Senior Public Relations Manager, Bose Luxury

You know the moment. It’s the first notes of that song you love, the intro to your favorite movie, or simply the sound of someone you love saying “hello.” It’s in these moments that sound matters most. 

At Bose, we believe sound is the most powerful force on earth. We’ve dedicated ourselves to improving it for nearly 60 years. And we’re passionate down to our bones about making whatever you’re listening to a little more magical. 

The Marketing team at Bose consists of passionate, bold, and music-loving storytellers. We tap into the magic of what makes Bose, BOSE, and through our marketing efforts, connect that magic with people who relate to our belief that sound is the most powerful force on earth.

Job Description

Bose Corporation is seeking a seasoned PR professional to lead the development and on-going implementation of a PR strategy in support of its luxury business. The Senior Luxury PR Manager will partner closely with the luxury business leader and marketing teams to develop and deliver comprehensive, results-driven programs that enhance the brand visibility and drive aspiration for Sonus faber and McIntosh.

Responsibilities include, but are not limited to:

• Develop and execute a strategic communication plan that enhance brand visibility and strengthens Sonus faber and McIntosh’s image within the luxury market.  
• Leverage, build, and nurture strong relationships with key media outlets/contacts, earned influencers, tastemakers and industry trendsetters who align with the ethos of the brand.
• Drive aspiration for the brands through ongoing storytelling and activations that reinforce their incredible heritage, craftmanship, artistry, and innovation.

• Secure editorial and earned coverage that drives brand awareness; establish a strong presence in luxury, fashion, and lifestyle publications across print and digital channels.
• Collaborate across the organization to connect PR plans to broader luxury business marketing efforts.
• Work with Global PR team to ensure alignment on behalf of all press outreach and secure support for execution as needed, including product requests.   
• Stay engaged with emerging trends and innovation across the luxury retail, consumer behavior, and media landscape.

Qualifications

• BA/BS degree in Communications, journalism, or other relevant field.
• 15+ years’ experience in consumer luxury PR, either in-house or agency side.
• Proven track record of creating and executing high-impact PR strategies across traditional, digital, and social media channels.
• Deep understanding of the luxury media landscape and established relationships with key press, influencers, tastemakers and key opinion leaders.
• Strong written and verbal communication skills with the ability to craft compelling narratives that resonate with the luxury audience. 
• Experience in managing PR events, influencer partnerships, and activations, particularly in luxury sector.
• Ability to work in a fast-paced, dynamic environment while managing multiple projects and priorities.
• A strategic thinker with a creative approach to solving PR challenges and a passion for storytelling.
• Highly organized and detail-oriented with excellent project management skills.
• Collaborative and positive team player who thrives in a fast-paced environment.
• Enthusiasm for staying current on luxury, fashion, and cultural trends that impact the lifestyle industries.

Bose is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics. The EEOC’s “Know Your Rights: Workplace discrimination is illegal” Poster is available here: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf. Bose is committed to providing reasonable accommodations to individuals with disabilities. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to [email protected]. Please include "Application Accommodation Request" in the subject of the email.

Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success, and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice. We recognize that individuals may have different needs and requirements based on their abilities, and we provide reasonable accommodations to ensure ideal conditions are met during the application process.