The Role
Lead and execute global communications and publicity strategies for exhibitions, programs, and institutional initiatives. Build media relationships, manage PR agencies, write press materials, prepare spokespeople, coordinate interviews and coverage, organize assets and image clearances, collate media clips, and support cross-departmental communications and ad-hoc publicity work.
Summary Generated by Built In
Department: Marketing, Communications and Content
Reports to: Vice President, Communications
Job Type: Full-time – Regular
Job Classification: Hourly (Non-exempt)
Workplace Location: Los Angeles – Academy Museum
Compensation: $30.00 - $32.00 per hour
Summary/Objective:
The Senior Publicist is a key member of the Communications team responsible for developing and executing a global, strategic communications plan designed to message the museum’s ongoing exhibitions, programs, collections, publications, and institutional messaging, resulting in positive media placement (print, broadcast, and digital) for all the Academy Museums' initiatives. This position will manage multiple projects and take on additional tasks as needed.
The ideal candidate is a highly organized self-starter with a demonstrated track record in media placement, ranging from listings to in-depth stories, and possesses a strong understanding of the media landscape.
Essential Functions of the Job:
Hybrid Requirement: All Academy positions require a minimum of 2 days per week of in-person work at an Academy Location. Exceptions: Positions requiring daily in-person presence (ex., front-line staff, staff who need to deal with materials on-site, etc.) and medical and religious accommodations approved by the Office of People & Culture.
Our Benefits:
@museumLI
Reports to: Vice President, Communications
Job Type: Full-time – Regular
Job Classification: Hourly (Non-exempt)
Workplace Location: Los Angeles – Academy Museum
Compensation: $30.00 - $32.00 per hour
Summary/Objective:
The Senior Publicist is a key member of the Communications team responsible for developing and executing a global, strategic communications plan designed to message the museum’s ongoing exhibitions, programs, collections, publications, and institutional messaging, resulting in positive media placement (print, broadcast, and digital) for all the Academy Museums' initiatives. This position will manage multiple projects and take on additional tasks as needed.
The ideal candidate is a highly organized self-starter with a demonstrated track record in media placement, ranging from listings to in-depth stories, and possesses a strong understanding of the media landscape.
This position is represented by a union.
Essential Functions of the Job:
- Develop and execute a long-range global, strategic communications plan for the museum that includes cultural, political, philanthropic, architectural, arts, and entertainment press.
- Support the Director of Communications with outreach on institutional initiatives, exhibitions, and other areas as assigned.
- Lead, leverage, and engage third-party public relations agencies and their relationships to influence the best media coverage.
- Build and sustain strong media contacts with national, regional, and local print, broadcast, and digital outlets.
- Build and maintain strong communication and relationships with internal departments including but not limited to Film Programs, Education and Public Engagement, Operations, Curatorial, Advancement, Membership, and Marketing, as well as the Academy, to promote museum programs and initiatives.
- Coordinate media interest in the museum and ensure regular contact with target media and appropriate response to media requests.
- Write press materials, including press releases, media alerts, fact sheets, and backgrounders.
- Prepare public remarks for museum and Academy spokespeople, both internal and third-party, and institutional messaging for staff.
- Pitch, book, and cover interviews; coordinate and cover site visits; coordinate photographic and video coverage.
- Manage interviews for museum spokespeople, including interview preparation and media training, and fulfill press requests.
- Asset organization for copy, images, and video clips.
- Pursue image clearance approvals through the museum’s legal teams.
- Collate and circulate media clips to the team.
- Other duties as assigned, including support of the Communications team for non-programmatic publicity efforts.
- A bachelor's degree is required.
- 5 years of experience in public relations or a related field.
- Experience in museums, cultural institutions, or the entertainment industry.
- Excellent oral and written communication skills.
- Must be social media savvy.
- Strong time management and organizational skills.
- Demonstrated editorial experience.
- Intermediate Proficiency with Microsoft Office Suite.
- Experience with Salesforce, Marketing Cloud, Air Table, Critical Mention, and CisionPoint.
- This position involves primarily sedentary, desk-based work and may include occasional movement within an office environment.
- Less than 5% travel, primarily between Academy locations.
Hybrid Requirement: All Academy positions require a minimum of 2 days per week of in-person work at an Academy Location. Exceptions: Positions requiring daily in-person presence (ex., front-line staff, staff who need to deal with materials on-site, etc.) and medical and religious accommodations approved by the Office of People & Culture.
Our Benefits:
- Comprehensive medical, dental, and vision coverage.
- 15 days of PTO, plus company-paid holidays.
- Additional time off including summer hours, winter hours, and a cultural floating holiday.
- Paid sick leave.
- Paid parental leave.
- 401k retirement plan with a company match
- Clean Air Commuter Program
- Employee Assistance Program through CompPsych Guidance Resources.
- Wellness benefits through Cigna Healthcare.
- Free access to 16,000+ online courses through LinkedIn Learning
- Free Academy membership screenings
- Free tickets and screenings at the Academy Museum
- Employee discounts through LifeMart and Working Advantage
@museumLI
Skills Required
- Bachelor's degree
- 5 years of experience in public relations or a related field
- Experience in museums, cultural institutions, or the entertainment industry
- Excellent oral and written communication skills
- Social media savvy
- Strong time management and organizational skills
- Demonstrated editorial experience
- Full COVID-19 vaccination (boosters as applicable) unless approved accommodation
- Intermediate proficiency with Microsoft Office Suite
- Experience with Salesforce, Marketing Cloud, Airtable, Critical Mention, and CisionPoint
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The Company
What We Do
The Academy of Motion Picture Arts and Sciences is a professional honorary organization dedicated to advancing the arts and sciences of motion pictures. Its mission is to recognize and uphold excellence in the motion picture arts and sciences, inspire imagination, and connect the world through the medium of motion pictures, most notably through the annual Academy Awards, known worldwide as the Oscars.
