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Accelerate the ad technology evolution.
The Role
The Senior Product Marketing Manager will own the go-to-market strategy for product areas, drive adoption and growth, and translate complex concepts into customer-centric narratives.
Summary Generated by Built In
About Index Exchange:
Index Exchange is a global advertising supply-side platform enabling media owners to maximize the value of their content on any screen. As a trusted partner and ally, we connect leading experience makers with the world’s largest brands to ensure a quality experience for consumers.
We’re a proud industry pioneer with over 20 years of experience accelerating the ad technology evolution. With our radically transparent business practices and dedication to total market efficiency, we’re committed to upholding the integrity of the programmatic ecosystem at large.
What’s it like to work at Index?
Index is an exciting and fast-paced place to work. You'll be able to feed your ambition, lean into trust and transparency, and feel genuine support from your colleagues. We’re built on our core values and live them each day. They're not just buzzwords.
We pride ourselves on our independence and openness, not only in our technology, but in our teams, too. Our diverse and inclusive culture celebrates how we can leverage our unique differences to help drive Index forward.
We have more than 550 Indexers around the globe dedicated to building a safe and transparent marketplace that provides a trusted experience for consumers, and we’re looking for talented professionals to help take us to the next level.
Are you ready to join the programmatic evolution?
Index Exchange is seeking a technically-minded Senior Product Marketing Manager based in New York City to own go-to-market strategy and execution across key areas of our Core Exchange roadmap, including agentic capabilities, machine learning and optimization, and data and identity solutions.
This is a highly strategic role for someone who operates with autonomy, influences cross-functional stakeholders, and drives measurable adoption and growth across a complex and evolving product ecosystem.
You will act as the product marketing owner for your areas, accountable for how our solutions are positioned, brought to market, and adopted by customers.
At the same time, you will serve as the voice of the market, bringing forward customer feedback, market insights, and competitive intelligence to identify opportunities, inform positioning, and influence product and go-to-market strategy.
You will shape product narratives and bring new capabilities to market, ensuring our solutions resonate with customers and the broader industry.
You will lead go-to-market strategy and execution, driving adoption, building thought leadership, and equipping Sales and Services with the insights, narratives, and materials needed to succeed.
This role reports to the VP, Product Marketing and works closely with cross-functional teams including Product Management, Sales and Services, Marketing, Communications, Learning and Development, Finance and Analytics, and Legal.
What we’re looking for:
- Proven ability to own and drive product marketing strategy
- Strong experience developing positioning, messaging, and go-to-market strategies for complex, technical products, with a demonstrated ability to simplify complex concepts into clear, compelling narratives
- Ability to translate sophisticated concepts into clear, customer-centric narratives
- Demonstrated success influencing cross-functional teams
- Strong analytical mindset with experience using data to inform strategy and measure performance
- Excellent communication and storytelling skills
Here’s what you’ll be doing:
- Own your product areas end-to-end, including positioning, messaging, go-to-market strategy, and execution
- You will develop a deep understanding of how the programmatic exchange works and translate the roadmap into clear, compelling narratives
- Partner closely with Product Management to influence value propositions, launches, and roadmap direction
- Lead global go-to-market strategies for new products, features, and partnerships
- Drive product adoption and growth by defining KPIs and measuring impact
- Build and deliver high-impact sales enablement, including collateral, training, and customer-facing materials
- Proactively drive thought leadership and identify opportunities to grow awareness and influence in the market (e.g., industry events, content, partnerships)
Here's what you need:
- 6–8+ years of experience in product marketing, product management, or a related field (ad tech preferred)
- Experience owning product marketing for a defined product area or domain
- Proven track record of driving product adoption and go-to-market outcomes
- Strong business acumen and ability to connect product strategy to commercial impact
- Ability to operate autonomously in a fast-paced, evolving environment
- Experience partnering cross-functionally across Product, Sales, and Marketing
Salary: The base salary range for this role is $190,000 to $220,000. The total compensation package may vary depending on non-discriminatory factors such as job-related knowledge, skills, and experience.
Why you’ll love working here:
- Comprehensive health, dental, and vision plans for you and your dependents
- Paid time off, health days, and personal obligation days plus flexible work schedules
- Competitive retirement matching plans
- Equity packages
- Generous parental leave available to birthing, non-birthing, and adoptive parents
- Annual well-being allowance plus fitness discounts and group wellness activities
- Employee assistance program
- Mental health first aid program that provides an in-the-moment point of contact and reassurance
- One day of volunteer time off per year and a donation-matching program
- Bi-weekly town halls and regular community-led team events
- Multiple resources and programming to support continuous learning
- A workplace that supports a diverse, equitable, and inclusive environment – learn more here
Equal employment opportunity
At Index Exchange, we believe that successful products are built by teams just as diverse as the audience who uses them. As such, we are committed to equal employment opportunities. We celebrate diversity of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or veteran status. Additionally, we realize that diversity is deeper than any status or classification—diversity is the human experience. For those who show grit, passion, and humility—Index will welcome you.
Accessibility for applicants with disabilities
Index Exchange welcomes and encourages individuals with disabilities to apply to work with us.
If you require an accommodation, please share the details of your request and any information how we can assist you with the hiring recruiter when they contact you. Index Exchange will make reasonable efforts to ensure accommodation requests are met throughout the recruitment process.
Index everywhere, Index anywhere
Our corporate headquarters are in Toronto, with major offices in New York, Montreal, Kitchener, London, San Francisco, and many other global cities. As a major global advertising exchange, we are committed to operating as a tightly knit global team and embracing and empowering talent wherever our colleagues may be.
AI Disclaimer: Automated tools including artificial intelligence may be used to assist in screening and assessing applicants for this role. All hiring decisions involve human review.
Vacancy Status: This posting is for an existing vacancy.
Skills Required
- 6-8+ years of experience in product marketing, product management, or a related field
- Experience owning product marketing for a defined product area or domain
- Proven track record of driving product adoption and go-to-market outcomes
- Strong business acumen and ability to connect product strategy to commercial impact
- Ability to operate autonomously in a fast-paced, evolving environment
- Experience partnering cross-functionally across Product, Sales, and Marketing
Index Exchange Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Index Exchange and has not been reviewed or approved by Index Exchange.
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Affordable Benefits — Medical, dental, and vision coverage is described as fully paid for employees and often for dependents in the U.S., reducing out-of-pocket costs. While specifics vary by region, public materials consistently emphasize low-premium coverage.
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Parental & Family Support — Parental leave is positioned as generous and inclusive, with birthing parents able to take extended fully paid leave and structured return‑to‑work support. Coverage also extends to non‑birthing and adoptive parents, with fertility benefits highlighted.
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Leave & Time Off Breadth — Time off combines substantial PTO with additional health days and personal obligation days, expanding rest and recovery options. Volunteer time off and the ability to work from another location for part of the year further broaden flexibility around time away.
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The Company
What We Do
Index Exchange is a global advertising supply-side platform enabling media owners to maximize the value of their content on any screen. As a trusted partner and ally, we connect leading experience makers with the world’s largest brands to ensure a quality experience for consumers. We’re a proud industry pioneer with over 20 years of experience accelerating the ad technology evolution. With our radically transparent business practices and dedication to total market efficiency, we’re committed to upholding the integrity of the programmatic ecosystem at large. Our global teams are dedicated to driving industry standards and building technology that delivers scale, efficiency, and long-term value for our customers and partners. In our workplace, we pride ourselves on fostering an environment of openness where everyone feels connected and supported - a place where you can be your best inside or outside of work.
Why Work With Us
When you join Index Exchange, you’ll be working at an engineering-first company. Our foundation is our technology platform and all of the Indexers who come together to improve, extend, and reinvent it. We invest heavily in building an organization that’s committed to DEI&B, our core values, and our vision of total market efficiency.
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