By joining Bio-Techne, you’ll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide.
Pay Range:
Position Summary:
Are you a talented, energetic and collaborative Marketer? We’re looking for a passionate individual eager to grow their life sciences marketing experience within a customer-first team. This Senior Product Marketing Specialist will join the dynamic Reagents Solution Division (RSD) Product Portfolio Marketing team and be responsible for development and execution of high-growth go-to-market, multi-channel, full funnel marketing plans to raise awareness and drive conversion within key life science market segments.
This collaborative individual will need to work effectively across multiple marketing, sales and product management functions, influencing cross-functional teams to drive results for the marketing programs they lead.
The ideal candidate is dynamic, self-motivated, an excellent communicator and will possess a strong understanding of the life science research market, particularly in the areas of cell or protein biology, along with demonstrated skills in market development.
In addition to annual base salary, this position is eligible to receive a target annual cash bonus based on individual and company performance, in accordance with company policy.
Key Responsibilities:
Support and lead execution of high-impact go-to-market (GTM) programs to drive revenue growth for our RSD portfolios in key customer segments, including academia, biotech, pharma, immunology, immune cell therapy and regenerative medicine.
Develop and write strategic multi-channel integrated marketing content to acquire and convert new customers and engage, retain, and grow existing customers.
Collaborate with product management and scientific applications teams to develop and promote high-value portfolio-specific content across the marketing funnel including brochures, webpages, webinars, posters, and sales tools for new and existing products.
Serve as the marketing lead for portfolio marketing programs by communicating with and influencing key stakeholders and cross-functional partners (Product Management, Brand, Marcom) to ensure alignment of marketing plans for new products and on-market product improvements.
Maintain a clear marketing calendar and ensure timely delivery of marketing tactics
Utilize analytical tools and revenue reporting data to make data-driven marketing decisions to meet or exceed financial and marketing performance objectives.
Create product launch toolkits that provide impactful new product messaging and education to our commercial teams, including product training, positioning, key messaging, and customer facing materials.
Attend and support industry conferences and tradeshows to generate leads and identify new business opportunities
Education and Experience:
Bachelor’s degree in Biology, Biochemistry or related discipline, advanced degree or MBA preferred.
3+ years of marketing experience in the life sciences industry, biotech or related field, product marketing experience preferred.
Tactical marketing experience in multiple channels including web, SEO, SEM, display, email, events, and 3rd party advertising.
Knowledge, Skills and Abilities:
Able to develop and communicate the unique value and promise that Bio-Techne products offer to life science research customers
Strong copywriting skills with the ability to create promotional scientific content
Collaborates easily and effectively with an ability to influence without direct authority
Exceptional project management skills, attention to detail, and deadline driven
Knowledge of the following key competencies: 4Ps and marketing mix, marketing communication, segmentation, value proposition and marketing program development
Strong customer focus in terms of understanding our customer needs, drivers and putting these at the forefront of business decisions
Fast and self-starter learner, with ability to work in a dynamic team adapting quickly to a changing environment
Understanding of key digital media channels and how they influence customer behavior
Possess a curious and enthusiastic attitude, as well as show innovation by piloting new approaches, harnessing key learnings
Ability to travel up to 10%
Why Join Bio-Techne:
- We offer competitive insurance benefits starting on day one: medical, dental, vision, life, short-term disability, long-term disability, pet, and legal and ID shield.
- We invest in our employees’ financial futures through 401k plans, an employee stock purchase plan (ESPP), Health Saving Account (HSA), Flexible Spending Account (FSA), and Dependent Care FSA.
- We empower our employees develop their careers through mentorship, promotional opportunities, training and development, tuition reimbursement, internship programs, and more.
- We offer employee resource groups, volunteer paid time off, employee events, and charity drives to build a culture of caring and belonging.
- We offer an accrued leave policy with paid holidays, paid time off, and paid parental leave.
- We foster a culture of empowerment and innovation, where employees feel valued and encouraged to bring their new ideas to the table.
Bio-Techne is an E-Verify Employer in the United States.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
To protect the interests of all, Bio-Techne will not accept unsolicited resumes from any source other than a candidate application. Any unsolicited resumes sent to Bio-Techne will be considered Bio-Techne property.
Top Skills
What We Do
Bio-Techne Corporation (NASDAQ: TECH) is a leading developer and manufacturer of high-quality purified proteins and reagent solutions - notably cytokines and growth factors, antibodies, immunoassays, biologically active small molecule compounds, tissue culture reagents, and cell and gene therapy workflow solutions including T-Cell activation technologies. Bio-Techne’s portfolio also includes protein analysis solutions, sold under the ProteinSimple brand name, that offer researchers efficient and streamlined options for automated Western blot and multiplexed ELISA workflow. These reagent and protein analysis solutions are sold to biomedical researchers, as well as clinical research laboratories, and constitute the Protein Sciences Segment.
Bio-Techne also develops and manufactures diagnostic products including FDA-regulated controls, calibrators, blood gas and clinical chemistry controls, and other reagents for OEM and clinical customers. Bio-Techne’s genomic tools include advanced tissue-based in situ hybridization assays (ISH) for research and clinical use, sold under the ACD brand, as well as a portfolio of clinical molecular diagnostic oncology assays including the ExoDx®Prostate (IntelliScore) test (EPI) for prostate cancer diagnosis. These diagnostic and genomic products comprise Bio-Techne’s Diagnostics and Genomics Segment.
Bio-Techne products are integral components of scientific investigations into biological processes and molecular diagnostics, revealing the nature, diagnosis, etiology and progression of specific diseases. They aid in drug discovery efforts and provide the means for accurate clinical tests and diagnoses. With thousands of products in its portfolio, Bio-Techne generated approximately $714 million in net sales in fiscal 2019 and has over 2,200 employees worldwide.
