Senior Research Consultant – Primary Research

Posted 9 Days Ago
Be an Early Applicant
Chicago, IL, USA
In-Office
64K-80K Annually
Senior level
Marketing Tech • Software • Analytics
The Role
Leads custom quantitative and qualitative marketing research projects from client scoping through delivery. Designs studies, analyzes complex datasets, synthesizes actionable consumer and market insights, develops strategic narratives, and presents recommendations to clients and senior stakeholders. Manages timelines, budgets, project teams, and multiple concurrent engagements while building client relationships, supporting business development, mentoring consultants, and identifying innovative research solutions.
Summary Generated by Built In

The Senior Consultant on the Primary Research team will be ready to take a step up in developing client relationships, is well-versed in strategy, primary research methodologies and design, and is eager to develop great consumer and market research. 

Candidates should come into this role with at least five years of experience and will be asked to demonstrate skills in critical thinking, be skilled at presenting to groups, display poise under pressure, and have the ability to manage multiple projects. Candidates must have the ability to design, execute and analyze proprietary quantitative and qualitative studies on our client’s behalf, creating actionable, data-driven insights.

This is a Hybrid position based in Chicago.

What You Will Be Doing:

  • Data Synthesis and Insights Generation:
    • Utilizing advanced analytical techniques to analyze complex datasets and extract meaningful insights.
    • Rapidly organizing information, drawing conclusions, identifying patterns, and succinctly communicating key points.
  • Presentation:
    • Presenting findings to clients in a clear and compelling manner, facilitating discussions and addressing client queries.
    • Crafting a tight strategic narrative and providing solid recommendations.
    • Welcoming public speaking opportunities beyond client work, such as industry events, special Mintel initiatives, and writing articles/blogs.
  • Collaborating:
    • Working with account managers and the greater consulting team to win business and build client relationships.
    • Working collaboratively across several different Mintel divisions such as sales, marketing, research analytics, and operations to deliver best-in-class custom work to our clients.
  •  Engaging with Clients
    • Serving as the main point of contact for clients, communicating effectively with a wide range of industries (e.g., manufacturers, retailers, and advertisers) and positions (Directors, VPs, and C-suite).
    • Building and maintaining strong client relationships, ensuring client satisfaction and loyalty.
  • Research Project Management
    • Scoping client briefs using second and third level questioning to deeply understand client need.
    • Designing and pitching the most appropriate Mintel Consulting solution for each client challenge.
    • Leading the execution of custom research projects, including coaching the project team and managing timelines and budgets to ensure high-quality deliverables tailored to meet client needs.
    • Managing research projects across multiple industries from kick-off to completion, including: questionnaire design, data analysis, and final reporting.
    • Analyzing complex data to provide insightful implications and actionable recommendations within the context of the client’s business objective and competitive environment.
    • Staying updated on industry trends, market dynamics, and competitor landscapes.
    • Displaying the ability to innovate (e.g., developing new products/services with clients, new ways of working in Mintel, developing new research tools).

You will be expected to work effectively both independently and collaboratively with a team in a consultative setting, multi-tasking on several projects at once to effectively meet all deadlines. You will be expected to peer mentor Consultants when collaborating. We are looking for someone who exhibits strong analytical capabilities, pays close attention to detail and demonstrates excellent professional writing and communication skills. You should have a high level of proficiency in Excel and PowerPoint with at least 5 years of experience managing primary custom marketing research projects.

Who We Are Looking For:

  • Commercially-Minded: You have a demonstrated talent for abstract thinking, spotting trends and patterns, an instinct for commercial opportunities, and a nuanced understanding of consumer insights are critical.
  • A Storyteller: You are a lateral thinker, an intuitive dot-connector, and have experience weaving compelling narratives through data across a wide range of categories.
  • Data-Driven: You have solid familiarity with most forms of quantitative and qualitative research methodologies and working knowledge of when and how to apply them to a given client challenge. You should have expertise working with complex data sets. Strong data analysis and Excel skills a must. Experience with tools such as Q, SPSS, SAS or other cross-tabulation and statistics tools are strongly preferred.
  • Naturally Curious: You are always drawn to knowing the “why” behind things and great at navigating client conversations, asking second and third level questions to get at the heart of clients’ challenges and goals.
  • An Influencer: You have experience with and expertise in primary research methodologies and the energy, intellect, humility and passion that draws people to wanting to learn more from you.
  • A Great Communicator: You are able to visualize strategic thought in evocative and engaging presentations, delivered with confidence and authority and can adapt your communication style to suit each client and internal business partner.
  • A Collaborator: You take pride in the team you are a part of and the work you produce. Cultivating professional relationships with your colleagues is important and you are constantly finding innovative and unique ways to create an exceptional work environment.

Equal Opportunity Employer: Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets

The below reflects the range of base salary for this role at the time of this posting. An employee’s position within the salary range will be based on several factors including, but not limited to, skills, experience, and qualifications. The salary range for this role is: $64,000 USD to $80,000 USD. 

Alongside salary, Mintel offers a comprehensive benefits package including medical/dental/vision insurance, flexible spending accounts, health savings accounts, employer paid life and disability insurance, 401(k) with employer match and paid time off. We are invested in our employees' wellbeing which is why we also offer flexible working hours, ClassPass subsidy, mental health benefit through Modern Health, paid volunteer time off, paid birthday leave and paid parental leave.

#LI-BF1

Skills Required

  • At least five years of experience managing primary custom marketing research projects
  • Experience designing, executing, and analyzing quantitative and qualitative research studies
  • Strong knowledge of primary research methodologies and study design
  • Strong data analysis and critical-thinking skills, including experience with complex datasets
  • High proficiency in Excel and PowerPoint
  • Ability to present findings to groups and senior clients
  • Ability to manage multiple projects, timelines, and budgets
  • Excellent professional writing and communication skills
  • Experience with Q, SPSS, SAS, or other cross-tabulation and statistical tools
  • Ability to build client relationships and contribute to business development
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The Company
HQ: London
1,419 Employees
Year Founded: 1972

What We Do

Market Intelligence is what sets us apart and what defines us as a brand – literally in fact: when the company was founded in 1972 it took its name from an amalgamation of the two words. We have been defining and refining the Market Intelligence Mix ever since, to offer our clients a unique perspective on the consumer landscape ahead and a clear roadmap with which to navigate it. So what goes into the market intelligence mix? MARKET RESEARCH is not the only thing we do, but it is right at the core of our business. The vast range of primary research we carry out and commission is the bedrock of our market intelligence, creating data series we can assess incrementally over the long term to track trends and forecast the future. MARKET ANALYSIS is the second key element of the market intelligence mix. Our specialist team of market analysts scours the globe for trade, industry and government data, which our statisticians then integrate into meaningful sizing models and future value forecasts for thousands of sectors worldwide. PRODUCT INTELLIGENCE adds micro-level relevance to the macro context of our market analysis, bringing our clients real-world examples of the launches and goods that are driving the numbers. COMPETITIVE INTELLIGENCE is the fourth pillar of our work, keeping our clients abreast of their rivals’ strategies, communications and results, to give them the understanding they need to choose the right response to gain or maintain that crucial competitive edge. The magic happens when we pull them all together. Trend analysts, category specialists, systems developers, dedicated account teams and client servicing staff work together to provide our clients with understanding as well as knowledge. That’s our Market Intelligence. That’s how we help businesses grow. It’s why we’re the leaders in it.

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