Senior Research Executive, Qualitative

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. To start a career that is out of the ordinary, please apply...

Job Details

Are you an expert qualitative market researcher looking for your next career step?

Do you want to be part of a dynamic qualitative research team, delivering excellence to some of the world's leading brands?

Join our Qualitative team as a Senior Research Executive in Cairo!

About the Role: 

Our insights colleagues are experts in human understanding. With expertise covering brand, innovation, creative, media, commerce and customer experience, they help clients define what brands should stand for, how to disrupt and renew their offer, how to connect with audiences and how to win with consumers and customers.

We are seeking an energetic and talented Qualitative Senior Research Executive to join our fast-growing Middle East team. This team is at the forefront of Creative and Communication studies, specializing in developing and perfecting impactful advertising.

The role is based out of our Cairo office, but you will be part of a team that spans across the Middle East.

Your responsibilities:

• Conduct Qualitative studies to advise clients on how to craft powerful advertising narratives.

• Work closely with quantitative teams executing our Link Solutions, ensuring flawless integration from qualitative to quantitative aspects of creative research programs.

• Engage in communication strategy studies across a variety of industries: FMCG, automotive, telecom etc.

The skills & experience you'll need:

• Academic degree or equivalent experience in Economics, Marketing, Psychology, or Business Administration.

• Minimum of 2 years leading qualitative studies, with proficiency in recruitment screeners, discussion guide flow, and insight identification.

• Ability to deliver on actionable, creative & insightful analytical report, with a clear and structured storyline and thorough way forward.

• A results-oriented personality, ready to innovate and develop new methodologies.

• A curious mind, a can-do attitude and comfort with ambiguity.

• Proficiency in both English and Arabic.

Why join Kantar?

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, nobody knows people better than Kantar.

And because we know people, we like to make sure our people are looked after as well. Equality of opportunity for our people are our highest priority, and we encourage our people to work in a way that supports their health and wellbeing. While we encourage our colleagues to spend part of their working week in the office, we understand no one size fits all, and we’re flexible in our approach to ensure people feel included and accepted.

We’re committed to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, which is why we welcome applications from all background and sections of society. Even if you feel like you’re not a perfect fit, we’d love to receive your application and talk to you about this job or others at Kantar.

Interested?

Apply via the Kantar website today, and we'll be in touch shortly.

If you have questions, please contact Anne-Lise Bosmans, EMEA Talent Acquisition Specialist ([email protected]).

Location

Cairo, Downtown MallEgypt

Kantar Rewards Statement

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver. 

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us. 

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration. 

We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes. 

Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.