Program Manager, GTM Initiatives Role Overview
The Program Manager, GTM Initiatives will be a key driver of high-impact go-to-market programs. Reporting to the Chief of Staff to the President of Revenue, this role is responsible for helping design, track, and deliver critical initiatives with discipline and impact. The individual will collaborate across Sales, RevOps, Product, Marketing, and Customer Success to bridge strategy and execution, shaping GTM programs that translate leadership priorities into measurable business outcomes. Examples of initiatives include the Field Advisory Board, executive engagement programs, and other cross-functional efforts tied to revenue growth, efficiency, and customer success.
Key Responsibilities
- Partner closely with the Chief of Staff to design and operationalize GTM initiatives, ensuring programs are structured for impact and scalability.
- Drive follow-through by tracking actions, holding owners accountable, and ensuring commitments are delivered on time.
- Manage execution of flagship programs such as the Field Advisory Board and executive engagement, ensuring feedback and touchpoints translate into measurable outcomes.
- Prioritize and coordinate executive involvement in opportunities and customer engagements to accelerate outcomes.
- Collaborate with cross-functional teams (RevOps, Product, Sales, Marketing, Customer Success) to resolve dependencies and ensure smooth execution.
- Build and maintain dashboards, trackers, and reporting mechanisms that provide visibility into GTM programs and outcomes, with periodic updates to senior leadership.
- Lead process improvement and scaling efforts for initiatives that increase revenue performance, organizational efficiency, or customer satisfaction.
- 5+ years of experience in sales operations, GTM program management, or revenue operations.
- Demonstrated ability to design and structure cross-functional programs, not just execute them.
- Strong organizational skills with proven ability to manage multiple initiatives simultaneously.
- Skilled in stakeholder management with the ability to influence without direct authority.
- Comfortable working with sales data and using it to prioritize and track execution.
- Excellent communicator with the ability to translate strategic goals into actionable, well-structured plans.
This role ensures that:
- Strategic GTM initiatives are designed thoughtfully and executed rigorously.
- Executive engagement is deployed purposefully in ways that accelerate revenue and strengthen customer relationships.
- Cross-functional priorities are aligned, tracked, and delivered efficiently.
- The Chief of Staff and GTM senior leadership team can focus on strategic direction while program execution and follow-through happen with consistency and discipline.
Compensation
Compensation may be adjusted depending on work location.
- For San Francisco based hires: Estimated annual salary of $$156,000-$190,000
Equity
This role is eligible to participate in Cloudflare's equity plan.
Benefits
Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.
Health & Welfare Benefits
- Medical/Rx Insurance
- Dental Insurance
- Vision Insurance
- Flexible Spending Accounts
- Commuter Spending Accounts
- Fertility & Family Forming Benefits
- On-demand mental health support and Employee Assistance Program
- Global Travel Medical Insurance
Financial Benefits
- Short and Long Term Disability Insurance
- Life & Accident Insurance
- 401(k) Retirement Savings Plan
- Employee Stock Participation Plan
Time Off
- Flexible paid time off covering vacation and sick leave
- Leave programs, including parental, pregnancy health, medical, and bereavement leave
Top Skills
What We Do
Cloudflare, Inc. (NYSE: NET) is the leading connectivity cloud company on a mission to help build a better Internet. It empowers organizations to make their employees, applications and networks faster and more secure everywhere, while reducing complexity and cost. Cloudflare’s connectivity cloud delivers the most full-featured, unified platform of cloud-native products and developer tools, so any organization can gain the control they need to work, develop, and accelerate their business.
Powered by one of the world’s largest and most interconnected networks, Cloudflare blocks billions of threats online for its customers every day. It is trusted by millions of organizations – from the largest brands to entrepreneurs and small businesses to nonprofits, humanitarian groups, and governments across the globe.
Why Work With Us
Cloudflare employees come from all walks of life. We are mission-driven, and our team is energized by a collaborative, creative environment that celebrates our differences and fosters new ways to grow together.
Gallery
Cloudflare Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We are committed to developing a global team that is distributed with a flexible working approach. Doing this equitably and inclusively is essential to our success. Visit our careers site for more on 'How & Where We Work.'
