Senior Product Marketing Specialist

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6 Locations
In-Office or Remote
Robotics • Analytics • Energy
The Role

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.

This Position reports to:

Product Marketing Director


 

Scope of Responsibilities – Product Marketing Manager (BMS & KNX) 

  • Develop and implement marketing strategies for building automation solutions. 

  • Position BMS and KNX products in line with market needs, regulations, and technology trends (e.g., smart buildings, sustainability). 

  • Support in defining the product roadmap and functionalities aligned with market requirements (e.g., interoperability, cybersecurity). 

  • Plan and execute GTM strategies for new BMS/KNX components and systems. 

  • Prepare product documentation: brochures, catalogs, presentations, instructional videos. 

  • Train sales teams and partners on BMS/KNX system features and benefits. 

  • Track regulatory changes (e.g., EPBD, KNX standards) and technology trends (IoT, AI in buildings). 

  • Analyze product campaign performance and recommend optimization actions. 

 

Your Qualifications: 

  • Higher technical education – preferably in electrical engineering or automation. 

  • Minimum 5 years of professional experience in building automation (BMS), HVAC control systems, and KNX. 

  • Solid knowledge of the building automation market, including BMS, HVAC control systems, and KNX. 

  • English language proficiency at B2 level or higher. 

  • Independence, openness, and strong organizational skills. 

  • Category B driving license. 

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.

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The Company
Bengaluru, Karnataka
104,000 Employees
Year Founded: 1988

What We Do

ABB is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 110,000 talented employees in over 100 countries. www.abb.com

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