Senior Product Marketing Manager

About the Role:

We are looking for a Senior Product Marketing Manager (SPMM) to drive market-facing strategy, sharpen our competitive edge, and accelerate growth across key verticals. This role sits at the intersection of product, sales, and marketing, acting as the voice of the market internally and the voice of the product externally.

You will play a critical role in shaping product positioning, messaging, and go-to-market strategy, while partnering closely with sales and demand generation teams to improve pipeline quality and win rates.

What will you do :

Market & Competitive Intelligence

• Track market trends, customer needs, and the competitive landscape; build and maintain competitive intelligence frameworks and benchmarking analysis

• Develop actionable sales tools such as battle cards, objection-handling frameworks, and deal insights

• Act as a bridge between field teams and product, ensuring market feedback informs product strategy

Product Positioning & Messaging

• Define product positioning, value propositions, and messaging frameworks

• Craft clear, differentiated narratives tailored to ICPs, segments, and buying personas

• Simplify complex product capabilities into compelling, customer-centric value propositions

• Adapt messaging across multiple audiences, including prospects, customers, analysts, and internal stakeholders

Sales Enablement

• Create and maintain high-impact sales collateral (pitch decks, one-pagers, case studies, ROI tools)

• Enable and train sales teams to improve win rates and deal velocity

• Develop objection-handling guides and competitive battle cards 

Vertical Strategy & Demand Generation

• Define TAM, TAL, and segmentation strategies, including micro-segmentation

• Identify high-potential use cases and whitespace opportunities

• Partner with digital marketing and design teams to execute targeted campaigns that drive pipeline

• Collaborate with sales to improve conversion across key verticals

Communication & Stakeholder Management 

• Influence cross-functional stakeholders across product, sales, marketing, and leadership without direct authority

• Present strategies and recommendations confidently to senior leadership

• Drive alignment while managing competing priorities

• Communicate with clarity across internal forums and customer facing interactions

What are we looking for ?

Must Have:

• 4–6 years of experience in product marketing, strategy, or related roles (preferably in SaaS/B2B tech)

• Strong understanding of go-to-market strategy, sales cycles, and enterprise buying behavior

• Experience partnering closely with sales teams and driving measurable revenue outcomes

• Analytical mindset with the ability to translate insights into actionable strategies

Good to have :

• Experience working in high-growth or category-creating SaaS environments, especially in MarTech, Customer Engagement, or AI-led products

• Exposure to analyst relations, customer marketing, or working with tools like CRM, marketing automation, and analytics platforms

• Strong storytelling and content creation skills, with the ability to influence through narratives across formats (decks, campaigns, thought leadership)

Measures of Success :

• Improved conversion rates and higher win rates across key segments

• Faster deal cycles and strong adoption of sales enablement assets

• Increased pipeline contribution from target verticals and better competitive wins

Who will you report to:  Associate Director- Product Marketing

Why join us:

- Contribute to a product backed by 11 technology patents, showcasing industry-leading innovation.

- You are passionate about technology and its impact on the high-growth mobile technology space

- Power personalized engagement at scale, processing over 30 billion events daily and reaching 3+ billion devices worldwide.

- Flourish in an Environment that Nurtures Growth and Curiosity

Learn More:

Get to know us better before you apply!

Check out our product documentation, engineering blog, and customer stories to see how we work and what we value.

• CleverAI 

• Blogs

• Redefining Customer Engagement in the AI Era

• TesseractDB™

• CleverTap Product Demo

• Values 

About CleverTap:

CleverTap is the world’s leading AI-first, all-in-one customer engagement and retention platform, redefining how brands build lasting customer relationships in the Agentic era. Powered by its proprietary CleverAI™ Decisioning Engine and the Agentic Universe, CleverTap enables autonomous, real-time decision-making that helps organizations deliver 1:1 individualized experiences at scale while maximizing ROI.

Its unified platform brings together an AI-native Personalization Engine, automated Journey Orchestration, its proprietary Customer Data Platform – TesseractDB™, and deep customer and product analytics to power truly intelligent, self-optimizing engagement across channels including mobile, web, email, SMS, WhatsApp, and more. By seamlessly connecting data, insights, and activation, CleverTap ensures every interaction is contextual, coordinated, and conversion-driven.

Recognized as a Leader in the 2026 Gartner® Magic Quadrant™ for Personalization Engines and a Strong Performer in The Forrester Wave™, CleverTap is at the forefront of the shift from campaign-led marketing to agent-led growth. Trusted by more than 2,000 global brands including IKEA, Tesco, Burger King, Levi’s, Decathlon, Domino’s, 7-Eleven, Jio, Grab, Carousell, and Emirates NBD, CleverTap helps businesses drive measurable growth through meaningful, autonomous customer engagement.

Backed by Accel, Peak XV Partners, Tiger Global, CDPQ, and 360 One, CleverTap has 600+ employees across offices in the US, Europe, the Middle East, Asia, and LATAM.

For more information, visit https://clevertap.com/ or follow us on Linkedin and X. Join us in shaping the future of engagement.

CleverTap is dedicated to establishing an inclusive culture that welcomes individuals from diverse backgrounds, encouraging them to contribute their unique perspectives to our workplace.