farms, offices, and light manufacturing.Already, 25 million homes and businesses rely on Sun King for electricity supply and the appliances and services it enables: lighting, televisions, fans, refrigeration, and smartphones. Sun King combines energy generation, energy-efficient appliances, installation, and financing into one seamless offering. Think of it as a distributed utility, designed for wherever energy is needed and designed to scale with its users as incomes and energy needs grow.Sun King makes solar products affordable to low-income households and businesses via ‘pay-as-you-go’ (PAYG) purchase financing. Sun King installs solar after customers pay a small deposit. Customers then make small, manageable payments of as little as US $0.14 a day via mobile money or cash.Instead of paying for expensive, polluting, and health-damaging kerosene for lighting or diesel for power, customers unlock savings through accessing solar power and after one to two years of payments, customers own their solar equipment outright.Sun King collects payments digitally through mobile money systems and its 35,000 field agents — over 1 million payments each day. To date, Sun King has extended more than $1.4 billion in PAYG loans to customers.Sun King began by powering homes and businesses with solar systems delivered through PAYG financing. Now, we’re using the same model to make smartphones and clean cooking equipment affordable: helping households connect to the digital economy and transition from wood-based fuels to modern, sustainable alternatives.Sun King employs 3,500 full-time staff in 14 countries, with specialties spanning product design, data science, logistics, customer service, sales, software, operations, and more — all with a passion to serve off-grid families. Sun King is committed to gender diversity in the workplace. Women represent 42% of Sun King’s workforce.