ApprovalMax is redefining how finance teams manage the Money Out cycle — from purchase orders and supplier bills to employee expense management and payroll. Trusted by 18,000+ businesses worldwide, our platform empowers companies to automate financial controls, ensure compliance, and scale efficiently.
At the end of 2024, ApprovalMax secured a £10 million growth investment from Yttrium, a leading European technology investor. This funding marks the beginning of a new chapter in our journey — scaling our category leadership in Money Out automation, expanding enterprise capabilities, and accelerating product innovation.
Job DescriptionResearch & Insights (50-60%)
- Lead qualitative research to improve activation and conversion across the trial-to-paid journey
- Conduct customer interviews using JTBD methodology to understand motivations and adoption patterns
- Develop actionable behavioral segments based on customer journeys and desired outcomes
- Analyze conversion funnels and user cohorts in Amplitude to identify opportunities and friction points
- Present insights to Product, Marketing, and leadership in decision-ready formats
PLG Campaign Execution (30-40%)
- Execute and manage in-app campaigns for product communications (feature announcements, onboarding flows, beta invitations, surveys, etc.)
- Handle campaign setup, segmentation, deployment, and performance tracking
- Write customer-facing copy that drives engagement and activation
- Collaborate with PLG Manager and Product Marketing on messaging strategy and targeting
- Monitor campaign performance and iterate based on data
Cross-Functional Collaboration
- Partner with Product Marketing to validate messaging and positioning
- Build continuous feedback loops that translate insights into prioritized opportunities
- Support the wider Product team with messaging capacity as needed
You're a Great Fit If You:
- 3+ years product/UX research experience in B2B SaaS with a track record of influencing product decisions
- Confident, calm and empathetic communication styles, producing highly relevant insight from customer research, across all our global regions
- Hands-on experience with customer engagement platforms (Intercom, Braze, Customer.io, or similar)
- Comfortable independently analyzing funnels and cohorts in Amplitude or similar analytics tools
- Proficiency with JTBD framework and behavioral segmentation
- Strong written communication skills for customer-facing content
- Experience with conversion optimization, onboarding research, or PLG environments
Working Style:
- Can operate independently to shape research practices and drive adoption across teams
- Comfortable with scrappy, iterative approaches over months-long studies
- Use AI to scale research impact and automate analysis
- Move quickly from insight to hypothesis to test to measurement
- Comfortable having research findings challenged and debated
- Growing international business with 10,000+ subscribers
- Regular performance-based compensation reviews
- 26 days paid time off
- 1 additional day off for your Birthday
- Remote office assistance
- Service years recognition financial reward
Top Skills
What We Do
ApprovalMax is an award-winning B2B software platform used by businesses around the world to build robust financial controls. It streamlines the approval process by allowing users to create automated workflows to approve bills and invoices. ApprovalMax integrates with platforms such as Xero, QuickBooks Online, and NetSuite to unlock powerful efficiencies for accounts payable and accounts receivable functions in any finance team.
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