Senior Product Marketing Manager

Purpose of the role

To develop the proposition positioning both with prospects and existing customers, driving awareness and conversion across marketing channels, through compelling campaigns, working closely with product, proposition and channel owners. Will support on optimising communication to drive awareness through to conversion.

Accountabilities

• Review of research and analysis on target audience, market trends, competitors and industry innovation to identify the positioning of the proposition in the market to give us a unique competitor advantage.
• Identification of key benefits and features that differentiates Barclays proposition from competitors.
• Collaboration with marketing colleagues such as marketing, product and sales to ensure the proposition is communicated effectively across channels to drive customer and commercial metrics.
• Collaboration with internal teams, such as product development, to incorporate feedback on product features.
• Monitoring and improving proposition effectiveness through data driven insights to meet established KPIs.
• Analysis of key market insights and develop recommendations to the relevant stakeholders to support the strategic decision-making process on product development, portfolio management and pricing, where appropriate.

Vice President Expectations

• To contribute or set strategy, drive requirements and make recommendations for change. Plan resources, budgets, and policies; manage and maintain policies/ processes; deliver continuous improvements and escalate breaches of policies/procedures..
• If managing a team, they define jobs and responsibilities, planning for the department’s future needs and operations, counselling employees on performance and contributing to employee pay decisions/changes. They may also lead a number of specialists to influence the operations of a department, in alignment with strategic as well as tactical priorities, while balancing short and long term goals and ensuring that budgets and schedules meet corporate requirements..
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others..
• OR for an individual contributor, they will be a subject matter expert within own discipline and will guide technical direction. They will lead collaborative, multi-year assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategic decisions..
• Advise key stakeholders, including functional leadership teams and senior management on functional and cross functional areas of impact and alignment.
• Manage and mitigate risks through assessment, in support of the control and governance agenda.
• Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does.
• Demonstrate comprehensive understanding of the organisation functions to contribute to achieving the goals of the business.
• Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategies.
• Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives. In-depth analysis with interpretative thinking will be required to define problems and develop innovative solutions.
• Adopt and include the outcomes of extensive research in problem solving processes.
• Seek out, build and maintain trusting relationships and partnerships with internal and external stakeholders in order to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.

Join us as a Senior Product Marketing Manager (Enterprise) within Barclaycard Payments, where you’ll define and lead the go-to-market strategy for our largest and most complex merchants. Acting as the bridge between Product and Enterprise Sales, you’ll translate the technical “plumbing” of payments gateway, acquiring and orchestration into compelling commercial narratives for CFOs, CTOs and senior buying committees. You’ll position us as the partner of choice for high-volume enterprises, clearly differentiating our capabilities in a competitive and fast-evolving market. From shaping high-impact RFP responses and final-stage pitches to building ROI models that demonstrate total cost of ownership and revenue uplift, you’ll directly influence our biggest deals. You’ll lead coordinated GTM launches for enterprise-grade features, ensuring alignment across Product, Sales, Customer Success and Marketing. At the same time, you’ll bring market insight back into the business tracking competitor moves, regulatory developments, and win/loss trends to sharpen our proposition and strengthen our roadmap.

Essential Skills & Qualifications

• Demonstrated experience in B2B Product Marketing, with a clear focus on Fintech or Payments.

• Track record of marketing to enterprise organisations (typically £50m+ turnover), with insight into long sales cycles, multi-stakeholder buying committees, and Account-Based Marketing (ABM) approaches.

• Excellent writing and storytelling skills, with the ability to translate complex technical concepts into clear, persuasive sales and marketing materials.

Desirable Skills & Preferred Qualifications

• Understanding of key enterprise verticals such as Travel, Retail, or Digital Goods, and the distinct payment challenges and regulatory considerations within these sectors.

• Technical fluency or the ability to work directly with data (e.g., querying via SQL) to generate independent insights and strengthen commercial decision-making.

• Detailed understanding of the payments ecosystem, including Merchant Acquiring, Gateway processing, and Payment Orchestration, and the ability to speak credibly about authorisation rates, interchange, scheme fees, and settlement cycles.

• Commercially aware and comfortable working with data, able to explain payment economics and the impact of basis points on a merchant’s profitability.

You may be assessed on key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen, strategic thinking and digital and technology, as well as job-specific technical skills.

This role can be based in London or Northampton.