Senior Program Manager – Channel Incentives & Platform Adoption

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Channel Programs Operations Manager

We are seeking a Channel Programs Operations Manager to support and scale our global partner ecosystem, with a strong focus on customer lifecycle and adoption of the VCF platform and associated add-ons, executed through resellers and professional services partners.

Operating within the Partner Program Office, this role enables Partner Account Directors (PADs) and partners to drive onboarding, adoption, expansion, and renewals of VCF and add-on solutions, while delivering operational excellence across partner programs, incentives, reporting, and platforms.

This role supports the PAD model by providing the operational structure, data, tools, and insights required to drive consistent, measurable partner performance. The ideal candidate brings strong expertise in data, automation, and AI-driven operations to improve scalability, efficiency, and program impact.

Responsibilities

Customer Lifecycle & VCF Adoption (Through Partners)

• Design and optimize operational processes that enable PADs and partners to drive customer lifecycle outcomes (onboarding, adoption, expansion, renewals) for the VCF platform and add-ons.
• Translate VCF platform adoption goals into programmatic workflows, tools, and KPIs that support PAD execution.
• Enable partners with the tools, processes, and guidance required to deliver VCF deployment, expansion, and ongoing consumption.
• Track and provide visibility into partner-led customer outcomes, including VCF adoption, add-on attach, usage, and retention.

Partner Program & Incentives Operations

• Operationalize partner programs aligned to VCF platform adoption and expansion, in support of PAD-led partner strategies.
• Partner closely with the incentives/program lead to execute rebates, activity-based incentives, and adoption programs.
• Own end-to-end incentive operations including tracking, validation, accruals, and payout execution, ensuring accuracy and auditability.
• Ensure alignment with Finance on forecasting, accruals, and payout governance.
• Drive simplification and automation of incentive structures and claims processes.

Data, Reporting & PAD Enablement

• Build and maintain executive dashboards and KPI reporting to provide PADs with clear visibility into partner performance and VCF lifecycle metrics.
• Develop and operationalize PAD scorecards, ensuring consistent measurement of partner performance and accountability.
• Deliver insights that help PADs identify risks, prioritize actions, and drive partner performance improvements.
• Standardize reporting across systems (CRM, partner platforms, BI tools).

AI & Automation

• Leverage AI and automation to enhance PAD effectiveness, including forecasting, adoption insights, anomaly detection, and workflow automation.
• Implement AI-driven use cases such as:
  • Predicting VCF adoption and renewal risk
  • Identifying expansion and add-on opportunities
  • Improving incentive targeting and effectiveness
• Drive automation to reduce manual effort and increase speed and accuracy.

Tools & Platform Management

• Manage and enhance partner and operational platforms (partner portals, incentive systems, certification and performance tools) to support PAD execution and lifecycle visibility.
• Ensure data integrity and consistency across CRM, finance, certification, and partner systems

Cross-Functional & Vendor Management

• Partner with Sales, Customer Success, Marketing, Finance, Legal, and IT to align on VCF adoption goals and program execution.
• Manage third-party vendors supporting channel programs, ensuring performance and compliance.

Qualifications

• 12+ years of experience in Channel Operations, Partner Operations, or Sales Operations.
• Strong understanding of partner-led customer lifecycle models (reseller and services).
• Experience supporting field sales or partner-facing roles (e.g., PADs, account teams) with data, tools, and operational processes.
• Experience with partner programs, incentives, rebates, and payout operations.
• Strong analytical skills with experience building dashboards and KPI frameworks (e.g., Tableau, Power BI).
• Experience applying AI, automation, or advanced analytics in an operations environment.
• Strong project, process, and change management capabilities.
• Bachelor’s degree required.

Success Metrics (What Good Looks Like)

• PAD Effectiveness: Improved partner performance and consistency driven through PAD scorecards and insights
• VCF Platform Adoption: Increased partner-led adoption and consumption of VCF
• Add-On Attach Rate: Growth in attach of key add-ons across partner-led deals
• Incentive Accuracy & Efficiency: ≥99% accuracy in incentive tracking and payouts; faster payout cycles
• Operational Efficiency: Reduction in manual processes through AI/automation; improved reporting speed and quality
• Renewals & Expansion: Improved partner-driven renewal rates and expansion pipeline

Leadership & Interpersonal Skills

• Strong ownership mindset with a focus on enabling others to succeed.
• Ability to translate strategy into scalable operational support for field teams.
• Excellent communication skills with the ability to influence across a matrixed organization.
• Strong interpersonal skills and ability to build trusted relationships across internal teams and partner ecosystems.
• High attention to detail and ability to manage multiple priorities in a fast-paced environment.
• Comfortable working in a remote and highly collaborative environment.

Additional Job Description:

Compensation and Benefits

The On Target Earnings (OTE) range for this position is $154,700 - $247,500  

OTE includes Sales Incentive Commission in accordance with relevant plan documents and salary. In addition, as a valued member of our team, you'll be eligible to receive a competitive new hire equity grant and annual equity awards, directly connecting your success to the company's growth. All subject to relevant plan documents and award agreements.  

Broadcom offers a competitive and comprehensive benefits package:  Medical, dental and vision plans, 401(K) participation including company matching, Employee Stock Purchase Program (ESPP), Employee Assistance Program (EAP), company paid holidays, paid sick leave and vacation time. The company follows all applicable laws for Paid Family Leave and other leaves of absence.

Broadcom is proud to be an equal opportunity employer.  We will consider qualified applicants without regard to race, color, creed, religion, sex, sexual orientation, national origin, citizenship, disability status, medical condition, pregnancy, protected veteran status or any other characteristic protected by federal, state, or local law.  We will also consider qualified applicants with arrest and conviction records consistent with local law.

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