At Outreach, product marketing doesn't just support the business, it shapes how thousands of revenue teams experience the platform every day. You'll join a tight-knit team that works at the center of Product, Marketing, Sales, and Customer Experience, tackling problems with a direct line to customer outcomes and company growth.
We're curious, collaborative, and a little obsessed with making things better. We push each other to do our best work, enjoy doing it and we genuinely have each other's backs.
At Outreach, what we build changes how thousands of sales teams sell every day. We're looking for a Sr. Product Marketing Manager to support our product launches and AI innovations with messaging, positioning and go-to-market planning that is compelling to our customers and prospects. You'll be the expert on your product, building value propositions that connect with buyers and giving our Marketing, Sales, Partner, and Customer teams what they need to win. If you love turning powerful technology into clear, simple stories that drive pipeline and revenue, you'll feel right at home here.
Your Daily Adventures Will Include
Conducting market and customer research to stay in touch with buyer needs, and create and maintain clear, differentiated messaging that resonates with our target audience
Be the customer and product subject matter expert on pains and needs
Owning the core bill of materials including messaging framework, FAQ, and demos to enable our sales teams
Developing and executing the go-to-market plan for new product/feature releases collaborating across Engineering/Product, Marketing, Finance, Sales & Customer Success teams
Cross-functional collaboration across GTM teams regarding messaging and high-value solution assets
Demonstrating a strong ability to lead cross-functional teams to drive business and product results that measurably deliver company impact and pipeline
Bringing exceptional ability to drive key business objectives with data-driven, fact-based insights that lead to well-informed strategic plans, quick decision making, and impactful outcomes
Our Vision of You
5-7+ years of experience working as a product marketer in the technology industry
Exceptional communication, writing and presentation skills
Experience defining and executing go-to-market strategies across marketing, sales, partner and customer teams
History creating messaging frameworks and positioning for individual and platform solutions that resonate with buyers
Ability to deliver clear and compelling customer-facing messaging and materials
Experience using AI tools to accelerate content creation, streamline workflows, and outputs
Expertise in B2B SaaS with the ability to rapidly gain an in-depth knowledge of the Outreach, the Revenue Orchestration category, competitors and their AI advancements
Proven ability to drive key business objectives with quick decision making for impactful outcomes
Bachelor's degree required
The Mindset to Succeed in the Role
Enthusiastic with strong attention to detail, creative, open-minded, persistent, and highly collaborative
Excellent organizational and prioritization skills, with the ability to manage multiple projects in a fast-paced environment and consistently deliver key milestones
A self-starter who takes ownership of projects and follows through
Skills Required
- 5-7+ years of product marketing experience in the technology industry
- Exceptional communication, writing, and presentation skills
- Experience defining and executing go-to-market strategies across marketing, sales, partner and customer teams
- History creating messaging frameworks and positioning for products and platforms
- Ability to deliver clear and compelling customer-facing messaging and materials
- Experience using AI tools to accelerate content creation and workflows
- Expertise in B2B SaaS and ability to rapidly learn product and competitive landscape
- Proven ability to drive business objectives with data-driven decision making
- Bachelor's degree
Outreach Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Outreach and has not been reviewed or approved by Outreach.
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Parental & Family Support — Parental leave is described as unusually generous, including extended leave and distinctive transition support such as a paid night nurse option and food delivery. Family-oriented benefits are repeatedly positioned as a standout part of the overall package.
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Healthcare Strength — Medical, dental, and vision coverage is described as comprehensive, with the employer covering a majority of premiums in many cases. Mental health support and an EAP for confidential counseling are also included as part of the health offering.
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Equity Value & Accessibility — Equity (stock options/RSUs) is commonly included as part of total compensation and is framed as a meaningful component of rewards. For some roles, equity is viewed as a notable source of upside that complements cash compensation.
Outreach Insights
What We Do
Outreach is the number one sales engagement platform. Using advanced machine learning and AI to automate and prioritize customer touchpoints, Outreach dramatically increases sales reps' effectiveness and ability to drive smarter, more insightful engagement with their customers. We're on a mission to make every customer-facing rep wildly productive.
Why Work With Us
We balance explosive growth with unwavering values. We believe in agility, but we don't compromise on high standards or delivering the best quality. Everyone truly wants to do the right thing. At Outreach, you are not only permitted to own your business, but expected to. If you're excited by ownership, you'll fit right in. You will never be bored.
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