Senior Program Manager, GTM Launch

About Us

At Cast & Crew, we’ve empowered creativity and supported the global entertainment industry for decades. Together with our family of brands - Backstage, CAPS, Checks & Balances, Final Draft, Media Services, Sargent-Disc, and The TEAM Companies – we operate as a combined entertainment technology and services provider offering industry standard screenwriting accounting software, digital payroll products, data & reporting, and a host of creative tools.  The industry continues to move faster than ever, and the need for our expertise, our technology, and our people has never been greater.  We are a production’s best ally every step of the way. #OneCastOneCrew

About the Role
We're seeking a Senior Program Manager for GTM Launch to serve as the central driving force behind our most strategic product launches. Reporting into the TMO and working across all functions, you'll lead end-to-end launch readiness that delivers substantial value to our customers and shape the future of Cast & Crew. From new product introductions and feature releases to pricing strategies and packaging changes, you'll be the connective tissue ensuring seamless execution across Product, Sales, Marketing, Customer Success, Support, and Operations.
This is a high-impact role for someone who thrives in ambiguity, builds strong cross-functional partnerships, and has a proven track record of turning complex initiatives into successful launches that drive revenue and customer adoption.

What You'll DoLaunch Strategy & Execution

• Lead end-to-end program management for high-priority product launches across Cast & Crew's digital solutions portfolio (including production accounting, expense management, digital onboarding, timecards, and reporting tools)
• Develop comprehensive end-to-end rollout plans including scoping, resource allocation, timeline management, dependency mapping, risk mitigation, and change management strategies
• Define and implement program rituals such as planning sessions, retrospectives, and stakeholder alignment meetings
• Drive commercial success by ensuring GTM teams are fully equipped to bring new products and features to market effectively

Cross-Functional Orchestration

• Serve as the central coordinator across Product, Sales, GTM, Marketing, Customer Success, Operations, and Support teams throughout the launch lifecycle
• Build and maintain strong partnerships with senior leaders across the organization, influencing decision-making and driving alignment on priorities, providing the GTM perspective on product roadmap decisions.
• Manage cross-functional and cross-geo collaboration, ensuring all stakeholders are engaged at the right stages of the project lifecycle
• Navigate organizational complexity and help leaders see the "bigger picture" by highlighting cross-organizational dependencies and tradeoffs

Program Excellence & Process Improvement

• Establish and maintain scalable frameworks, processes, and best practices for product launch management
• Collaborate with other program managers to continuously refine processes as the GTM organization evolves and scales
• Define clear roles, responsibilities, and communication protocols for launch teams
• Use metrics and data-driven insights to measure launch effectiveness, track performance, drive user adoption, and inform continuous improvement

Communication & Change Management

• Drive alignment through exceptional communication skills, ensuring consistent messaging across all levels of the organization
• Champion change management practices to ensure smooth adoption of new products, features, and processes – ensuring pre-launch alignment and post-launch reinforcement that drives measurable revenue impact.
• Facilitate strategic planning sessions, working sessions, and executive decision-making forums
• Manage stakeholder expectations and keep leadership informed on progress, risks, and key decisions

Risk Management & Problem Solving

• Identify, assess, and proactively manage risks and dependencies that could impact launch success
• Navigate tradeoffs between competing priorities and make recommendations that balance business needs with execution feasibility
• Diagnose organizational challenges and implement effective solutions to keep launches on track
• Demonstrate resilience and adaptability when plans change or unexpected obstacles arise

What We're Looking ForRequired Qualifications

• 7+ years of experience in project/program management, business operations, or strategy roles, preferably at a senior level within a technology or SaaS organization
• Proven track record of leading complex, cross-functional product launches from inception through execution
• Experience partnering with senior executives to drive strategic initiatives and operational improvements
• Strong leadership capabilities with demonstrated ability to influence and coach senior stakeholders on content, communications, and decision-making
• Exceptional written and verbal communication skills with experience communicating at all organizational levels
• Expertise in establishing operational cadences and processes that drive efficiency and scalability

Preferred Qualifications

• Experience in entertainment, media, or production-related industries
• Background in B2B SaaS or enterprise software environments
• Familiarity with entertainment production workflows (accounting, payroll, crew management)
• Experience with program management tools (Asana, Jira, Monday.com, Smartsheet, etc.)
• Technical background or demonstrated technical understanding within a product suite.
• Knowledge of GTM strategies including pricing, packaging, and go-to-market motions
• Experience working in a geographically distributed team.

What Success Looks Like

• Successful on-time delivery of high-impact product launches that meet or exceed business objectives
• Strong cross-functional partnership and trust across Product, GTM, and Operations teams
• Measurable improvements in launch efficiency, time-to-market, and GTM readiness
• High stakeholder satisfaction scores and positive feedback from executive leadership
• Scalable processes and frameworks that enable the organization to launch faster and more effectively
• Clear visibility into launch progress, risks, and dependencies across the organization

Why Join Cast & CrewThis role offers the opportunity to make a significant impact on Cast & Crew's growth trajectory while working at the intersection of technology and entertainment. You'll drive launches that directly support the creative professionals who bring entertainment to life—from blockbuster films to live concerts to esports events. As a key member of the TMO, you'll have visibility across the entire organization and the chance to shape how we bring innovative solutions to market.We're looking for someone who wants to build something special—someone who can establish best-in-class launch management practices while working with passionate teams dedicated to serving the entertainment industry.

Benefits 

Cast & Crew provides a comprehensive package of employee benefits including: Medical, Dental, Vision, PTO, health and wellness programs, employee discounts, and more! Note: Cast & Crew benefits are subject to eligibility requirements.

Cast & Crew is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. It is our policy to provide equal employment opportunities to all individuals based on job-related qualifications and ability to perform a job, without regard to age, gender, gender identity, sexual orientation, race, color, religion, creed, national origin, disability, genetic information, veteran status, citizenship or marital status, and to maintain a non-discriminatory environment free from intimidation, harassment or bias based upon these grounds.

CA residents
Your personal information may be collected in connection with certain services provided by Cast & Crew or its affiliated companies.  A summary of your California privacy rights can be found at: https://www.castandcrew.com/privacy-policy/

Compensation is commensurate with various factors including, but not limited to, relevant experience, qualifications, skills, training, licensure, certifications, geographic cost of labor, and other business and organizational needs. Compensation range for candidates in other locations may differ based on the cost of labor in that location. The compensation range for this position is: $130,000.00 - $160,000.00 per year.