Senior Program Manager

Posted 3 Days Ago
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Bengaluru, Karnataka, IND
Hybrid
Senior level
Digital Media • Information Technology • Analytics
Nielsen is where AI-powered, globally connected media intelligence is being reimagined.
The Role
Leads end-to-end new product introduction and go-to-market programs for Gracenote, coordinating Product, Design, Engineering, Legal, Marketing, Sales, and Customer Support. Builds standardized launch playbooks, tracks readiness and dependencies, mitigates risks, facilitates cross-functional alignment, and reports program health and post-launch performance to executives.
Summary Generated by Built In
Company Description

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

Job Description

Role Summary

Serves as the connective tissue for our most strategic product launches. In this newly created role, you will be the central orchestrator responsible for managing the end-to-end lifecycle of bringing new Gracenote products and features to market.

You will not just manage a schedule; you will bridge the gap between technical execution and commercial readiness in partnership with Product, Engineering, Legal, Marketing, Sales, and Customer Success.

Key Responsibilities

  • Lead the comprehensive New Product Introduction (NPI) / Go-To-Market (GTM) process from ideation and development through to launch and post-launch evaluation.

  • Serve as the primary liaison connecting diverse teams. Ensure alignment across:

    • Product & Design: Tracking feature readiness, user experience milestones, and beta testing.

    • Engineering: Monitoring development sprints, QA, and technical deployment schedules.

    • Legal & Privacy: Ensuring new products meet all regulatory compliance, data privacy standards, and that necessary vendor/client contracts are updated.

    • Marketing:  Aligning product delivery with messaging, positioning, and promotional launch campaigns.

    • Sales & Enablement: Ensuring sales teams are trained, equipped with collateral, and ready to monetize the product on day one.

    • Customer Support/Operations: Ensuring support teams have the documentation and tools needed to assist clients post-launch.

  • Build and scale a standardized NPI playbook for Gracenote, defining clear phases, gates, deliverables, and ownership for all future launches.

  • Proactively identify bottlenecks, dependencies, and risks across all workstreams. Develop mitigation plans and escalate critical issues to executive stakeholders with proposed solutions.

  • Host regular cross-functional syncs. Provide clear, concise executive reporting on program health, launch readiness, and post-launch metrics.

Qualifications

  • 7+ years of program management, product operations, or GTM management experience, preferably within the B2B tech, SaaS, or data/entertainment industries.
  • Proven ability to "speak the language" of diverse departments—from deeply technical engineering constraints to complex legal compliance and nuanced marketing strategies.

  • Exceptional leadership skills with the ability to drive alignment, accountability, and momentum among stakeholders who do not report to you.

  • Deep understanding of software development lifecycles (Agile/Scrum) and traditional project management frameworks. PMP, PgMP, or Agile certifications are a plus.

  • Hyper-organized with a keen eye for detail. Capable of managing multiple, complex product launches simultaneously in a fast-paced environment.

  • Outstanding written and verbal communication skills, capable of distilling complex program statuses into clear executive summaries.

Additional Information

Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.

Skills Required

  • 7+ years of experience in program management, product operations, or go-to-market management
  • Experience preferably in B2B technology, SaaS, data, or entertainment industries
  • Ability to collaborate across technical engineering, legal compliance, marketing, sales, and customer success functions
  • Exceptional leadership skills and ability to drive alignment among stakeholders without direct authority
  • Understanding of software development lifecycles, Agile/Scrum, and traditional project management frameworks
  • PMP, PgMP, or Agile certification
  • Ability to manage multiple complex product launches simultaneously
  • Outstanding written and verbal communication skills, including executive reporting

Nielsen Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nielsen and has not been reviewed or approved by Nielsen.

  • Parental & Family Support Paid parental leave is described as generous for all parents, with birthing parents receiving substantially longer time, and the program is complemented by adoption, fertility, and surrogacy support. Employer-verified entries and company communications consistently highlight family benefits as a standout.
  • Leave & Time Off Breadth Paid time off is considered solid, with some teams using flexible or unlimited PTO models and additional offerings like paid volunteer time. These time-away policies often contribute meaningfully to work-life balance.
  • Wellbeing & Lifestyle Benefits Smart Work flexibility, an Employee Assistance Program, and broader well-being initiatives are emphasized as part of a holistic package. These elements are frequently cited as strengths that enhance day-to-day experience.

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The Company
HQ: New York, NY
Year Founded: 1925

What We Do

For over 100 years, Nielsen has been a global leader in audience measurement, data and analytics, shaping the future of media. Measuring behavior across all channels and platforms to discover what audiences love, we empower our clients with trusted intelligence that fuels action. As the global media industry continues to evolve, Nielsen will be at the forefront of delivering audience insights that empower marketers and content developers, and ultimately help connect consumers to what matters most to them. We will be guided by our values of inclusion, courage and growth; and we will continue to innovate our products and technology while investing in our talent to drive sustainable and scalable long-term growth.

Why Work With Us

At Nielsen, we have big dreams and aspirations, all of which are achievable if we work as a team. Our culture helps us come together and clarifies how we work together to achieve these goals

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