The Role
The Reporting & Analytics Senior Analyst will deliver campaign reporting and analytics, oversee reporting processes, and conduct ad-hoc analyses to improve advertising strategies, ensuring timely and quality delivery to clients.
Summary Generated by Built In
Farfetch is a leading global marketplace for the luxury fashion industry. The Farfetch Marketplace connects customers in over 190 countries and territories with items from more than 50 countries and over 1,400 of the world’s best brands, boutiques, and department stores, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a global marketplace.
FARFETCH ADVERTISING
FARFETCH Advertising operates at the intersection of luxury e-commerce and advertising. As Reporting & Analytics Senior Analyst, you will take the lead on our Reporting & Analytics offering. This will involve designing and maintaining both externally facing reporting and internal analytical dashboards and tools on the front end, as well as the back end data infrastructure that enables these services. The data infrastructure spans a range of data sources aligned to our advertising products, including Onsite Sponsored Products, Onsite Display, CRM and Offsite Paid Social, as well as other critical data sources such as Salesforce and Monday.com.
LONDON
Our London office is located in Old Street, London’s tech hub, and is home to a wide range of teams. Our open space is ideal for collaborative work and sharing ideas. We also have a large outdoor terrace, which is the perfect spot to have a team lunch or host events.
THE ROLE
We are seeking a highly motivated Reporting & Analytics Senior Analyst to join our dynamic team at Farfetch, reporting to FARFETCH Advertising’s AdTech Principal. You will be responsible for the delivery of high-quality Advertising Campaign reporting & analytics for a range of clients. These reports will cover both standard end-of-campaign reports as well as ad-hoc analyses to inform sales pitches, troubleshoot campaigns, answer client questions and analyse our Advertising’s overall performance to improve our offering. Working with the AdTech Principal, you will support on the strategic development and optimization of our Advertising Reporting & Analytics solutions to enhance our offering and maximise client satisfaction, operational efficiency, and support ambitious business growth.
WHAT YOU'LL DO
- Take responsibility for the delivery of Advertising Campaign reporting & analytics, from Report Setup, to QA & Troubleshooting, and ultimately ensuring that all Campaign Reports are successfully delivered on-time and to meet client expectations
- With internal and external stakeholder feedback, identify opportunities for further reporting improvements and changes that could help our business grow or increase client satisfaction
- Conduct ad-hoc analyses at the request of internal and external stakeholders to answer questions about the efficacy of our advertising campaigns and make recommendations for improvements or changes of strategy. These analyses may require the use of robust statistical and data methods
- Help ensure Process Documentation is clear and up-to-date, making suggestions where these should be updated
- Support the AdTech Principal in iterating and evolving our operational processes for maximum efficiency, effectiveness and scalability, flagging where resource is needed to do so. This may involve being the executional lead on growth areas including incrementality measurement & reporting, reporting automation and audience targeting technologies
WHO YOU ARE
- You have experience in a data or analytics role, preferably in an e-commerce or retail media environment with an understanding of online consumer behavior.
- Experience of audience targeting and segmentation technologies highly advantageous.
- Strong analytical and quantitative skills, with a data-driven mindset and experience using data and metrics to test theories, confirm assumptions, and measure success
- Must have working knowledge of Excel, SQL and Python. Knowledge of R and Java script / Google Apps script highly advantageous.
- A flexible, approachable attitude with good problem solving skills and able to communicate with a variety of stakeholders
REWARDS & BENEFITS
- Employee Pension Scheme
- Flexible Benefits Program
- Health Insurance & Critical Illness cover
- Flexible work environment (3 days a week in office, 2 days WFH)
EQUAL OPPORTUNITIES STATEMENT & SCAM DISCLAIMER
- EQUAL OPPORTUNITIES STATEMENT- Farfetch is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law.
- SCAM DISCLAIMER- It has come to our attention that there may be fraudulent activities involving individuals or organizations falsely claiming to represent Farfetch in order to attract candidates to a SCAM. Please be aware that Farfetch does not conduct recruitment processes through messaging apps or any unofficial communication channels, other than our official careers website. Additionally, Farfetch will never ask candidates for any form of payment during the recruitment process.
Top Skills
Excel
Google Apps Script
JavaScript
Python
R
SQL
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The Company
What We Do
FARFETCH is the leading global platform for the luxury fashion industry. Our mission is to be the global platform for luxury fashion, connecting creators, curators and consumers. Founded in 2007 by José Neves for the love of fashion, and launched in 2008, FARFETCH began as an e-commerce marketplace for luxury boutiques around the world. Today the FARFETCH Marketplace connects customers in over 190 countries and territories with items from more than 50 countries and over 1,300 of the world’s best brands, boutiques and department stores, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a single platform.
FARFETCH’s additional businesses include Browns and Stadium Goods, which offer luxury products to consumers, and New Guards Group, a platform for the development of global fashion brands. FARFETCH offers its broad range of consumer-facing channels and enterprise level solutions to the luxury industry under its Luxury New Retail initiative. The Luxury New Retail initiative also encompasses FARFETCH Platform Solutions, which services enterprise clients with e-commerce and technology capabilities, and innovations such as Store of the Future, its connected retail solution.
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