About Us:
Brado's Insight is a fresh, intimate understanding of people's beliefs that has the power to genuinely change behavior. Our team takes on the most complex problems, and provides solutions that are both simple and surprising.
In 1996, Brado started as a creative agency. Believing most research approaches stymied creativity versus inspiring it, Brado saw an opportunity to shift to a new kind of strategic marketing research firm. Today, the Brado insight team is nationally recognized for its creativity and inspirational insight.
The Role:
Position Summary
Brado’s Senior Qualitative Insight Specialist (IS) has already established a career in research and strategy, executing research to better understand consumers and customers. The Senior Qualitative IS is learning to translate research into strategy at all phases of the project. They execute research and develop and polish project deliverables under the leadership of a more senior strategist, learning to perfect their expertise in both research and strategy.
Key Areas of Responsibility
- Projects:
- Accountable for ensuring all assigned aspects of the project are delivered on time and against client objectives.
- Thinks proactively throughout the project to anticipate and quickly escalates and addresses changes to approach, design, objectives, etc.
- Supports the design of studies and contributes to writing proposals
- Thoughtfully crafts questionnaires / discussion guides with appropriate techniques and activities, and structures of questions that better address objectives and fit with participant type.
- Effectively moderates 1:1 and group interviews and online engagements (Communities, Remesh, etc.), spending typically 15% of their time doing live moderation.
- Demonstrates an ability to connect the dots, identifying emerging themes and how they connect to the bigger story.
- Incorporates and suggests strategic elements for the report including the story flow, emerging implications (so-what), and recommendations (now-what).
- Begins to determine appropriate visual elements to communicate the story.
- Demonstrates the ability to leverage client / industry knowledge and external frameworks (e.g., Michael Porter's Five Forces, The Habit Loop), anecdotes (i.e., metaphor and story), constructs, macro and micro-trends, psychological understanding, etc., to elevate the strategy.
- Writes succinctly, to the audience, with clarity, conviction, and tension as well as polish and professionalism.
- Client Relationships:
- Demonstrates a confident, professional, respectful, agile, presence when engaging with the client.
- Develops rapport and builds empathy for and with the client, leading to long-term relationships.
- Develops and continually seeks to deepen understanding of the client's business and the individual client to ask the right questions, anticipate needs.
- Stays calm and collected even with difficult clients, and escalates challenges as needed.
- Insight Department Activities
- Supports department specific initiatives
- Develops positive relationships with clients and other Brado teams
- Successfully represents Brado in external facing settings (e.g., conferences, new business presentations or networking events).
Requirements
- 3+ years experience moderating and delivering excellent client deliverables in a market research or agency setting.
- Bachelor’s Degree ideally in business, journalism, marketing, economics, social sciences (psychology, anthropology, sociology).
- Pharmaceutical, med tech / med device, and consumer health market research experience with patients and healthcare professionals is a strong plus.
- Willingness to travel (up to 25% of your time) and be flexible in scheduling to accommodate project needs
- Aligns with and Models our values: People, Commitment, Aspiration, Trustworthiness & Impact
Benefits
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Life Insurance (Basic, Voluntary & AD&D)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Family Leave (Maternity, Paternity)
- Short Term & Long Term Disability
- Training & Development
- Work From Home
Skills Required
- 3+ years experience moderating and delivering client deliverables in a market research or agency setting.
- Bachelor's degree in business, journalism, marketing, economics, or social sciences (psychology, anthropology, sociology).
- Pharmaceutical, med tech/med device, or consumer health market research experience with patients and healthcare professionals.
- Willingness to travel up to 25% and be flexible in scheduling to meet project needs.
- Ability to design studies, write questionnaires/discussion guides, moderate 1:1 and group interviews and online engagements, and synthesize insights into strategic recommendations.
- Align with and model company values: People, Commitment, Aspiration, Trustworthiness, and Impact.
What We Do
Brado is the insight-to-activation marketing firm, launching the new in health with insight-driven, digital-centric precision. We help brands Get In Front™ – in front of their customers’ wants, their competition, and our rapidly changing world. What makes Brado unique is our ability to combine multiple data points with empathy, creating an understanding of your audience never before possible. You will know what your customers want before they do, allowing us to engage with your customers on their terms – when they want you, where they want you, and how they want you. Our approach moves brands seamlessly from insight to activation, continuously delivering insight-driven, digital-centric strategies and content. WE BELIEVE: We must value the individual. Work and life can be synergistic and should not be at odds. The joy and renewal you get from each source must fuel the other. We must respect and trust each other. Our clients place their trust in us. We place our trust in one another. Our work must have impact. We want to provide every team member the opportunity to do the very best work of their career. We must live our values. Our five values – People, Commitment, Impact, Aspiration, and Trustworthiness – are the inspiration for our framework and the measure of success. We hold ourselves and each other accountable for upholding and celebrating these values. Brado serves clients around the world with nearly 200 team members from our offices in St. Louis, Chicago, and Orange County. https://brado.net/
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