Riverside is seeking a Senior Product Marketing Manager to lead and scale our product marketing function across a growing portfolio of assessment solutions. This role is responsible for defining clear positioning, driving effective go-to-market execution, and ensuring Sales is consistently equipped to win and retain customers. As a people leader, this role will develop and coach a team of Product Marketing Managers while serving as a strategic partner in Product, Sales, and Marketing leadership. Success in this role is measured by the impact of product marketing on growth initiatives, product adoption, and revenue outcomes across the portfolio.
In this role, you will get to- Lead and develop a team of Product Marketing Managers, providing clear priorities, coaching, and performance feedback
- Translate company growth priorities and product-level targets into clear product marketing strategies and execution plans
- Ensure each product line has strong positioning, messaging, and alignment to growth plays
- Partner closely with Product leadership to align roadmap priorities with go-to-market strategy, launches, and customer communications
- Collaborate with Campaign Marketing to ensure campaigns reflect product messaging and portfolio priorities
- Drive portfolio-level storytelling, including cross-sell, bundling, and differentiated use-case narratives
- Ensure Sales is equipped with high-quality enablement assets such as positioning guides, talk tracks, competitive insights, and customer proof points
- Monitor performance across products and growth initiatives and adjust messaging or campaigns as needed
- Incorporate voice-of-customer insights and sales feedback into positioning and launch planning
The above statements describe the general nature and level of work performed in this role. This list does not cover all possible duties, tasks, or responsibilities. Riverside Insights may amend or adjust responsibilities as needed to support business and organizational priorities.
RequirementsRequired Qualifications
- Proven experience leading product marketing in a B2B environment
- Strong track record of translating product strategy into effective go-to-market execution
- Experience managing and developing product marketing talent
- Ability to partner cross-functionally with Product, Sales, Marketing, and Customer Success
- Experience supporting a multi-product or portfolio-based business
- Background in growth-play execution or sales enablement
- Experience incorporating customer insight and market feedback into messaging strategy
- Remote
- Up to 15% travel for off-site team meetings
- May require stationary positions (sitting or standing) for extended periods
Benefits
- Medical, Dental, and Vision plans
- Company paid basic life and AD and D insurance
- Company paid long-term disability
- Paid Parental Leave
- Supplemental life insurance options
- Company paid Employee Assistance Program (EAP)
- Retirement plan with discretionary company matching
- Flexible Spending Account (FSA) and Health Savings Account (HSA) options
- Premium subscription to Calm for employee and dependents
- 33 days of company paid time off
- Quarterly Focus Days
- Flexible work arrangements
- Tuition Reimbursement Program
- Company orientation and 30, 60, 90 Day Onboarding
This is a full-time, benefits-eligible position with an approved base salary range of $135,000 - $150,000, plus eligibility for a corporate bonus. Compensation is determined based on experience, skills, and alignment with role expectations.
Who is Riverside Insights?Riverside Insights is a growth-focused business on a mission to elevate one billion lives globally by 2030 through research-based assessments and technology for educational professionals, students, clinical and behavioral health clients, and workforce talent.
Why Join Our Team?At Riverside Insights, achieving real results for students and educators is more than talk – it's what we do. As we grow, so will you, offering the chance to expand your skills on an ambitious, solution-focused team. Join us in making great work possible, where your well-being and dedication to making an impact go hand in hand. If you're ready for an ambitious, collaborative environment, Riverside is the place for you.
Riverside Insights is an Equal-opportunity EmployerRiverside Insights provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Our Commitment to Diversity & InclusionRiverside Insights is committed to growing a diverse team that reflects the educators, students, and communities we serve. We believe that varied perspectives drive innovation and strengthen our mission to help all learners achieve their potential.
Skills Required
- Proven experience leading product marketing in a B2B environment
- Strong track record of translating product strategy into effective go-to-market execution
- Experience managing and developing product marketing talent
- Ability to partner cross-functionally with Product, Sales, Marketing, and Customer Success
What We Do
ssessments play a critical role in unlocking a person’s true potential. Actionable insights — derived from accurate, reliable and consistent data — create opportunities that help people thrive. Through our proven portfolio of trusted and precise assessment solutions, Riverside Insights offers the clarity and perspective needed to create a meaningful impact at the state, district and individual levels. We're dedicated to creating and providing a broad range of high-quality, time-tested professional testing products and services as well as delivering meaningful information that can enhance the lives of children and adults. At Riverside Insights, we are fueled by a powerful mission: to provide insights that help elevate potential. This stems from a core belief that every person should have the ability to understand their potential and be guided to the resources that enables them to realize that potential. We aspire to enrich 1B lives globally by 2030 by providing insights born of research-based assessments to students, clinical patients, and employees/companies. Elevating potential is what we do… and for over 80 years, developing and providing research-based assessments has been how we do it. Riverside is one of the preeminent and most longstanding assessment developers/publishers nationally. Riverside is a “purpose-fueled, values-led” company that is aligned behind a “PeopleFirst” ethos and a set of 5 very important core values that guide who we work with, how we make decisions, and the standard that we hold ourselves to. Riverside Insights strives for excellence. We recognize that we must have the best people, and the best people are drawn from the broadest pool of applicants. The people we need can be found only by looking across the full spectrum of race, color, religion, creed, sex, age, national origin, citizenship status, disability, qualified veteran status, genetic information, marital status, sexual orientation and gender identity.
