Senior Program Manager (Multi-Touch Attribution Ownership & Paid Media Analytics)
To own and evolve Navy Federal’s Multi‑Touch Attribution (MTA) capability and paid media measurement strategy in order to enable decision‑ready insights across marketing. This role is responsible for defining the MTA roadmap, ensuring analytical quality and consistency, partnering with internal teams and vendors, and embedding attribution insights into repeatable decision‑making across paid (and owned, where applicable) media channels.
Responsibilities- Own the strategy, roadmap, and ongoing evolution of the Multi‑Touch Attribution experience across paid (and owned, where applicable) media
- Define what “decision‑ready MTA” means across use cases such as campaign performance, channel optimization, forecasting, and testing
- Establish and maintain standard attribution views, frameworks, and definitions to ensure consistent interpretation and use
- Partner with analytics, data science, and marketing stakeholders to ensure MTA outputs are accurate, consistent, and aligned to business goals
- Act as a subject‑matter expert in paid media analytics, including channel mechanics, optimization levers, and measurement tradeoffs
- Interpret MTA and last‑touch data together to provide nuanced insights on incrementality, efficiency, and performance drivers
- Translate analytics outputs into clear optimization recommendations and learning agendas for paid media teams
- Support KPI standardization and benchmarking across channels, products, and campaigns
- Serve as the primary analytics owner and point of contact for MTA and paid media measurement vendors
- Manage vendor relationships, including roadmap alignment, enhancements, bug tracking, and data quality issues
- Assess contracted capabilities versus evolving business needs
- Translate business requirements into actionable vendor asks and ensure solutions are implemented and adopted effectively
- Partner with internal teams to support tool governance, documentation, and change management
- Partner closely with Marketing, Analytics, Data Science, and external agencies to align measurement strategy and execution
- Lead conversations with senior stakeholders to set expectations, explain measurement tradeoffs, and build confidence in MTA insights
- Influence adoption by shifting analytics from ad hoc reporting to repeatable, embedded decision support
- Support training, documentation, and enablement to increase MTA fluency across teams
- Ensure high standards for data quality, validation, and documentation within the MTA ecosystem
- Help define ownership boundaries between internal teams and external vendors
- Identify opportunities to simplify workflows, reduce manual effort, and improve the scalability of attribution insights
- Contribute to broader analytics standards and marketing measurement operating models
- Significant experience in marketing analytics, paid media analytics, or marketing measurement
- Hands‑on experience with multi‑touch attribution models and applying them to business decision‑making
- Strong understanding of paid media channels, performance metrics, and optimization frameworks
- Experience managing external vendors or analytics platforms, including roadmap and issue management
- Proven ability to translate complex analytics into clear, actionable insights for non‑technical audiences
- Strong communication, influence, and stakeholder management skills
Desired Qualifications
- 7+ years of experience in marketing analytics, paid media analytics, or marketing measurement
- Experience working in large, matrixed organizations
- Familiarity with marketing analytics platforms, attribution tools, or enterprise data environments
- Experience partnering with agencies on paid media measurement and optimization
- Comfort operating in ambiguous or evolving environments where frameworks are still being defined
Additional Information
Hours:
- Monday - Friday, 8:00AM - 4:30PM
Location:
- 820 Follin Lane, Vienna, VA 22180
Navy Federal provides much more than a job. We provide a meaningful career experience, including a culture that is energized, engaged and committed; and fierce appreciation for our teams, who are rewarded with highly competitive pay and generous benefits and perks.
Our approach to careers is simple yet powerful: Make our mission your passion.
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Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to age, race, sex, color, religion, national origin, disability, veteran status, pregnancy, sexual orientation, genetic information, gender identity or any other basis protected by applicable law.
Accommodations: If you need accommodation or assistance for a qualifying condition to complete the online application (or during any stage of the hiring process), you can contact Navy Federal's Medical Accommodations team at [email protected] or by calling 1-888-503-6013. This team cannot provide any information on job postings or application status.
Disclaimers: Navy Federal reserves the right to fill this role at a higher/lower grade level based on business need. An assessment may be required to compete for this position. Job postings are subject to close early or extend out longer than the anticipated closing date at the hiring team’s discretion based on qualified applicant volume. Navy Federal Credit Union assesses market data to establish salary ranges that enable us to remain competitive. You are paid within the salary range, based on your experience, location and market position. For additional details regarding compensation and benefits, review the Benefits page of the Navy Federal Career Site.
Protect Yourself from Job Scams: Navy Federal Credit Union jobs are posted on our career site, jobs.navyfederal.org and reputable job boards (e.g., LinkedIn, Indeed). We do not post jobs on social media marketplaces, messaging apps or unverified websites. We will never ask candidates for payment, bank details or personal financial information during the hiring process.
Bank Secrecy Act: Remains cognizant of and adheres to Navy Federal policies and procedures, and regulations pertaining to the Bank Secrecy Act.
Skills Required
- Significant experience in marketing analytics, paid media analytics, or marketing measurement
- Hands-on experience with multi-touch attribution models
- Strong understanding of paid media channels and performance metrics
- Experience managing external vendors or analytics platforms
- Proven ability to translate complex analytics into actionable insights
Navy Federal Credit Union Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Navy Federal Credit Union and has not been reviewed or approved by Navy Federal Credit Union.
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Retirement Support — A pension alongside a strong 401(k) match and additional retirement programs makes long‑term value a standout element of the total package. This combination is positioned as a differentiator among private employers.
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Healthcare Strength — Comprehensive medical, dental, and vision coverage is complemented by on‑site health services at major campuses. Wellness resources and typical offerings like an EAP broaden the health support available.
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Parental & Family Support — Paid parental leave, plus adoption and surrogacy assistance, indicate meaningful support for growing families. Education assistance further extends family and life‑stage support.
Navy Federal Credit Union Insights
What We Do
Navy Federal Credit Union is the world's largest credit union with over 12 million members, over $160 billion in assets and over 22,000 employees. As a credit union, we have members, not customers. At our campuses in Vienna, VA, Pensacola, FL and Winchester, VA, and in our more than 350 branches, we serve the men and women of the Armed Forces, Department of Defense, veterans and their families. We deliver world-class service, rooted in the belief that it is an honor and privilege to serve our members. We are committed to providing our members outstanding financial products and services. Navy Federal offers a career, not just a job. We are proud of the robust Total Rewards package we offer to our employees, including competitive salaries, incentive programs, comprehensive medical, dental and vision benefits, retirement plans with employer match, award-winning training programs, professional development programs, tuition assistance, paid leave, and work/life programs. Federally insured by NCUA. Equal opportunity employer. Android™ is a trademark of Google, Inc. iPhone® is a registered trademark of Apple, Inc. iPad® is a registered trademark of Apple, Inc. App Store(SM) is a service mark of Apple, Inc. Message and data rates may apply. FORTUNE and 100 Best Companies to Work For are registered trademarks of Time Inc., and are used under license. FORTUNE and Time Inc., are not affiliated with, and do not endorse products or services of, Navy Federal Credit Union. For more info, visit navyfederal.org
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