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The Role
As a Senior Programmatic Manager, lead campaign execution for DCO and personalization, oversee vendor coordination, optimize performance, and support strategic initiatives to ensure efficient campaign management.
Summary Generated by Built In
ABOUT ARGONAUT
We unlock the timeless potential in every brand.
Since opening our doors back in 2013, we have been in the pursuit of the world’s most valuable creative work. We work with our clients at pivotal points of inflection through Brand Building, Brand Scaling, and Brand Comebacks. And our Timeless/Timely Methodology™ is built to generate both immediate and sustaining results for our clients.
DEPARTMENT SUMMARY
Our strategy department fosters creative confidence for the agency. We unpack the timeless potential of our clients’ brands using the art of marketing science, connections planning, brand and creative strategy. We inspire breakthrough creative work by anchoring our clients’ timely opportunities in the cultural zeitgeist and tapping into muses that audiences’ dreams are made of.
SUMMARY
We’re looking for an Associate Programmatic Director to support our growing Dynamic Creative Optimization (DCO) and personalization practice. This person will serve as the tactical lead on campaign execution and process management—allowing senior leadership to focus on innovation, strategic planning, and client growth. You will help scale creative personalization for our largest client Cricket Wireless. You’ll be the connective tissue across brand, creative, production, and media partners—turning strategy into well-orchestrated campaigns that run efficiently and deliver measurable impact.
Key Responsibilities
Campaign Execution & Enablement
Build and manage decision maps, copy matrices, and messaging variation frameworks for campaigns. Translate strategy into trafficking guides and asset requests; ensure correct naming conventions, versioning, and specs. Oversee vendor and partner coordination (Innovid, Flashtalking, media agencies) and act as day-to-day liaison. Work with production to QA templates, creative variations, and final deliverables before launch.
Performance & Optimization
Monitor in-flight campaigns, pulling performance data and surfacing insights. Package results into reports, POVs, and client-ready summaries. Maintain test-and-learn roadmaps, ensuring new creative formats, AI tools, and personalization tactics are trialed and scaled.
Strategic Support
Support proactive client pitches and new business opportunities by packaging learnings, case studies, and POVs. Stay informed on emerging adtech, AI tools, and personalization capabilities; bring recommendations forward to Argo, clients and partner teams. Ensure campaign-level learnings ladder up into broader strategic recommendations.
Program Development
Codify DCO workflows into playbooks that ensure efficiency and consistency across teams. Adapting learned knowledge & communications to new processes and workflows. Document best practices for template usage, asset creation, and stakeholder coordination. Identify process gaps and proactively suggest improvements.
Qualifications
Experience: 4–6+ years in programmatic advertising, DCO management, digital media execution or or cross channel advertising (e.g.; social, ctv/video, search; google marketing platform).
Platform Knowledge: Hands-on with Innovid/Flashtalking (or similar platforms); comfort with ad servers, DSPs, and creative QA.
Skillset: Strong organizational skills; thrives on keeping multiple workstreams moving. Analytical and detail-oriented, with the ability to turn data into actionable next steps. Proactive in escalating problems and/or delays. A strong ability to build and manage cross functional relationships and teams. Confident communicator who can bridge creative, brand, and media teams.
Mindset: Curious, resourceful, and AI-savvy—eager to test new approaches while ensuring flawless execution.
Top Skills
Ad Servers
Ai Tools
Dco
Digital Media
Dsps
Flashtalking
Google Marketing Platform
Innovid
Programmatic Advertising
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The Company
What We Do
Hello! We’re ARGONAUT, a full-service advertising agency whose ambition is to make the world’s most effective creative work. We thrive when working with brands who are looking for reappraisal, revitalization, and reimagination and our depth of senior talent is uniquely qualified to operate as a lighthouse partner, leading organizations through truly brand-defining moments.
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