At SiteMinder we believe the individual contributions of our employees are what drive our success. That’s why we hire and encourage diverse teams that include and respect a variety of voices, identities, backgrounds, experiences and perspectives. Our diverse and inclusive culture enables our employees to bring their unique selves to work and be proud of doing so. It’s in our differences that we will keep revolutionising the way for our customers. We are better together!
What We Do…
We’re people who love technology but know that hoteliers just want things to be simple. So since 2006 we’ve been constantly innovating our world-leading hotel commerce platform to help accommodation owners find and book more guests online - quickly and simply.
We’ve helped everyone from boutique hotels to big chains, enabling travellers to book igloos, cabins, castles, holiday parks, campsites, pubs, resorts, Airbnbs, and everything in between.
And today, we’re the world’s leading open hotel commerce platform, supporting 47,000 hotels in 150 countries - with over 125 million reservations processed by SiteMinder’s technology every year.
About the Senior Regional Marketing Manager role...
Are you a strategic yet hands-on marketer looking to shape the growth strategy for a key global region?
As the Senior Manager, Regional Field Marketing (AMERS), you’ll own the development and execution of marketing strategy across the USA, Canada, Mexico, and LATAM —driving new business growth, building brand visibility, and generating demand through targeted, field-led initiatives.
What you’ll do...
Develop and execute regional marketing strategies that drive demand/MQLs, enhance brand visibility, and support marketing and sales objectives, while adapting to market dynamics
Work with your team to tailor and localise marketing activity and campaigns while maintaining alignment with global strategies.
Provide hands-on marketing support for USA, Mexico and the region while the team expands
Partner with HQ-based GTM teams, including Performance Marketing, PR, Partner/Enterprise Marketing, ABX, Customer Lifecycle to provide local input and help shape impactful local outcomes.
In conjunction with the partner marketing and sales team, shape strategic and tactical partner marketing opportunities in the region, including building and managing relationships and structuring co-marketing agreements that drive mutual value
Play a key role in shaping our account-based marketing (ABM) strategy to better engage regional enterprise and group customers
Track, analyse, and forecast regional marketing performance, using data-driven insights to optimise strategies and improve ROI
What you have...
Extensive B2B marketing experience, with strong exposure to field marketing, demand generation, and regional strategy.
Experience with volume MQLs and short selling cycles.
Experience working across AMERS markets, especially the USA, Canada, Mexico and LATAM; understanding of local buyer behaviours and market nuances
Strong background in partnering with Sales to build regional campaigns that drive new business demand and convert pipeline.
Competence with marketing technology and data platforms, including Salesforce, Marketo, Tableau, and Google Analytics.
Strong copywriting and value proposition messaging skills to ensure quality and brand consistency across field initiatives.
Our Perks & Benefits…
- Equity packages for you to be a part of the SiteMinder journey
- Hybrid working model (in-office & from home)
- Mental health and well-being initiatives
- Paid birthday, study and volunteering leave every year
- Sponsored social clubs, team events, and celebrations
- Employee Resource Groups (ERG) to help you connect and get involved
- Investment in your personal growth offering training for your advancement
Does this job sound like you? If yes, we'd love for you to be part of our team! Please send a copy of your resume and our Talent Acquisition team will be in touch.
When you apply, please tell us the pronouns you use and any adjustments you may need during the interview process. We encourage people from underrepresented groups to apply.
Top Skills
What We Do
SiteMinder’s innovative online platform offers hotels and accommodation providers a comprehensive range of products and solutions to manage and streamline the distribution of their rooms across a wide selection of direct and indirect channels, take bookings from guests and communicate with guests.
The global company, headquartered in Sydney with offices in Bangalore, Bangkok, Barcelona, Berlin, Dallas, Galway, London and Manila, generates more than 100 million reservations worth over US$35 billion in revenue for hotels each year.
SiteMinder was voted Best Channel Manager, Best Booking Engine, & Best Ecommerce Platform by Hotel Tech Report in 2023.
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