Get to know Okta
Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth.
At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.
Join our team! We’re building a world where Identity belongs to you.
About the Role
Okta seeks a dynamic and driven Senior Product Marketing Specialist, OCI to join our Customer Identity team. In this role, you'll play a critical part in defining and executing go-to-market strategies for Okta’s Customer Identity —empowering IT and security teams to create seamless and secure digital experiences for their customers.
You will lead the development of compelling product messaging, use cases, and positioning while working cross-functionally with Product Management, Sales, and Marketing teams. If you're passionate about translating technical capabilities into customer value and know how to cut through the noise to reach the right audience—this role is for you.
The Opportunity
This role will drive the business and go to market to support the rapid growth of Okta’s Customer Identity. This includes creating compelling messaging and positioning, launching new features, enabling the field, and partnering with corporate marketing to target the right buyers and influencers.
What you’ll be doing
- Craft and execute product messaging and positioning strategies that clearly articulate the value of Okta Customer Identity to technical and business stakeholders.
- Champion product positioning, strategic technology and channel partner engagement, customer engagement, validate market messaging and evangelize your product offerings internally and externally.
- Collaborate with Product Management to align on product vision and lead high-impact product/feature launches with end-to-end go-to-market planning and execution.
- Champion the voice of the customer by engaging in regular conversations with customers and validating messaging through ongoing feedback
- Partner with Sales and Enablement teams to develop content and tools that support the full sales cycle—including product demos, sales training, and technical content
- Work closely with campaign teams to deliver high-performing, data-driven programs across digital and field marketing channels.
- Stay ahead of industry trends and maintain deep knowledge of the CIAM landscape, competitor offerings, and market dynamics.
What you’ll bring to the role
- 3+ years of solutions marketing or product marketing experience, preferably in security, SaaS-focused technology
- Proven track record of marketing to a highly technical audience. You must be comfortable working with and marketing to technical buyers within enterprises.
- Proven track record of creating product and/or solutions-specific messaging and content
- Strong written and verbal communication and presentation skills
- Project management skills to manage multiple priorities in a dynamic environment
- Proven ability to drive programs from initiation to success
- Strong cross-functional collaboration skills and ability to influence stakeholders
And extra credit if you have experience in any of the following!
- Familiarity with CIAM use cases or experience in Security industry
- Comfortable marketing to a mix of IT, marketing, and technical audiences
#LI-Hybrid
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Below is the annual On Target Compensation (OTE) range for candidates located in California, Colorado, New York and Washington. Your actual OTE, which is inclusive of base salary and incentive compensation, will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable) and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.
Below is the annual salary range for candidates located in Canada. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit: https://rewards.okta.com/can.
What you can look forward to as a Full-Time Okta employee!
- Amazing Benefits
- Making Social Impact
- Developing Talent and Fostering Connection + Community at Okta
Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! https://www.okta.com/company/careers/.
Some roles may require travel to one of our office locations for in-person onboarding.
Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.
If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.
Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Personnel and Job Candidate Privacy Notice at https://www.okta.com/legal/personnel-policy/.
Top Skills
What We Do
Okta is the leading independent identity provider. The Okta Identity Cloud enables organizations to securely connect the right people to the right technologies at the right time. With more than 7,000 pre-built integrations to applications and infrastructure providers, Okta provides simple and secure access to people and organizations everywhere, giving them the confidence to reach their full potential. More than 10,000 organizations, including JetBlue, Nordstrom, Siemens, Slack, T-Mobile, Takeda, Teach for America, and Twilio, trust Okta to help protect the identities of their workforces and customers.
