About Smokeball
With offices in Australia, the US, and the UK, Smokeball is the leading provider of legal practice management software helping small and mid-sized legal practices run their best firm and live their best life. We’re passionate about what we do, and our clients know it!
Culture plays a big part in our success, and our clear purpose and vision motivate us daily.
About the Job
This Senior PMM role is at the heart of Smokeball’s global product marketing team. You’ll shape messaging and positioning for key US segments, bring products to market with creative, insight-led GTM strategies, and partner closely with Product, Sales, Enablement, and Marketing to drive growth.
The fun part? There’s no dusty playbook to follow. You’ll help build it alongside a passionate team, balancing strategy with hands-on execution while working on some of Smokeball’s most exciting and commercially impactful initiatives.
Key Responsibilities
Storytelling, Messaging & Positioning
- Own and evolve Smokeball's messaging and positioning across key US products, practice areas, and market segments.
- Create compelling value propositions and product narratives that support customer acquisition and growth.
- Partner with Sales Enablement & Marketing to develop and refresh sales and deep-funnel marketing assets, including pitch decks, one-pagers, battlecards, blogs, and demo content.
Client, Market & Competitive Intelligence
- Stay across the North American legal tech landscape, translating market and competitor insights into actionable recommendations.
- Leverage Voice of Customer insights (examples: interviews, surveys, win/loss reviews &Gong calls) to inform product roadmap, messaging and GTM campaign strategy.
- Partner with Product to build and maintain ideal customer profiles (ICPs) and buyer personas across key US market segments.
Go-to-Market Launches, Growth & Adoption
- Lead GTM strategy and execution for major North American product launches in partnership with Product, Marketing, and Client Success.
- Use customer, market, and competitive insights to influence product strategy and identify growth opportunities.
- Track success metrics and deliver programs that drive product adoption, customer growth, and new business.
Skills & Experience
Must Have
- 7+ years' experience in Product Marketing within a fast-paced B2B SaaS environment.
- Proven success delivering GTM launches, strategic campaigns, and commercial growth through compelling messaging and storytelling.
- Experience partnering with senior cross-functional stakeholders across Product, Sales, Marketing, and Client Success.
- Strong analytical mindset, using customer insights and data to shape strategy and measure impact.
- Excellent communication, relationship-building, and stakeholder management skills.
- Curious, adaptable, and excited to leverage AI tools to improve research, content creation, and productivity.
Nice to Have
- Experience in legal tech, professional services, or SMB software.
- Familiarity with GTM tools such as Salesforce, Gong, or Pardot.
- Experience using AI platforms such as ChatGPT, Claude, or Gemini.
Compensation
$160-180k base
What's in it for you?
💵 Competitive Salary
💹 Work-Life Balance: 20 vacation days, 3 reboot days, birthday off, volunteer time, and more!
🧘 Benefits: Excellent medical, dental, vision coverage. 401(k) match, & monthly wellness stipend
👶Parental leave
🥡 Office lunch and loads of snacks
🧢 And of course...the SWAG!
Want to Know More?
Why do we do what we do? Where did the name ‘Smokeball’ come from? What are our values? Learn more here!
*Smokeball values diversity & inclusion and is proud to be an Equal Employment Opportunity employer. Smokeball considers all individuals seeking employment without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected characteristic.
If you’re excited about this role, we encourage you to apply even if your experience doesn’t check every box.
Skills Required
- 7+ years experience in Product Marketing within a fast-paced B2B SaaS environment.
- Proven success delivering GTM launches, strategic campaigns, and commercial growth through messaging and storytelling.
- Experience partnering with senior cross-functional stakeholders across Product, Sales, Marketing, and Client Success.
- Strong analytical mindset using customer insights and data to shape strategy and measure impact.
- Excellent communication, relationship-building, and stakeholder management skills.
- Curious, adaptable, and excited to leverage AI tools to improve research, content creation, and productivity.
- Experience in legal tech, professional services, or SMB software.
- Familiarity with GTM tools such as Salesforce, Gong, or Pardot.
- Experience using AI platforms such as ChatGPT, Claude, or Gemini.
Smokeball Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Smokeball and has not been reviewed or approved by Smokeball.
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Fair & Transparent Compensation — Stated salary bands on job postings and market‑aligned role snapshots indicate clear, competitive base pay across several Chicago‑based roles. Explicit ranges for sales roles with base plus commission increase visibility into how total pay is structured.
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Healthcare Strength — Comprehensive medical, dental, and vision coverage with multiple BCBS plan options is characterized as strong for the cost, with profiles calling the coverage excellent. The breadth of plan choices supports different employee needs.
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Leave & Time Off Breadth — The package combines PTO and sick time with two floating holidays, three reboot days, a birthday day off, and paid volunteer time, and time off is encouraged. This mix extends beyond standard vacation to provide additional recharge and flexibility days.
Smokeball Insights
What We Do
Smokeball is a legal practice management software for small law firms. Our mission isn’t simple, but it is straightforward: help small law firms be successful businesses so that they can better serve our communities.
Why Work With Us
Named a Best Workplace by both Crain’s and Inc. Magazine, we believe that fostering a great culture is just as important as providing a great product. We live and breathe our Core Values; they inform every strategic decision we make and guide our behavior with every person we meet.
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