Job Title: Sr. Regional Marketing Manager
Location: New Jersey / WFH Flexible
Job Scope:
The Sr. Regional Marketing Manager will join the US and EU Regional Marketing Team to generate leads through campaigns, conferences, tradeshow, virtual events, social channels, and content generation. The Sr. Regional Marketing Manager will be responsible for all conferences and tradeshows planned in the US for reagent services business within the Life Science Group. Moreover, the Sr. Regional Marketing Manager is required to have strong understanding of the biotechnology landscape and lead nurturing process to increase brand awareness as well as identify qualified leads for sales and marketing teams to drive up revenue.
Key Responsibilities:
- Day-to-day management of the US marketing activities. Work with both the US and EU team to deliver company-wide objectives.
- Identify and develop new initiatives to promote GenScript brand through branding campaigns and initiatives.
- Collaborate with the US Sales team and Global Product Marketing teams to develop KOLs for conferences and tradeshows.
- Strategize and implement marketing plans to increase brand awareness and generate marketing/sales qualified leads through events and campaigns.
- Collaborate with Global Product Market and Development teams on campaign management and implementation.
- Collaborate with Global Product Market and Development teams to generate US regional flyers and brochures.
- Analyze each tradeshow/webinar to evaluate the return of investment for each marketing event.
- Handle multiple platforms including but not limited to Salesforce Marketing Cloud, Scileads, Gotowebinar, and other external tools for marketing and tradeshows.
- Calculate and monitor marketing expenses and budget while keep track of performance and ROI.
- Utilize marketing tools and tactics to elevate the GenScript brand and generate demand for all service lines.
- Managing roadshows for the US Sales Team.
Qualifications:
- 5+ years of marketing experience in biotech/pharma.
- Experience of directly managing teams of at least 1-2 people (remote management highly desired)
- At least a Masters’ Degree in Biology or Life Science is required.
- Strong understanding of CRO and CDMO businesses in the US.
- Excellent written and verbal communication skills.
- Experience managing CRM software
- Ability to travel for tradeshows and conferences, up to 30%.
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GenScript USA Inc/ProBio Inc. is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is the Company's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.
GenScript USA Inc./ProBio Inc. maintains a drug-free workplace.
Please note: Genscript USA Inc./ProBio Inc. will only contact candidates through verified application sources. GenScript/Probio does not request personal information from candidates through individual email or any other platform.
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What We Do
Founded in 2002 and listed on the Hong Kong Stock Exchange in 2015, GenScript has an established global presence across Greater China, North America, the EU, and Asia Pacific. Today, over 300,000 customers from over 160 countries and regions worldwide have used GenScript’s premier, convenient, and reliable products and services. GenScript currently has over 5,000 employees globally, 33% holding master’s and/or Ph.D. degrees. In addition, GenScript has a number of leading commercial technologies developed in the fields of synthetic biology, immunotherapy, antibody design, chemical synthesis, and bioinformatics, including more than 100 patents and over 270 patent applications. As of June 2022, GenScript's products and services have been cited by 74,700 scientific papers worldwide. GenScript is committed to striving toward its vision of being the most reliable biotech company in the world to make humans and nature healthier through biotechnology.
