Global energy vertical expertise & cross-regional market fluency
Deep, working knowledge of the clean energy, EV charging, and utilities landscape that spans EMEA, NORAM, and APAC — including how buyer profiles, regulatory environments, operational priorities, and investment drivers differ meaningfully across regions.
This person must be able to serve as the credible internal SME for all three selling regions, not just the one they're based in.
Multi-region sales enablement & field partnership
- The ability to build and maintain a sales enablement program that serves geographically distributed selling teams — with EMEA as the primary relationship given proximity, but with structured support for NORAM and APAC sellers too — producing content, training, and tools that get adopted across all three regions and reflect the specific market dynamics each team is operating in.
GTM strategy & cross-functional execution
- The ability to lead GTM planning and execution for Tier 1 energy initiatives and NPI priorities — owning the PMM side of launch coordination across product, sales, demand gen, and enablement — while adapting strategy and sequencing to the different market conditions and buyer maturity across EMEA, NORAM, and APAC without director-level involvement in execution.
- The ability to audit, maintain, and extend an existing global library of PMM content and collateral — identifying regional gaps, producing new assets across the full funnel, and ensuring that selling teams in all three regions always have current, vertically accurate materials that reflect the market conditions they're actually operating in.
Within 90 Days, You'll:
Fully absorb and validate Sitetracker’s existing global energy PMM messaging, positioning, and collateral, quickly becoming the trusted go-to SME for all regional sales teams.
Establish strong working relationships and proactive feedback loops with the EMEA, NORAM, and APAC sales leadership and key field personnel.
Identify initial opportunities to enhance regional enablement support, particularly for the EMEA team, based on early field interactions and program review.
Within 180 Days, You'll:
Deliver measurable improvements in enablement for the EMEA sales team, with a clear plan for replicating best practices and delivering equivalent, impactful PMM support to NORAM and APAC.
Initiate and lead at least one significant GTM motion tied to a Tier 1 energy initiative or NPI priority, coordinating execution across a minimum of two regions independently.
Proactively identify and address key content gaps or necessary adaptations within the global energy collateral library to better serve diverse regional market needs.
Within 365 Days, You'll:
Operate the global energy vertical PMM program with full strategic autonomy, consistently delivering high-impact GTM initiatives and enablement that drives pipeline growth across all three regions.
Serve as the definitive, credible expert for Sitetracker’s energy strategy worldwide, influencing product roadmap decisions and market expansion efforts based on deep cross-regional insights.
Cultivate a globally recognized thought leadership presence for Sitetracker in the energy sector, leveraging unique regional insights to strengthen our market position across EMEA, NORAM, and APAC.
Skills Required
- Experience in product marketing focused on the energy sector
- Ability to navigate global markets and cultural nuances
- Strong skills in sales enablement and content management across regions
- Proven track record in GTM strategy and execution
- Ability to analyze and adapt marketing strategies based on regional differences
What We Do
Our Mission: Power the successful deployment of critical infrastructure Sitetracker, Inc. is the global standard for deploying, operating and servicing critical infrastructure and technology. The Sitetracker Platform enables growth-focused innovators to optimize the entire asset lifecycle through native platform inclusions like AI, automation, and actionable analytics. From the field to the C-suite, Sitetracker enables stakeholders to optimize how they plan, deploy, maintain, and grow their capital asset portfolios. Market leaders in the telecommunications, alternative energy, and utility industries — such as Ericsson, Fortis, Google, British Telecom, and Vodafone — rely on Sitetracker to manage millions of sites and projects representing over $25 billion of portfolio holdings globally.
