Responsibilities
- Act as the main point of contact for EMEA clients, including media agencies, publishers, and advertisers, developing strategic, long-term relationships.
- Drive end-to-end client onboarding, platform training, and continuous enablement on Semasio’s Semantic Targeting Platform and broader programmatic ecosystem.
- Provide hands-on support, including technical troubleshooting via the internal ticketing system, liaising with Product and Engineering as needed.
- Review campaign briefs, recommend targeting strategies, build custom segments, and monitor delivery to implement necessary optimisations.
- Analyse client usage and engagement data to proactively recommend enhancements and increase platform adoption.
- Develop tailored strategic plans and business cases to scale accounts and identify upsell/cross-sell opportunities.
- Run regular check-ins, share performance insights, and deliver custom reports to support client growth and retention.
- Serve as a strategic advisor to clients, positioning Samba as a thought leader in ACR and contextual targeting through education, market trends, and campaign ideation.
- Collect client feedback to inform product roadmap discussions and advocate for client-centric enhancements in collaboration with Product and Engineering.
- Lead internal knowledge-sharing and training initiatives to uplift team capabilities and align cross-functional collaboration.
- Collaborate across departments to foster a positive work environment and drive business growth.
Requirements
- 4+ years of experience in customer success, account management, or technical support, ideally within the ad tech or programmatic media industry
- Experience with DSPs and SSPs, including hands-on campaign setup, delivery monitoring, and optimisation is preferable
- Strong technical understanding of data, targeting methodologies, and digital advertising platforms
- Excellent communication and client-facing skills, with a proactive, solution-oriented approach
- Comfortable presenting complex technical concepts in an easy-to-understand, value-driven manner
- Experience conducting product training and leading onboarding sessions
- Strong analytical and problem-solving skills with an ability to turn data into insights
- Collaborative team player who thrives in a fast-paced, dynamic environment
- German speaking beneficial
Top Skills
What We Do
Television remains a vibrant cultural influence and an essential source of entertainment and information worldwide. Tremendous growth in content choices, and viewing platforms that allow us to watch anything, anytime, on any screen, has actually made it harder for viewers to discover and keep up with all the great programming available. It’s also more competitive for content providers to keep your attention, and for marketers to make strong, measurable connections with their target consumers.
Technology that improves the viewing experience, enables content discovery, and addresses audience fragmentation across screens will strengthen television’s business model and relevance to consumers. Data is at the center of any solution to make TV better.
Samba TV's technology is built into Smart TVs and easily maps to smart phones and tablets. By recognizing what's on screen, Samba TV learns what viewers like and using machine learning algorithms, enables discovery of shows and actors in a whole new way. Likewise, our data and measurement products are transforming the way stakeholders across the media landscape are thinking about their business. Given the dramatic growth in streaming services, connected devices, time-shifting, and multi-screen viewership, our data products solve real problems and create a meaningful competitive advantage for our clients.
