Who Are We
Hansen Technologies (ASX: HSN) is a global software and services provider, serving energy, water/utilities, and telecommunications industries. With customers in 80+ countries, we foster collaboration across 26 global offices. From 5G advancements to renewable energy transitions, we empower customers to overcome challenges, innovate, and drive new business models.
At Hansen, we are also embedding AI enablement across our operations. From automating workflows and enhancing service delivery, to driving innovation in customer solutions, AI is shaping the next chapter of how we support our clients. With a focus on operational excellence and innovation, Hansen is using AI not just as a tool, but as a strategic enabler to deliver smarter, faster, and more resilient solutions for the future.
This is a full-time role based in Atlanta, Georgia.
Why This Role Matters
The Senior Manager, Product Marketing Solutions owns the positioning, messaging and go-to-market readiness for the Hansen Energy and Utilities product portfolio. This role translates product capability into a clear commercial narrative that Sales, Account Management and Solution Consultants can use with utilities, energy retailers and network operators.
The portfolio spans customer information and billing for regulated and deregulated utilities, meter data management, customer care including AI-supported care, agentic AI capabilities, trading and energy data management propositions. With Hansen’s largest concentration of customers in North America, this role plays a key part in supporting installed base expansion, strengthening Hansen’s position in existing accounts, partner-sourced revenue and new product launch.
What You’ll Do
- Own positioning, messaging and value proposition for the portfolio, keeping the narrative current as products evolve.
- Create clear, commercially focused messaging that resonates with utilities and energy retailers.
- Lead go-to-market readiness for releases and new propositions, including launch plans, asset sets and readiness criteria.
- Define the audience, buying committee and entry point for each proposition.
- Build cross-sell narrative and supporting evidence for accounts already running other Hansen products.
- Support renewal activity and strengthen Hansen’s position in accounts where the portfolio is under competitive pressure.
- Produce sales-facing content, including pitch narrative, objection handling, proof points and competitive positioning.
- Brief and enable Sales, Account Management and Solution Consultants on portfolio changes, measuring whether materials are used.
- Maintain the competitive picture for the portfolio and supply evidence into analyst submissions and bids.
- Create partner-facing product content to support channel and alliance revenue growth.
- Contribute market and competitive insight into pricing and packaging decisions.
What You Bring
- Extensive marketing experience in enterprise software or SaaS, owning positioning and messaging for a product line.
- Deep knowledge of the North American utilities market, including regulated and deregulated jurisdictions and the commercial implications.
- A track record of building cross-sell narrative into an installed base, where expansion matters more than new logo volume.
- Strong writing capability, with clear commercial English and customer-led language.
- Confidence working across time zones in a distributed global function.
- Practical judgement and adaptability, with the confidence to help shape ways of working in a growing function.
- Background in the utilities sector, particularly gas or electricity, would be highly desirable.
- Knowledge of customer information systems, meter data management or billing platforms would be beneficial.
- Exposure to marketing AI or agentic capabilities as an attach play into an existing customer base would be valuable.
- Prior involvement in partner-facing product content, or supplying evidence into analyst submissions, would be helpful.
Why Join Us?
At Hansen, you’ll be part of a diverse, inclusive, and collaborative global team. Our culture is built around values such as People and Family, Treat It Like It’s Your Own, Focused and Committed, and One United Team. We look for people who are curious, respectful, engaged, and keen to work across geographies with talented teams.
If you are passionate about product marketing, commercial storytelling and helping enterprise software teams take complex Energy and Utilities propositions to market, we’d love to hear from you.
Contact Us
If you possess the desired skills and enthusiasm, please “Apply Now” via the link or visit our career page.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Visit our website at hansencx.com for more information.
Data Privacy Notice
By applying to this role, you consent to Hansen collecting, processing, and storing the information you provide for recruitment purposes. You also agree that your details may be securely retained in our talent database for future opportunities and reference in accordance with applicable data protection regulations.
Skills Required
- Extensive marketing experience in enterprise software or SaaS, owning positioning and messaging for a product line
- Deep knowledge of the North American utilities market, including regulated and deregulated jurisdictions
- Track record of building cross-sell narratives for an installed customer base
- Strong writing capability using clear commercial English and customer-led language
- Confidence working across time zones in a distributed global function
- Practical judgment and adaptability in a growing function
- Background in the utilities sector, particularly gas or electricity
- Knowledge of customer information systems, meter data management, or billing platforms
- Exposure to marketing AI or agentic capabilities as an attach play into an existing customer base
- Experience creating partner-facing product content or supplying evidence for analyst submissions
What We Do
Hansen Technologies (ASX:HSN) is a global software and services provider to the energy, water/utilities and telecommunications industries. The company currently serves more than 600 customers in over 80 countries, supported by a collaborative and diverse team that embraces the hybrid way of working. For connection and collaboration, we have more than 36 offices and development centres located around the world. Within the communications industry, 5G represents the next new frontier for our customers – that unchartered territory to create opportunities and capitalise on new business models and resulting revenue streams. In the energy sector, we are in the midst of a transition. The move to renewables and self-generated energy changes the traditional commercial model. Today, our customers are no longer in the era of supplying basic commodity services - they are in era of providing new energy services and related experiences. We help our customers traverse these challenges and opportunities and realise the next new monetisable experiences. And that is why our mission is to provide industry-specific software products and expertise that enables our customers to easily capitalise on the commercial opportunities of the evolving energy, utilities and communications markets. We make this possible by providing highly reliable, mission-critical software and specific industry expertise to help our customers more easily innovate and sell new services and market offerings, comply with changing market regulation, and power new business models in areas such as emerging sustainable energy supply, IoT, and new next-generation connected services. We aim to achieve this through long term collaboration with our customers and partners and through a global workforce of skilled professionals that embrace challenges and are committed to positive outcomes for our company, employees, customers, and the planet
