The Product Marketing and Go-to-Market Strategy team at Axonius brings together key positioning and messaging experts across product marketing, content, and customer marketing to deliver the company's core mission and differentiation. As a Senior Product Marketing Manager, you will help the team lead go-to-market initiatives and positioning across the core products portfolio to showcase Axonius as the leading solution for asset intelligence and exposure management. In this high-visibility role, you will collaborate with marketing and product counterparts to manage product launches, track customer journeys, and study the competitive ecosystem.
Responsibilities- Lead the go-to-market aspects of product launches by studying the market - buyers, users, jobs to be done, competitors, analysts, win/loss, etc - then crafting product positioning, developing core messaging, and building content deliverables.
- Enable field teams, including Sales, Sales Engineering, and Customer Success, on the Axonius pitch, key product use cases, and the upcoming roadmap.
- Support global demand generation efforts, regional marketing, and campaigns by developing aligned marketing programs and deliverables.
- Contribute directly to the team's quarterly and annual strategic go-to-market planning.
- 5+ years of product marketing experience within high-growth B2B SaaS companies.
- Experience taking full ownership of product marketing deliverables and acting as the primary GTM lead for a specific product line.
- Experience in using AI tooling to accelerate product marketing projects in content creating, enablement, messaging etc.
- Proven track record of developing and executing messaging strategies that directly drive field enablement, product launches, and revenue growth.
- Experience crafting written product descriptions, website copy, and sales collateral tailored to both executive leadership and technical practitioners.
- 7+ years of marketing, sales, and/or go-to-market (GTM) experience, including B2B cybersecurity product marketing
- Hands-on technical experience in IT, information security, engineering, or a closely related technical role.
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field; or an MBA.
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Axonius is committed to fair and equitable compensation packages. A candidate’s salary will be based on qualifications and relevant experience. In addition to a competitive salary, our packages include stock options, attractive benefits, and an annual bonus.
About Axonius:
Axonius transforms cyber asset intelligence into actionability. With the Axonius Asset Cloud, customers preemptively tackle high-risk and hard-to-spot threat exposures, misconfigurations, and overspending. The integrated platform brings together data from every system in an organization’s IT infrastructure to optimize mission-critical risk, performance, and cost measures via actionable intelligence.
Covering cyber assets, software, SaaS applications, identities, vulnerabilities, infrastructure, and more, Axonius is the one place to go for Security, IT, and GRC teams to continuously drive actionability across the organization. Cited as one of the fastest-growing cybersecurity startups, with accolades from CNBC, Forbes, and Fortune, Axonius supports millions of assets for leading customers across industries and around the world.
Axonius makes it a priority to invest in our people with competitive compensation and benefits, growth opportunities, community-building, and so much more. Learn more about benefits at Axonius.
At Axonius we support a diverse and inclusive workplace and believe in equal employment opportunity. We welcome people of different backgrounds, experiences, abilities and perspectives to apply. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, age, sex, gender identity, national origin, sexual orientation, citizenship, marital status, disability, or Veteran status.
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Skills Required
- 5+ years of product marketing experience within high-growth B2B SaaS companies
- Experience taking full ownership of product marketing deliverables
- Experience using AI tooling to accelerate product marketing projects
- Proven track record of developing and executing messaging strategies
- Experience crafting written product descriptions and sales collateral
